The Website Conversion Show
99 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 4 ratingsThinking of conversion rate optimization as a tool to generate customers sounds good… but how do you actually implement it effectively?
Turn your website into a conversion machine with tips, strategies, and marketing tools from Host John Aikin, CEO of Web Canopy Studio. Stop wasting time and money on ineffective marketing and website strategies, and start focusing on what matters most: building relationships with your customers.
Website conversion rate optimization is the secret to unlocking your full business growth over time. This podcast delivers the tools you need in order to get your SaaS or service business generating leads on demand.
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Episodes
25: Lead Scoring 101: An Introduction
April 22, 2020 09:00 - 11 minutes - 15.8 MBLead scoring is an awesome way to build a qualification process for your leads. Let's do a high-level overview and discuss the fit and engagement of your leads!
The Top 5 Reasons Marketers Will Love The New HubSpot CMS
April 13, 2020 13:00 - 20 minutes - 28.5 MBHubSpot JUST released a new CMS Hub with a professional and enterprise version. Here's a brief highlight of some of the best features, directly from HubSpot: Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast. Getting Found Online - with SEO recommendations, Google Search Console integration, and Content Strategy tools - your team can easily create a website that is made to be f...
24: The Top 5 Reasons Marketers Will Love The New HubSpot CMS
April 13, 2020 13:00 - 20 minutes - 28.5 MBHubSpot JUST released a new CMS Hub with a professional and enterprise version. Here's a brief highlight of some of the best features, directly from HubSpot: Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast. Getting Found Online - with SEO recommendations, Google Search Console integration, and Content Strategy tools - your team can easily create a website that is made to be f...
What is a Buyer's Journey?
April 10, 2020 15:00 - 6 minutes - 8.96 MBThe buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them. You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking a...
23: What is a Buyer's Journey?
April 10, 2020 15:00 - 6 minutes - 8.96 MBThe buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them. You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking a...
How To Attract Your Target Audience With Buyer Personas
April 07, 2020 13:00 - 30 minutes - 42.1 MBThere are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most impactful elements that make up every buyer person we’ve ever developed at Web Canopy Studio. We have found that focusing on these 6 primary categories for your personas will give you everything you ne...
22: How To Attract Your Target Audience With Buyer Personas
April 07, 2020 13:00 - 30 minutes - 42.1 MBThere are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most impactful elements that make up every buyer person we’ve ever developed at Web Canopy Studio. We have found that focusing on these 6 primary categories for your personas will give you everything you ne...
21: Marketing During The Coronavirus Crisis
March 26, 2020 14:00 - 16 minutes - 22.8 MBWe have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through. Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down t...
Marketing During The Coronavirus Crisis
March 26, 2020 14:00 - 16 minutes - 22.8 MBWe have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through. Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down t...
Luke Summerfield and Growth Driven Design - treating your SaaS website like product design
February 11, 2020 14:00 - 44 minutes - 30.8 MBSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)
20: Treating your website like product design
February 11, 2020 14:00 - 44 minutes - 30.8 MBSupport the show (https://www.hubspot.com/agencies/web-canopy-studio)
19: Great SaaS Website Design Trends To Follow In 2020
January 30, 2020 03:00 - 32 minutes - 22.3 MBJoin us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights. Stop wasting time on being edgy and focus on solving problems No silly taglines that don’t describe your business. 2020 is the year we all start answering the questions our customers have - straight and to the point. Simplify the signup process No one likes to click through a million screens and be deceived a...
Great SaaS Website Design Trends To Follow In 2020
January 30, 2020 03:00 - 32 minutes - 22.3 MBSeason 2 is underway! Join us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights. Stop wasting time on being edgy and focus on solving problems No silly taglines that don’t describe your business. 2020 is the year we all start answering the questions our customers have - straight and to the point. Simplify the signup process No one likes to click through a mil...
18: 4 Quick Win Ideas to Kickstart Marketing for SaaS Companies
October 25, 2019 18:00 - 24 minutes - 16.6 MB4 Quick Win Ideas to Kickstart Marketing for SaaS Companies We are back in the studio this week! Join John, Larry, and Sam as they go over our agencies 4 quick win tips to boosting your SaaS company's marketing! Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as CRO has become a stronger focus. If you're a SaaS business, you likely have different busin...
4 Quick Win Ideas to Kickstart Marketing for SaaS Companies
October 25, 2019 18:00 - 24 minutes - 16.6 MB4 Quick Win Ideas to Kickstart Marketing for SaaS Companies We are back in the studio this week! Join John, Larry, and Sam as they go over our agencies 4 quick win tips to boosting your SaaS company's marketing! Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as CRO has become a stronger focus. If you're a SaaS business, you likely have differe...
