Miguel Avalos on how Google enables B2B market acceleration
ClientSide
English - November 09, 2021 16:40 - 26 minutes - 36.3 MBMarketing Business Entrepreneurship agencygrowth agencymanagement b2bmarketing clientmanagement clientside digitaltransformation foxagency techmarketing technologymarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Jamie Cleghorn (Trailer)
Next Episode: Miguel Avalos (Trailer)
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google.
He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
We discuss:
His role developing B2B product market strategies and digital accelerationHow Google uses marketing to engage with customers and drive business goalsThe best way to drive long term growth in B2B marketingHow he helps companies improve their digital readinessWhat is on the horizon for digital transformation