The Website Conversion Show

69: 3 Campaign Ideas To Generate Sales In The Next 30 Days

March 14, 2023 19:47 - 23 minutes - 43.6 MB

Are you looking for new campaign ideas? Have your recent marketing campaigns started to fall flat? Are you ready to try new ideas that actually convert your contacts into paying customers? In this episode, John Aikin covers three unique campaign ideas that Web Canopy Studio uses to generate sales. Here is a sneak peek of what we cover: 🎯 Sell Small: Using low ticket offers with small fees to land and expand with post-sale support. 🔄 Closed Lost: Retargeting lost deals with per...

68: Why Your Website Isn't Converting: The Power Of Understanding Your Audience

March 06, 2023 17:07 - 15 minutes - 14.5 MB

Are you stuck with a website that fails over and over again to convert your visitors? Is your messaging falling flat with what your audience really wants? Are you ready to make make the right adjustments to skyrocket your conversion rates? In this episode, John Aikin reveals the secrets to creating a website that converts by harnessing the power of your buyer persona. Here is a taste of what we cover: 🎯 Discover how to create irresistible buyer personas that capture your ideal c...

67: 12 Examples of Highly Effective Landing Pages

February 27, 2023 10:00 - 14 minutes - 27.6 MB

Watch the Video: https://youtu.be/zkDBHJHhCyM A well-designed landing page can help increase conversion rates, improve lead quality, and provide valuable insights into customer behavior and preferences. In this podcast, John Aikin walks through 12 unique landing page examples that focus on both top-of-funnel and bottom-of-funnel conversions. These landing pages are intended for audiences who don't know much about the brand and are used for lead generation. John highlights vari...

66: How to Build the Best Converting Landing Pages

February 20, 2023 10:00 - 12 minutes - 24 MB

A landing page, according to HubSpot's terminology, is a specific page, usually on a sub-domain with a form, and it's used to gate some kind of offer, like a guide, checklist, or webinar, to name a few. If you want to create a landing page that converts, it's crucial to know what type of information and sections of the page should be included. In this episode, John Aikin discusses the layout and wireframe of a proper landing page by giving a sneak peek into the wireframe methodol...

65: What is a Landing Page?

February 13, 2023 10:00 - 20 minutes - 37.5 MB

The term "landing page" is often used interchangeably, leaving many people wondering what exactly is a landing page? The main purpose of a landing page is to encourage the user to take a specific action, such as submitting information through the form. The landing page should be designed to minimize distractions and make it easy for the user to take the desired action. This is achieved by limiting the number of options and creating a dead-end page focusing on a single goal. In t...

64: A Guide to Crafting Customer-Centric Offers

February 06, 2023 10:00 - 11 minutes - 22.2 MB

One of the major keys to successful marketing is to understand the customer and communicate with them at their level. That's why it's crucial to understand the customer's journey and their problems in order to create an effective and successful offer. Start by identifying your customer's current state, including the challenges and frustrations they are experiencing, in order to engage with them and build trust. In this episode, John dives into the ways you can start to think thr...

63: Crafting an Effective Homepage for B2B Brands

January 30, 2023 10:00 - 7 minutes - 14.5 MB

Some companies tend to prioritize their own interests above those of their customers. Often those priorities will affect their website design, especially on homepages. These companies often focus too much on talking about the company and its products, which can cause high bounce rates and prevent people from getting the information they need In this episode, John discusses ways to identify and fix these issues by acknowledging the problem that potential customers are facing and s...

62: 5 Sales Copy Frameworks That Will Transform Your Website

January 23, 2023 10:00 - 10 minutes - 19.7 MB

Learning sales copy is a valuable skill for anyone in any career. If you master the art of writing effective sales copy or get even just a little good at writing sales copy, you will be so much more successful because it is such a skill that can be utilized in so many different ways. It will provide an immense amount of value to your career and professional growth. It's a skill that can be applied in various fields and will bring significant value to your job and overall performa...

61: Never Build a Website Without Doing This First

December 05, 2022 10:00 - 14 minutes - 26.2 MB

The internet is constantly evolving. It's impossible to know what it will look like even 2, 3, or 4 years down the road. That's part of the reason you need to focus on adaptability when you're creating a website. Whether you're a small business owner, a marketing director, or anyone looking to build a new website, there are many things you need to consider before you even get started. In this episode, John outlines a handful of the steps that you should never leave out before yo...

60: Steal This Copywriting Hack to Double Your Website Leads

November 28, 2022 10:00 - 9 minutes - 18.6 MB

So many people talk about SEO, buying new tools, and adding all kinds of stuff to their websites like calculators and quizzes when they are looking for ways to generate more leads. All that stuff is great and can be effective. But when it comes to bringing in new leads immediately these additions aren't going to move the needle. In this episode, John Aikin breaks down how copywriting (done the right way) can help you build a relationship with the people who are viewing your si...