17: Getting Started With Chatbots... Avoiding These Rookie Mistakes
October 15, 2019 19:00 - 30 minutes - 20.6 MBFirst off, we are sorry for the lapse in podcasts! We have just been so busy with some cool projects around and away from the office. But Tim and I were finally together in person long enough to sit down and have a good pod sesh! I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we recorded this episode. Let's get into the juice!!!!!! This episode is all about chatbots. Why ...
Getting Started With Chatbots, Avoid These Rookie Mistakes!
October 15, 2019 19:00 - 30 minutes - 20.6 MBFirst off, we are sorry for the lapse in podcasts! We have just been so busy with some cool projects around and away from the office. But Tim and I were finally together in person long enough to sit down and have a good pod sesh! I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we recorded this episode. Let's get into the juice!!!!!! This episode is all about chatbo...
Here's how to fix your predecessor's marketing mistakes
September 27, 2019 19:00 - 40 minutes - 28 MBYou just got hired as the Marketing Director for a promising SaaS company. You're so excited to start bringing in your ideas and creative charm to the team. NOT SO FAST! Before you can take the initiative on some new campaigns, there is something you need to do first: Clean up all the mistakes that the person who had your job, before you, made! We all know you just can't dive into a new position and expect everything around you to simply fall into place. Certainly, people try. ...
16: Here's how to fix your predecessor's marketing mistakes
September 27, 2019 19:00 - 40 minutes - 28 MBYou just got hired as the Marketing Director for a promising SaaS company. You're so excited to start bringing in your ideas and creative charm to the team. NOT SO FAST! Before you can take the initiative on some new campaigns, there is something you need to do first: Clean up all the mistakes that the person who had your job, before you, made! We all know you just can't dive into a new position and expect everything around you to simply fall into place. Certainly, people try. But, we ...
Stop! You're showing your boss the wrong metrics!
September 23, 2019 17:00 - 38 minutes - 26.8 MBNo, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much. In this episode, John, Larry, Tim, and Liz talk about the metrics that matter! We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted, and email open rates but are these stats directly affecting the bottom line? If you're in a Marketing Director or Marketing Coordina...
15: Stop showing your boss the wrong metrics!
September 23, 2019 17:00 - 38 minutes - 26.8 MBNo, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much. In this episode, John, Larry, Tim, and Liz talk about the metrics that matter! We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted, and email open rates but are these stats directly affecting the bottom line? If you're in a Marketing Director or Marketing Coordinator role...
14: 4 Marketing and Sales Tips for Converting Leads
September 12, 2019 21:00 - 24 minutes - 16.7 MBYou want to keep the lead generation momentum moving through the Buyer’s Journey and increase your sales so your inbound campaign can start showing bottom-line evidence that it is working. You may be wondering what your next steps are to convert leads into customers. We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers. Read the full blog here! Thank you for listening to our podcast! We would love to answer your business questi...
How do I SELL SMARTER? 4 Marketing and Sales Tips for Converting Leads
September 12, 2019 21:00 - 24 minutes - 16.7 MBYou want to keep the lead generation momentum moving through the Buyer’s Journey and increase your sales so your inbound campaign can start showing bottom-line evidence that it is working. You may be wondering what your next steps are to convert leads into customers. We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers. Read the full blog here! Thank you for listening to our podcast! We would love to answer your busines...
Do This Before You Start PPC in 2019 (Facebook Ads Strategy)
September 05, 2019 18:00 - 47 minutes - 32.6 MBUsing social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition. Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things: 1. What's the goal of your paid ads campaign? We have seen so many businesses coming to us, guns-a-blazin...
13: Do This Before You Start Your Facebook Ads Strategy
September 05, 2019 18:00 - 47 minutes - 32.6 MBUsing social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition. Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things: 1. What's the goal of your paid ads campaign? We have seen so many businesses coming to us, guns-a-blazing, ready...
Quick Win Video Strategies To Help Any Size Business Grow
August 21, 2019 17:00 - 28 minutes - 19.4 MBTim and Larry are fresh off a two day trip to Dayton, Ohio. During our 8 hour drive home, we thought, what better time to talk about some powerful video strategies that we use to help our clients grow. There are 3 main strategies that we get into in this podcast. 1 - How to make Sales Videos that every new perspective client will watch. 2 - Making quick Educational Videos that help your SEO and brand dominance. 3 - Creating Video Case Studies that help your clients learn exactl...
12: Quick Win Video Strategies To Help Any Size Business Grow
August 21, 2019 17:00 - 28 minutes - 19.4 MBTim and Larry are fresh off a two day trip to Dayton, Ohio. During our 8 hour drive home, we thought, what better time to talk about some powerful video strategies that we use to help our clients grow. There are 3 main strategies that we get into in this podcast. 1 - How to make Sales Videos that every new perspective client will watch. 2 - Making quick Educational Videos that help your SEO and brand dominance. 3 - Creating Video Case Studies that help your clients learn exactly how yo...
