James McCarthy discusses building a billion dollar technology brand
ClientSide
English - May 18, 2020 12:58 - 57 minutes - 52.2 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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James McCarthy is a Tech Advocate & Chief Marketing Officer at Exonar. He has over 20 years' marketing the propositions of some of the most influential b2b and b2c technology brands, he helps audiences to embrace change and a positive digital future, alongside the challenges that it presents.
We discussed:
His career with tech and telecoms giants, Microsoft and Vodafone. How an engineering mindset helps as a marketer Microsoft's big missed opportunities Building a billion dollar tech start up at Exonar How he chooses and appoints agencies Data and disruption Digital marketingEnjoy the chat.