59: 4 Steps To Create More Sales Opportunities In 30 Days

September 12, 2022 09:00 - 6 minutes - 12.3 MB

-------- View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today! Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demo...

58: How to Determine What Your Lead Magnet Should Be

September 06, 2022 09:00 - 7 minutes - 14.8 MB

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website How well does your website perform today? Get This Free Website Assessment Report Today! Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos? If you...

57: Understanding Lead Identification

August 29, 2022 09:00 - 13 minutes - 26 MB

Understanding lifecycle stages is a key component to lead identification. We have all different types of labels for contacts inside of our CRM such as Subscriber, Lead, MQL, SQL, Opportunity, Customer, and Evangelist (sometimes even more granular types like sales accepted leads.) Most people understand lifecycle stages but they often skip the most important step in utilizing them. You must universally define each lead stage, ensuring that it is accepted across your sales and mark...

56: How to Setup a Successful Sales Demo

August 22, 2022 09:00 - 7 minutes - 14.5 MB

For most SAAS companies, their bottom of funnel call to action used for prospective customers is to push people on to a call with a salesperson. These companies don’t realize that these people want to sign up for a product demo. Getting people into a product or sales demo takes people’s guard down because they're there to see something really cool and valuable and don’t feel like they are being sold to. Therefore, demos convert at a much higher rate than sales calls. But the sale...

55: How to Wireframe Your Website Pages Part 2

August 15, 2022 09:00 - 7 minutes - 14.4 MB

Wireframes are a crucial component of any successful website build or redesign. In part 1, John Aikin talked through two major wireframe concepts: Where to get started How to start thinking about answering questions based on what people actually need In part 2, John goes through the process of wireframing a homepage using his tried and true methods. Along with that example, John shows the different sections someone could use as a starting point for any website framework they wou...

54: How to Create an Email Funnel that Converts

August 08, 2022 09:00 - 10 minutes - 20.4 MB

There are lots of different ways that you can engage your audience. But the greatest way to ensure that your audience is being adequately nurtured and engaged is by creating marketing and sales funnels. You might find that different funnels, whether geared towards social ads, lead magnets, or sales videos, will perform better for you. In this episode, John walks through his personal favorite; email funnels, and why they work so well when he follows this conversion path, along wit...

53: How to Wireframe Your Website Pages Part 1

August 01, 2022 09:00 - 19 minutes - 36.5 MB

Out of every possible thing that could have an impact on the functionality or the purpose of your website, wireframes are one of the most critical components. Many of us want to skip through wireframes and get straight to designing. 💣 Truth Bomb 💣: If your wireframes are done incorrectly, your website will be really bad. We have to be very intentional with what we're doing. It’s crucial to think about specific ways to answer the questions we cover in this episode. The majority ...

52: How to Plan Your Website Pages With a Sitemap

July 25, 2022 09:00 - 18 minutes - 34.2 MB

What exactly is a sitemap? Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. But that's not necessarily their sitemap. And when people think this way, they tend to forget many pages that don't exist in the navigation. Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens ...

51: The Most Common Misconceptions About Content on Your Website

July 18, 2022 09:00 - 28 minutes - 52.6 MB

Far too often, people like to focus on the wrong things during the website design and copywriting process. Many fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t understand. Nine times out of ten, issues like these create a disconnect with your audience. Filling in for John today, Liz McIntyre and Elizabeth Winkelman discuss some of the most common website misco...

50: The Anatomy Of An Awesome About Page

July 11, 2022 09:00 - 21 minutes - 40.7 MB

About pages are one of the most underutilized and misused pages on a company's website. Most people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company. Nobody cares about that stuff. It's fluff. It's not important. In today's episode, John breaks down what you should think about when you're building an about page and goes over these 10 things you might want to includ...

49: "Running Up That Hill" With Content Marketing

July 05, 2022 09:00 - 19 minutes - 36.2 MB

What can Kate Bush teach us about reviving old content? Season four of Stranger Things just wrapped up, and it's made major waves in the music world with the reintroduction of Kate Bush's 1985 release called, "Running Up That Hill (Make a Deal With God)" from her Hounds Of Love album. It's fascinating that it has not only become such a pivotal part of the show (no spoilers here!), but it has also taken over the airwaves 37 years later. The success of "Running Up That Hill" has ra...

