ClientSide
78 episodes - English - Latest episode: almost 2 years ago -Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
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Episodes
Sam Colley on the evolution of IoT
March 22, 2021 13:00 - 23 minutes - 32.7 MBSam Colley is the CEO at Pod Group. As CEO of Pod Group, based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market. His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Sam is currently CEO of Pod Group and is leading an initiative to establish the world’s first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT becomes a reality. P...
Sylwia Kechiche discusses IoT and the Enterprise
March 07, 2021 17:48 - 38 minutes - 70.2 MBSylwia Kechiche is the principal IoT analyst at GSMA Intelligence. She leads IoT product development and is also responsible for sizing the IoT opportunity, with a focus on enterprises including the role of operators, to researching and analysing IoT technologies, applications and business models. The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with almost 400 companies in the broader mobile ecosystem. The GSMA also provides industry-leadi...
Shikha Pakhide on B2B marketing in APAC
February 14, 2021 18:05 - 21 minutes - 49.9 MBShikha Pakhide is a seasoned B2B marketing professional with 15+ years of experience tackling the challenges of Marketing. Be it defining the strategy for a region, brand building, extending the reach with the help of public relations, managing and Organising events, participating in trade-shows, managing the Budget and of course creating Demand Generation Goals and keeping a hawk eye on the $ to Opportunity Pipeline. Enjoy the chat.
Ben Rhodes on transforming B2B brands for a modern world
February 01, 2021 15:45 - 44 minutes - 80.8 MBBen Rhodes is former Group Marketing Director at Royal Mail where he led the digital transformation. He transformed Marketing structures to reflect the shifting market landscape, integrated Digital into Marketing, establishing research, data, creative and social media in-house teams. He also introduced and developed talent by starting and leading the Commercial Graduate Programme, enhancing digital capability and motivating high performing teams. He has also held senior roles at MCcann ...
Marie Bergfelt discusses B2B digitalisation and adaptation
January 19, 2021 15:00 - 31 minutes - 56.9 MBMarie Bergfelt is a skilled marketing and communications expert, passionate about communication and its importance. She has extensive experience from working strategically and operationally in multi-cultural and cross-functional environments. Her background spans both B2B and B2C marketing communications. Leading teams, with energy, result-orientation, loyalty and a positive attitude, to deliver high quality on time and on budget. She is skilled in: Campaign planning and coordination ...
Julie Short on technology marketing, messaging and positioning
December 21, 2020 16:02 - 34 minutes - 63.8 MBJulie is an independent research analyst supporting technology and service providers from startups to well-established companies. As a former Gartner research Vice President, she understands the market spending forecasts and has developed innovative ways in helping technology and service providers understand what their business customers need and want. She works with them to develop their unique go-to-market positioning and messaging and helps them develop technology and services that ...
David Smith discusses the evolution of the mobile telecoms industry
December 07, 2020 16:12 - 49 minutes - 45.4 MBRegister for the ClientSide webinar Wednesday 9th December 3pm GMT: Will B2B sales ever be the same again? Heavyweight panelists: Brent Adamson - VP at Gartner & author of Challenger Sale and Challenger Customer Marie Bergfelt - Head of Marketing Portfolio & Communications at BOBST Geoff Phillips - Former Head of Marketing at Sage ____________________________________________________________________ David Smith is an International Telecoms Marketing Director. He has extensive ...
Lena Young on influencer marketing, authenticity and D&I
November 23, 2020 22:50 - 29 minutes - 26.8 MBLena Young is the Director of Communications at Klear, a leading influencer marketing platform. They help brands build, scale and measure influencer programs. With a database of over Millions of influencer profiles across the leading social profiles including Instagram, Youtube and TikTok. Klear offer the ability to search influencers in any niche category, in any language, and any country or city across the globe, and provide detailed information about their social footprint and the dem...
Geoff Phillips on scaling ambitious technology businesses
November 09, 2020 22:19 - 55 minutes - 51.2 MBGeoff Phillips is the former Marketing Director at Sage, founder of Canvas Marketing and Advisor to businesses using marketing to support growth, scale or investment readiness. He supports ambitious businesses that are committed to investing time and resource in marketing that works. Geoff is an award-winning marketer, speaker and coach with a proven experience at C-Suite level across multiple sectors and business sizes from FTSE100 to high growth SME. He was previously marketing direc...
Joanne White discusses teaching our next generation of children
October 26, 2020 16:49 - 33 minutes - 31 MBJoanne White is Head of Global Marketing at Teacherly - a remote teaching platform based in London and Dubai. She is a results-driven marketer with experience in brand marketing. She has led teams across the private, public, charity and the agency sector. She spends her free time running, blogging and enjoying life in the fabulous Yorkshire countryside. We discuss: How we teach boys and girls learn differently. The importance of diversity in education. Balancing the demands of being...
