Baldeep Dogra on Blackberry enabling Cyber Security everywhere
ClientSide
English - September 28, 2021 14:00 - 27 minutes - 38 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Baldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services.
Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy.
He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security, risk and privacy.
We discuss:
Why Blackberry made the shift from devices to cyber securityHow Blackberry uses marketing to engage customers and drive business goalsThe impact of high profile cyber-attacks on customer behaviour The commercial levers Blackberry uses to drive the business forwardHow Blackberry is using quantum computing to improve securityWhat businesses can do to protect themselves from cyber threats today Should organisations build their own cyber security protection systems or buy them