48: 11 Powerful Ways To Leverage HubSpot FREE CMS Tools

June 27, 2022 09:00 - 26 minutes - 24.8 MB

HubSpot recently released FREE CMS Tools, which has been making big news in the world of website development. But what does that mean for you? What is included in these tools? How can this be helpful for companies not currently on HubSpot? I'm breaking this down, and much much more on this episode of the Website Conversion Show! In this episode I’m outlining exactly: - what is included inside this awesome release from our friends at HubSpot - what ideas you should be thinking t...

47: How To Plan Your Marketing Budget

June 20, 2022 09:00 - 32 minutes - 61 MB

How do you know how much you should be spending each year on your marketing? On your website? On your ads? On your staff salaries and vendors? What kind of return should you be expecting? How do you know that you’re making the right decisions and not just “winging” it with your best guess? These are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line. I want to share with you everything I ...

46: How to Run an Inbound Sales Call After a Website Conversion

June 13, 2022 09:00 - 15 minutes - 28.8 MB

We do a lot of work with companies who sell consulting services or high-end software products, and this is what almost all of their sales processes look like: We’re going to get people on a call We’re going to schedule a time to meet We’re going to start asking them some background questions about their business to show them we’re interested in them Sounds like a pretty good sales process, right? WRONG! This is a flawed sales process that’s not going to yield positive re...

45: Why Your Website & CRM Are The Exact Same Tool

June 06, 2022 09:00 - 8 minutes - 16.1 MB

Most people see all the different elements of their marketing as separate entities that float around independently of each other. They have the tools and channels they manage, and they see the website as just a PIECE of that. But where this strategy fails miserably, and why so many business owners and marketers massively miss the boat on scaling their lead generation. is because they are not looking at their website… and their CRM… as one unit, as the central hub to everything t...

44: How to Create and Plan Topic Clusters

May 30, 2022 09:00 - 10 minutes - 20.2 MB

“How much content do I need to put out to generate more organic traffic and leads?” This is one of the most common SEO questions people tend to ask. People feel like they need to constantly create content and continue building a ton of stuff. In doing so, they often forget a crucial step. Creating Topic Clusters. By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. In ...

44: How to Create and Plan Topic Clusters?

May 30, 2022 09:00 - 10 minutes - 20.2 MB

“How much content do I need to put out to generate more organic traffic and leads?” This is one of the most common SEO questions people tend to ask. People feel like they need to constantly create content and continue building a ton of stuff. In doing so, they often forget a crucial step. Creating Topic Clusters. By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. In ...

43: Why Most Marketers Fail to Close Enough Leads to Grow Their Business

May 23, 2022 09:00 - 9 minutes - 18.5 MB

Why do most marketers fail miserably today? The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance. Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel. There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer perso...

42: 5 Critical Actions to Create a Conversion Event

May 16, 2022 09:00 - 16 minutes - 30.7 MB

We have to hook the audience like we're fishing, right? We have to hook them, or we're never going to get them in the boat. If we don't do our job of putting the correct information out there that catches their attention, that appeals to them, our efforts become a complete loss. But you shouldn't just stop there. In this episode, John Aikin uncovers critical actions you should take to successfully create a conversion, including compelling details for the: Hook Story Offer ...

41: 3 Keyword Strategies for Creating More Content Around 1 Topic

April 25, 2022 09:00 - 7 minutes - 14.5 MB

One of the hardest parts of building a strong marketing machine is regular content production. Coming up with relevant content is not always easy. Building on the same topic over and over again is even harder. However, it doesn’t necessarily have to be that way. In this episode, John Aikin dives into 3 keyword strategies for creating more content around 1 topic to help you revamp your SEO strategy. The strategies covered include: Inspiration Related Searches Instruction R...

40: 10 Awesome Website Automation Ideas When Someone Fills Out A Form

April 08, 2022 23:05 - 15 minutes - 28.3 MB

One of the great things about automation is that it eliminates so much manual labor and allows you to optimize your data with ease. There are countless things that you can do with automation when somebody fills out a form on your website. And if you're using a tool like HubSpot, there are so many simple workflows that you can set up to streamline your entire marketing and sales operation from the get-go. In this episode, John Aikin discusses 10 automation tactics that you can imp...

39: 3 Must Have Design Trends for Your Website

April 04, 2022 09:00 - 8 minutes - 16.4 MB

When we look at websites from a decade ago, we see websites that included a logo, section one at the top, section two in the middle, and section three at the bottom of the page. People decided that section one would have an image background. Section two is all white. And section three section will include a line that’s all black. This used to work great. As the internet has evolved, so has website design. Truly successful websites help your prospects and customers as they mov...

38: The Importance of Problem Focused Content Over Product Focused Content

April 01, 2022 09:00 - 15 minutes - 29.7 MB

The majority of content that you find on a website is generally centered around that company's product or services. We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website? The issue with this? We're not solving problems. The lion's share of people who hit our website are looking for the answer to their specific problem. Our content ...