Andrew Grill on the speed of digital transformation
October 12, 2020 19:45 - 31 minutes - 28.7 MBAndrew Grill is a Keynote Speaker, commercially focussed Digital Leader and trusted Board Technology Advisor, who delivers strategic digital transformation programs and has delivered $100M+ of new business across multiple industries globally. Over a 4-year period, Andrew influenced around $100M of sales via his external eminence and thought leadership with key IBM clients. He is recognised by his peers and clients as able to uniquely communicate the need for digital transformation and pr...
Ryan Morrison discusses fighting financial crime
September 28, 2020 21:12 - 47 minutes - 43.6 MBRyan Morrison is a successful commercial leader with over 20 years experience in helping companies of various sizes achieve their objectives and in ensuring individuals unlock their talent and fulfil their potential. His experience covers strategic planning, transaction to enterprise sales, the identification and development of strategic partnerships and leadership of highly successful teams. He also leads global marketing strategy. He is currently building a new global commercial divisi...
Chris Peat discusses digital marketing, COVID 19 and B2B Technology
September 08, 2020 13:20 - 33 minutes - 30.3 MBChris Peat is the global head of digital marketing at BearingPoint. He leads digital marketing, websites and social media channels across Europe and beyond, managing digital agencies and a nearshore team. He’s best when: coaching people and teams, developing digital marketing strategy, launching new websites and services, looking under the hood at data and giving insights, managing external agencies and most of all, looking at what opportunities tomorrow can bring. We discuss: B2B t...
Amy Garcia CMO at Pod Group discusses the future of IOT
August 24, 2020 19:08 - 40 minutes - 37.3 MBAmy Garcia is the CMO at Pod Group. Pod Group aims to bring Internet of Things (IoT) connectivity to the world, enhancing industry and everyday life alike for years to come. Their philosophy is to support the people behind the Internet of Things (IoT); the developers, distributors, and innovators helping to build the largest ever communication network. Enjoy the chat.
Adrian Lambert discusses scaling B2B technology businesses
August 10, 2020 19:44 - 43 minutes - 39.8 MBAdrian Lambert is the marketing director at Blackbird plc He has a deep experience of successfully running the marketing operations for public companies, PE-backed businesses and B2B SMEs. He is A Fellow of the Chartered Institute of Marketing and implements highly effective, no-nonsense marketing plans that deliver to the bottom line. He has grown multiple companies in the UK and international markets operating in the technology, software, manufacturing, entertainment and aerospace. ...
Tim Bond discusses changes recent changes in consumer behaviour
July 27, 2020 15:12 - 35 minutes - 32.4 MBTim Bond is the Head of Insight at the DMA. He is an experienced research and insight professional, with a background in social science and over 12 years’ experience in communications, data, marketing and technology. He has a proven track record of planning, executing and delivering tactical insight and research projects. We discuss: His early PR background How consumer behaviour has changed since COVID 19 The main challenges and agenda for the DMA What the head of insight for th...
Abigail Daniels on PR and the rise of Transferwise
July 15, 2020 14:07 - 34 minutes - 31.4 MBAbigail Daniels is the Head of PR EMEA at Transferwise. One of the fastest growing, profitable tech companies in the world. She has responsibility for telling TransferWise's story in their biggest markets, with key countries including the UK, France, Germany, Spain and the UAE. We discuss: Getting positive PR for your brand How Transferwise became a fintech success story The biggest challenges Transferwise face today Choosing and appointing agencies How to get the best results f...
Laura Brooks discusses protecting businesses from cyber threats
June 29, 2020 16:00 - 29 minutes - 26.5 MBLaura Brooks is PR manager for Tessian, a technology company that protects businesses from insider and external threats on email like data exfiltration and spear phishing. She is an experienced PR professional, specialising in B2B and tech. Skilled in strategic planning, content creation, media relations and account management. She graduated with a First Class Honours in English Language and Media, Culture and Society from The University of Birmingham. We discuss: Security challenges...
Richard Quelch discusses innovation in the global packaging industry
June 15, 2020 13:00 - 36 minutes - 33.1 MBRichard Quelch is Global head of marketing for Orign Pharma. His expertise is in growing businesses by inspiring employees, educating customers, and creating and executing highly effective global marketing strategies. His greatest strength is in brand development, to understand and manage the integration of marketing and sales (teams) to deliver campaigns to maximise budget return. We discuss: His career journey Origin Pharma's role in the crucial supply chain The impact of Cov...
