Jan Kämpfer on the new age of sales and marketing
ClientSide
English - June 19, 2022 05:00 - 25 minutes - 34.5 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Jan Kämpfer is the Marketing Director for Panasonic Connect Europe.
Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales.
Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.
We discuss:
How he drives growth for Panasonic's brandHow sales and BD has changed over the last 2 yearsThe role Ai plays in their sales and marketing approachBudgeting towards performance marketing vs brand building