28: The Dangers of Vanity Metrics
The Website Conversion Show
English - December 10, 2020 19:54 - 12 minutes - 17 MB - ★★★★★ - 4 ratingsBusiness Technology website conversion website design seo marketing automation crm b2b websites saas website hubspot inbound marketing digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 27: How to Sell the Next Step, Not the Entire Staircase
Next Episode: 29: Building a Website: Strategy, Messaging, and Brand
Are you in danger of measuring the wrong KPIs? Today we're talking about vanity metrics - what makes them dangerous, what red flags to look out for, and how you can avoid them altogether!