Giorgia Guantario - a primer on B2B thought leadership

ClientSide

English - March 15, 2022 14:30 - 33 minutes - 45.5 MB
Marketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

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Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate.

Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences.

We discuss:

How her journalistic background shapes her outlook on marketingThe problems Gamma solves for clientsHow to measure content marketing effectiveness The role of thought leadership in B2B marketingHow we can increase the number of women in marketing