Gabriele Lochis delighting the customer in mobility services
ClientSide
English - May 04, 2022 19:23 - 29 minutes - 40.9 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Gareth Spence on harnessing the power of media
Next Episode: Locky Wright discusses the e-skin revolution in robotics
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval.
He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention.
We discuss:
The best way to drive long-term growth in B2B brandsArval's approach to segmentation and targeting their audiencesBalancing short-term performance with long-term brand buildingAttracting consumers and businesses with brand communicationThe impact of trends on the ability to drive brand growth