Web Design Necessities For Optimizing Your Homepage in 2019
August 14, 2019 19:00 - 42 minutes - 28.9 MBIf you know your website could be performing better. This is where to start! How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website. There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses. If you're serious about redesigning your website, there are a lot of important things to consider. L...
11: Web Design Necessities For Optimizing Your Homepage
August 14, 2019 19:00 - 42 minutes - 28.9 MBIf you know your website could be performing better. This is where to start! How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website. There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses. If you're serious about redesigning your website, there are a lot of important things to consider. Listen to...
10: Tips to Increase Your Marketing Email Open Rates
August 08, 2019 13:00 - 46 minutes - 31.7 MBStop sending emails that no one is opening! We all know our open rates are not where we want them to be for sending out sales and marketing emails. We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines. Now, we are sharing all of our tips and tricks with you! When it comes down to it, there are just a few simple issues that you might be overlooking. After listening to this podcast you will be able to attack your contact li...
Follow These Tips to Increase Your Marketing Email Open Rates
August 08, 2019 13:00 - 46 minutes - 31.7 MBStop sending emails that no one is opening! We all know our open rates are not where we want them to be for sending out sales and marketing emails. We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines. Now, we are sharing all of our tips and tricks with you! When it comes down to it, there are just a few simple issues that you might be overlooking. After listening to this podcast you will be able to attack your co...
Here's Why You NEED to Implement These Webinar Marketing Strategies Today!
July 30, 2019 17:00 - 59 minutes - 40.6 MBIt's shocking how many people are afraid to host their first webinar. We usually hear: "Webinars are too expensive" "I don't have the right equipment" "I am too nervous to speak in front of people" "WHAT IF NO ONE COMES?" This episode puts every one of these fears to rest! Webinar marketing has been a go-to quick win strategy in our office for the last couple years. Even though the idea of holding a webinar is pretty well known, almost all of our clients seem to hold similar ...
9: webinar marketing strategies
July 30, 2019 17:00 - 59 minutes - 40.6 MBIt's shocking how many people are afraid to host their first webinar. We usually hear: "Webinars are too expensive" "I don't have the right equipment" "I am too nervous to speak in front of people" "WHAT IF NO ONE COMES?" This episode puts every one of these fears to rest! Webinar marketing has been a go-to quick win strategy in our office for the last couple years. Even though the idea of holding a webinar is pretty well known, almost all of our clients seem to hold similar misconce...
8: What is conversion rate optimization?
July 24, 2019 12:00 - 39 minutes - 27.2 MBConversion rate optimization is a word that gets thrown around a lot. Listen as John, Tim and Larry share real life advice for optimizing your brand's website. Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] Support the show (https://www.hubspot.com/agencies/we...
What is conversion rate optimization? Turn your website traffic into customers!
July 24, 2019 12:00 - 39 minutes - 27.2 MBConversion rate optimization is a word that gets thrown around a lot. Listen as John, Tim and Larry share real life advice for optimizing your brand's website. Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] Support the show (https://www.hubspot.com/agencies/we...
Overlooked Lead Generation Ideas that Cost Almost Nothing
July 17, 2019 12:00 - 45 minutes - 31.1 MBThis episode is all about marketing strategy for startup businesses. We looked up the most searched questions around how to market your sartup? Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] Support the show (https://www.hubspot.com/agencies/web-canopy-studio)
7: Overlooked Lead Generation Ideas that Cost Almost Nothing
July 17, 2019 12:00 - 45 minutes - 31.1 MBThis episode is all about marketing strategy for startup businesses. We looked up the most searched questions around how to market your sartup? Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more! Send Questions to: [email protected] Support the show (https://www.hubspot.com/agencies/web-canopy-studio) ...
6: Debunking Critical Myths About SEO and Website Design
July 10, 2019 18:00 - 37 minutes - 26 MBWeb Canopy Studio's CEO, John Aikin, joins the podcast this week to talk about what so many business are doing wrong when it comes to creating organic traffic for their businesses. After listening to this episode you will probably want to fire your SEO guy. There's no one right way to get your website to rank better on google. However, there sure are a lot of wrong ways. Make sure you aren't making the same mistakes! Thank you for listening to our podcast! We would love to answer your b...
Debunking Critical Myths About SEO and Website Design
July 10, 2019 18:00 - 37 minutes - 26 MBWeb Canopy Studio's CEO, John Aikin, joins the podcast this week to talk about what so many business are doing wrong when it comes to creating organic traffic for their businesses. After listening to this episode you will probably want to fire your SEO guy. There's no one right way to get your website to rank better on google. However, there sure are a lot of wrong ways. Make sure you aren't making the same mistakes! Thank you for listening to our podcast! We would love to answe...
