Latest Saas website Podcast Episodes
40: 10 Awesome Website Automation Ideas When Someone Fills Out A Form
The Website Conversion Show - April 08, 2022 23:05 - 15 minutes ★★★★★ - 4 ratingsOne of the great things about automation is that it eliminates so much manual labor and allows you to optimize your data with ease. There are countless things that you can do with automation when somebody fills out a form on your website. And if you're using a tool like HubSpot, there...
39: 3 Must Have Design Trends for Your Website
The Website Conversion Show - April 04, 2022 09:00 - 8 minutes ★★★★★ - 4 ratingsWhen we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page. People decided that section one would have an image background. Section two is all white. And section three...
38: The Importance of Problem Focused Content Over Product Focused Content
The Website Conversion Show - April 01, 2022 09:00 - 15 minutes ★★★★★ - 4 ratingsThe majority of content that you find on a website is generally centered around that company's product or services. We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else wo...
37: Conversion Rate Optimization Ideas For Fast Website Leads
The Website Conversion Show - March 28, 2022 09:01 - 19 minutes ★★★★★ - 4 ratingsConversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either. You need the foundation first before you can start thinking about improving the overall goals and improving the overall performa...
36: The 3 Website KPIs Every Marketer Should Be Tracking
The Website Conversion Show - March 25, 2022 10:00 - 11 minutes ★★★★★ - 4 ratingsWhat metrics should you be tracking to monitor your website and overall marketing performance? We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?'' Today there are a lot of tools and dashboards that capture data of even the tiniest element...
35: Boost Your Website Traffic With This Simple Funnel
The Website Conversion Show - March 21, 2022 10:00 - 19 minutes ★★★★★ - 4 ratingsBusinesses across the world spend a ton of money every year to fine-tune their SEO strategy just so they could drive more visitors to their website. But is it the only way to reach your qualified customers? Are there any other reliable, consistent, and cost-effective ways of reaching ...
34: How To Book More Demos From Your Website
The Website Conversion Show - March 18, 2022 10:00 - 21 minutes ★★★★★ - 4 ratingsWhether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer. Generally, th...
33: 4 Strategies For Building Brand Awareness Through Your Website
The Website Conversion Show - March 14, 2022 09:00 - 16 minutes ★★★★★ - 4 ratingsBrand awareness is one of the most critical components to your marketing… Yet it’s probably the hardest aspect of your job to measure. We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywh...
32: How To Make Your Homepage Convert Better In 5 Easy Steps
The Website Conversion Show - March 11, 2022 11:00 - 13 minutes ★★★★★ - 4 ratingsThe home page is generally the most visited page on your website. You have about two seconds to convince your visitors to stay before they choose to bounce. That means getting your home page to convert better leads is a huge deal. Unless you're a recognized brand in the industry, ...
31: The 3 Biggest Considerations for Choosing the Right Website Platform
The Website Conversion Show - March 07, 2022 11:00 - 19 minutes ★★★★★ - 4 ratingsPlanning on a new website or a redesign in the next year? In this episode, we’re taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. We’re also going through the biggest trap of using free or cheap platforms, and why chea...
30: 6 Keys to a High Converting Website
The Website Conversion Show - February 28, 2022 14:10 - 16 minutes ★★★★★ - 4 ratingsWhat are the biggest keys to creating a successful website for your business that allows customers to find you, engage with you, and ultimately buy from you again and again? Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consis...
Building a Website Part 1: Strategy, Messaging, and Brand
The Website Conversion Show - January 08, 2021 21:30 - 16 minutes ★★★★★ - 4 ratingsBeginning our journey on understanding the website process with brand, messaging, and strategy. Part 1 of 3!
29: Building a Website: Strategy, Messaging, and Brand
The Website Conversion Show - January 08, 2021 21:30 - 16 minutes ★★★★★ - 4 ratingsBeginning our journey on understanding the website process with brand, messaging, and strategy
28: The Dangers of Vanity Metrics
The Website Conversion Show - December 10, 2020 19:54 - 12 minutes ★★★★★ - 4 ratingsAre you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!
The Dangers of Vanity Metrics
The Website Conversion Show - December 10, 2020 19:54 - 12 minutes ★★★★★ - 4 ratingsAre you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!
27: How to Sell the Next Step, Not the Entire Staircase
The Website Conversion Show - December 02, 2020 19:49 - 14 minutes ★★★★★ - 4 ratingsToday we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.
How to Sell the Next Step, Not the Entire Staircase
The Website Conversion Show - December 02, 2020 19:49 - 14 minutes ★★★★★ - 4 ratingsToday we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.
26: Flipping the Flywheel: Focusing on Revenue First
The Website Conversion Show - November 20, 2020 14:49 - 20 minutes ★★★★★ - 4 ratingsToday we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.
Flipping the Flywheel: Focusing on Revenue First
The Website Conversion Show - November 20, 2020 14:49 - 20 minutes ★★★★★ - 4 ratingsToday we're talking about flipping the flywheel - why you should be focusing on revenue first and what so many marketers get wrong about this. Host Tim Wirzburger is joined by special guest John Aikin, CEO and founder of Web Canopy Studio.
Lead Scoring 101: An Introduction
The Website Conversion Show - April 22, 2020 09:00 - 11 minutes ★★★★★ - 4 ratingsLead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!
25: Lead Scoring 101: An Introduction
The Website Conversion Show - April 22, 2020 09:00 - 11 minutes ★★★★★ - 4 ratingsLead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!
The Top 5 Reasons Marketers Will Love The New HubSpot CMS
The Website Conversion Show - April 13, 2020 13:00 - 20 minutes ★★★★★ - 4 ratingsHubSpot JUST released a new CMS Hub with a professional and enterprise version. Here's a brief highlight of some of the best features, directly from HubSpot: Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your te...
24: The Top 5 Reasons Marketers Will Love The New HubSpot CMS
The Website Conversion Show - April 13, 2020 13:00 - 20 minutes ★★★★★ - 4 ratingsHubSpot JUST released a new CMS Hub with a professional and enterprise version. Here's a brief highlight of some of the best features, directly from HubSpot: Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your te...
What is a Buyer's Journey?
The Website Conversion Show - April 10, 2020 15:00 - 6 minutes ★★★★★ - 4 ratingsThe buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them...
23: What is a Buyer's Journey?
The Website Conversion Show - April 10, 2020 15:00 - 6 minutes ★★★★★ - 4 ratingsThe buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them...
How To Attract Your Target Audience With Buyer Personas
The Website Conversion Show - April 07, 2020 13:00 - 30 minutes ★★★★★ - 4 ratingsThere are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most i...
22: How To Attract Your Target Audience With Buyer Personas
The Website Conversion Show - April 07, 2020 13:00 - 30 minutes ★★★★★ - 4 ratingsThere are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most i...
21: Marketing During The Coronavirus Crisis
The Website Conversion Show - March 26, 2020 14:00 - 16 minutes ★★★★★ - 4 ratingsWe have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through. Over the last several days, I received a ton of questions from people asking me things like, "John, w...
Marketing During The Coronavirus Crisis
The Website Conversion Show - March 26, 2020 14:00 - 16 minutes ★★★★★ - 4 ratingsWe have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through. Over the last several days, I received a ton of questions from people asking me things like, "John, w...
Luke Summerfield and Growth Driven Design - treating your SaaS website like product design
The Website Conversion Show - February 11, 2020 14:00 - 44 minutes ★★★★★ - 4 ratingsSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)
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