Richard Lane from rockstar to enterprise demand generation

ClientSide

English - March 31, 2022 15:00 - 21 minutes - 29.3 MB
Marketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Giorgia Guantario - a primer on B2B thought leadership

Next Episode: Gareth Spence on harnessing the power of media

Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company.

He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe.

We discuss:

How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestonesThe skill and mindset of a successful salesperson todayHow B2B businesses can improve demand generation programs The impact covid has had on the approach to sales