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Krista Sande-Kerback on IBM's bet on intelligent automation
ClientSide
English - August 30, 2022 16:14 - 19 minutes - 26.4 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ruben Bell on Vodafone's investment in digital
Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA.
She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.
We discuss:
What Robotic Process Automation is and the uses for itHow RPA can be used for social goodHow to approach the challenge of growing awarenessThe importance of having an understanding of new/innovative tech