Brian Clevenger: BlackBerry's pivot from handsets to cyber security
ClientSide
English - July 20, 2021 16:32 - 30 minutes - 41.9 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Brian Clevenger is VP of Corporate Marketing at BlackBerry; his leadership experience covers over 20 years of building brands, relationships and entire businesses for clients and agencies.
BlackBerry—the once secure handset manufacturer, has transformed into a leading cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company’s most significant global rebrand in over seven years.
Before BlackBerry, Brian was the Senior Director at Veritas, leading the rebrand of the data management company and managing the brand and creative teams.
We discuss:
Why BlackBerry made the switch from handset to cyber security What 'Intelligent security everywhere’ means to their clients How his team manages the global rebrand and rolloutWhat the future of BlackBerry looks likeEnjoy the conversation.