37: Conversion Rate Optimization Ideas For Fast Website Leads

March 28, 2022 09:01 - 19 minutes - 17.9 MB

Conversion rate optimization is not something you do right away on your website. On the other hand, it's not something that just happens on its own, either. You need the foundation first before you can start thinking about improving the overall goals and improving the overall performance of what you're trying to accomplish. But once the groundwork has been laid, you can start to hone in on your existing content and find new ways to create quick wins that will lead to a high impac...

36: The 3 Website KPIs Every Marketer Should Be Tracking

March 25, 2022 10:00 - 11 minutes - 22 MB

What metrics should you be tracking to monitor your website and overall marketing performance? We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?'' Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website. …And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business. What metrics you should t...

35: Boost Your Website Traffic With This Simple Funnel

March 21, 2022 10:00 - 19 minutes - 37.5 MB

Businesses across the world spend a ton of money every year to fine-tune their SEO strategy just so they could drive more visitors to their website. But is it the only way to reach your qualified customers? Are there any other reliable, consistent, and cost-effective ways of reaching your qualified customers? Absolutely! In this episode John Aikin talks about the one simple funnel that can add considerably revenue to your business every month… and the best part is it is, it’s ...

34: How To Book More Demos From Your Website

March 18, 2022 10:00 - 21 minutes - 39.8 MB

Whether you sell a product or a service, keeping the salespeople busy is a common problem that every business deals with. Regardless of the type of business you operate, there are three distinct phases every customer must go through before they become a paying customer. Generally, the most important phase in this process is booking a call or demo before entering the sales process. The problem is, most businesses do this the wrong way and never end up booking enough leads to kee...

33: 4 Strategies For Building Brand Awareness Through Your Website

March 14, 2022 09:00 - 16 minutes - 30.3 MB

Brand awareness is one of the most critical components to your marketing… Yet it’s probably the hardest aspect of your job to measure. We are hardwired to think that brand awareness means buying huge billboards, large social media campaigns, astronomically high ad budgets, SEO everywhere, and more. But where does your website fit into this picture of building brand awareness? Does it play any role at all, if any? The answer most certainly should be a resounding "YES". In this ...

32: How To Make Your Homepage Convert Better In 5 Easy Steps

March 11, 2022 11:00 - 13 minutes - 25.6 MB

The home page is generally the most visited page on your website. You have about two seconds to convince your visitors to stay before they choose to bounce. That means getting your home page to convert better leads is a huge deal. Unless you're a recognized brand in the industry, the weight of keeping the visitor on your website lies solely on your content and layout of that home page… So how do you make sure that it does its job effectively and within the 2 second time wind...

31: The 3 Biggest Considerations for Choosing the Right Website Platform

March 07, 2022 11:00 - 19 minutes - 35.9 MB

Planning on a new website or a redesign in the next year? In this episode, we’re taking a look at the top 3 factors that you should consider when choosing the best platform for your next website. We’re also going through the biggest trap of using free or cheap platforms, and why cheap is rarely the best option. Sticking with the wrong tools can have a drastic effect on the conversion rate of your website, and ultimately the growth of your business. John Aikin goes through the ...

30: 6 Keys to a High Converting Website

February 28, 2022 14:10 - 16 minutes - 31.4 MB

What are the biggest keys to creating a successful website for your business that allows customers to find you, engage with you, and ultimately buy from you again and again? Over the last decade John Aikin and team have been a part of thousands of website projects and have seen consistent trends in what makes a successful website… successful. And here’s the absolute truth: What most people think makes a website convert well is almost completely irrelevant. In fact, most people ...

Building a Website Part 1: Strategy, Messaging, and Brand

January 08, 2021 21:30 - 16 minutes - 22.8 MB

Beginning our journey on understanding the website process with brand, messaging, and strategy. Part 1 of 3!

29: Building a Website: Strategy, Messaging, and Brand

January 08, 2021 21:30 - 16 minutes - 22.8 MB

Beginning our journey on understanding the website process with brand, messaging, and strategy

28: The Dangers of Vanity Metrics

December 10, 2020 19:54 - 12 minutes - 17 MB

Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!

The Dangers of Vanity Metrics

December 10, 2020 19:54 - 12 minutes - 17 MB

Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!

27: How to Sell the Next Step, Not the Entire Staircase

December 02, 2020 19:49 - 14 minutes - 19.8 MB

Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.

How to Sell the Next Step, Not the Entire Staircase

December 02, 2020 19:49 - 14 minutes - 19.8 MB

Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.

The Website Conversion Show

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