Nick Morris disucsses how to communicate in a crisis
June 01, 2020 13:06 - 1 hour - 56 MBNick Morris is Global Director of PR and Communications at NetxThink. He has held senior positions at Dropbox, Microsoft and Oracle. He is an experienced communications consultant specialised in PR and media relations – particularly with business, national, broadcast and IT trade media. His experience has been predominantly in the IT sector but he is a specialist in corporate, business-to-business, consumer and trade communications. We discuss: His career and leadership roles at M...
James McCarthy discusses building a billion dollar technology brand
May 18, 2020 12:58 - 57 minutes - 52.2 MBJames McCarthy is a Tech Advocate & Chief Marketing Officer at Exonar. He has over 20 years' marketing the propositions of some of the most influential b2b and b2c technology brands, he helps audiences to embrace change and a positive digital future, alongside the challenges that it presents. We discussed: His career with tech and telecoms giants, Microsoft and Vodafone. How an engineering mindset helps as a marketer Microsoft's big missed opportunities Building a billion dollar ...
Sam Oakley on finding agencies to grow fintech businesses
May 05, 2020 00:18 - 44 minutes - 40.9 MBSam Oakley is a Marketing and product strategist, one of Creative England's "50 most creative entrepreneurs in the UK". He is also the Co-founder of multi-award winning marketing tech company. He has a deep understanding of the evolving fintech landscape and is now helping Bud, an Open Banking platform gain deeper penetration into leading banks and offer better deals to the consumer. We discussed: His move from politics to fintech His role at Bud the financial services success story ...
Julia Dettler-Bates discusses finding the right fit agency
April 21, 2020 17:25 - 44 minutes - 40.6 MBJulia Dettler Bates is European marketing communications manager at Fellowes. She is an International Marketing Expert with over 10 years of experience in SEM and traditional Marketing Communications, having worked on both sides - agency and in house. She has a great knowledge of paid, earned and owned media activities across several different industries and countries and with a high interest in UX and UI. Julia was also part of the team for the tremendously successful Work Colleague ...
Robert Glass on finding agencies that create award winning campaigns
April 07, 2020 15:18 - 49 minutes - 45.5 MBRobert Glass is the head of marketing for Excel Composites. They are a Finnish technology giant and a global expert in carbon fiber, fiberglass, hybrid, and other composite technology solutions. Their solutions help customers across a wide range of industries, from transportation to wind power, from airports to paper machines. He has over 10 years of experience in marketing communications at his previous company ABB. We discussed: Moving from software development background to ma...
Francois Martin discusses reducing environmental damage in the packaging industry
March 24, 2020 17:17 - 50 minutes - 46.4 MBAfter 30+ years working across selected industries, promoting new and transformational products and solutions, Francois Martin's current focus is on communicating industrial innovations that enable BOBST to do new things such as increasing packaging production agility and reducing waste generation, with a big focus on all things ‘sustainability’ and ‘responsibility’. He is currently accelerating the digital transformation the packaging industry and evaluating how BOBST, Brands and Converte...
Jane Nugent on the value of an outstanding marketing agency
January 16, 2020 00:53 - 50 minutes - 46.5 MBJane Nugent's expertise covers all aspects of the marketing mix from strategy, plans and campaigns, brand and proposition development, digital channel development and customer insight. She has worked across a range of sectors, and held senior marketing roles for Trinity Mirror and Speedy Hire, to her current role where she is one of the team of 80+ marketing directors at the Marketing Center, who provide expert Marketing Director services to ambitious companies on a part-time basis - supp...
Julia Doheny on the three traits of a great marketing agency
January 15, 2020 01:08 - 27 minutes - 25.4 MBJulia Doheny is responsible for the North American business of B2B international, driving growth across the region and leading a team of consultant researchers, analysts, technicians etc. She is Actively involved in strategic accounts, including research recommendations, project design and consultancy. Julia's career history The largest B2B market research firm in the world. 120 employees, and set up offices in New York, London, Shanghai, Singapore, Manchester, Chicago, Düsseldorf and ...
Marco Costa talks developing cultural competence with your agency
January 15, 2020 01:02 - 46 minutes - 42.9 MBMarco Costa has been global marketing director for Berlitz, One of the largest language education groups in the world, present in 70 countries. He has over 15 years of experience in marketing, communications and sales in major international groups in the education segment. He has run global campaigns across, south america, europe and asia. He is currently living and working back in Brazil, working as sales and marketing director of Curso Enfase