Peter Richards on delivering B2B marketing excellence

ClientSide

English - February 28, 2022 19:14 - 30 minutes - 42 MB
Marketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

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Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries.

He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence.

We discuss:

The problems Protolabs solves for customersHow marketing is structured globallyThe best approaches to driving demandThe role of emotion within B2BHow to choose the ideal agency partner