5: Is HubSpot Right for Your Business
July 05, 2019 16:00 - 32 minutes - 22.3 MBHow do you know if HubSpot is really working? Where do you find a good HubSpot Developer? How do you become a HubSpot expert? We looked all over the internet to answer the internet's most searched questions about working with HubSpot. Tim, Larry, Matt and Sam dive deep to give you the answers you are looking for! Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing...
Is HubSpot Right for Your Business? Starting To Automate Your Marketing
July 05, 2019 16:00 - 32 minutes - 22.3 MBHow do you know if HubSpot is really working? Where do you find a good HubSpot Developer? How do you become a HubSpot expert? We looked all over the internet to answer the internet's most searched questions about working with HubSpot. Tim, Larry, Matt and Sam dive deep to give you the answers you are looking for! Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, M...
Website and Graphic Design: How to Balance Beauty and Functionality
June 03, 2019 19:00 - 28 minutes - 12.9 MBAnother very special episode this week! We have two new voices in the studio today. Our newest team member, Jamie Kramer joins us to share a few of her thoughts on transitioning into agency life. We also have our Lead Designer Liz Mac Intyre here to share some key tips about graphic design and website design. Our biggest focus this week is about managing expectations for clients. When it comes to web design, we want our clients to be as successful as possible! However, sometim...
4: Website and Graphic Design, How to Balance Beauty and Functionality
June 03, 2019 19:00 - 28 minutes - 12.9 MBAnother very special episode this week! We have two new voices in the studio today. Our newest team member, Jamie Kramer joins us to share a few of her thoughts on transitioning into agency life. We also have our Lead Designer Liz Mac Intyre here to share some key tips about graphic design and website design. Our biggest focus this week is about managing expectations for clients. When it comes to web design, we want our clients to be as successful as possible! However, sometimes this ...
3: A Developer's Guide to Successful Digital Marketing
May 24, 2019 18:00 - 35 minutes - 16.2 MBThis is a special episode of Under the Canopy! We are excited to have our Lead Developer, Blake Schewe! A lot of business owners have a strong "there's nothing I can't take on" mindset. While this is a mindset that often leads to success, there are a few situations where this could lead to a total mess. We have seen it a million times! An entrepreneur who has successfully built every aspect of their business decides, "development will be a piece of cake." Fast-forward two month's later...
The 10 Minute Rule: A Developer's Guide to Successful Digital Marketing
May 24, 2019 18:00 - 35 minutes - 16.2 MBThis is a special episode of Under the Canopy! We are excited to have our Lead Developer, Blake Schewe! A lot of business owners have a strong "there's nothing I can't take on" mindset. While this is a mindset that often leads to success, there are a few situations where this could lead to a total mess. We have seen it a million times! An entrepreneur who has successfully built every aspect of their business decides, "development will be a piece of cake." Fast-forward two month...
2: How to Take Your First Steps into Digital Marketing
May 24, 2019 17:00 - 48 minutes - 22.2 MBWelcome to our second episode of the Under the Canopy Podcast from Web Canopy Studio! This is a fun episode where we explore some hypothetical situations of companies who are struggling with their first steps in digital marketing and automation. Tim, Larry, Raquel and Matt talk through how they would help these hypothetical clients succeed. For instance, if you're a business who is only doing sales through your brick and mortar location and you're ready to start scaling your web presence, ...
How to Take Your First Steps into Digital Marketing and Our Favorite iPhone Apps!
May 24, 2019 17:00 - 48 minutes - 22.2 MBWelcome to our second episode of the Under the Canopy Podcast from Web Canopy Studio! This is a fun episode where we explore some hypothetical situations of companies who are struggling with their first steps in digital marketing and automation. Tim, Larry, Raquel and Matt talk through how they would help these hypothetical clients succeed. For instance, if you're a business who is only doing sales through your brick and mortar location and you're ready to start scaling your web pr...
Teaching clients the difference between SQL and MQL
May 15, 2019 20:00 - 27 minutes - 12.4 MBThe first episode of Under the Canopy (the podcast)! Join hosts Tim, Raquel, Matt and Larry as they share their favorite stories, triumphs and failures as digital marketers. How do you choose a name for your podcast? The four hosts debate on what to call our new podcast. When you start getting quality leads, how do you define MQLs vs SQLs with a client? This is a constant challenge we see at our agency. We want to make sure we are setting our clients up for success. Sometime's i...
1: Teaching clients the difference between SQL and MQL
May 15, 2019 20:00 - 27 minutes - 12.4 MBThe first episode of Under the Canopy (the podcast)! Join hosts Tim, Raquel, Matt and Larry as they share their favorite stories, triumphs and failures as digital marketers. How do you choose a name for your podcast? The four hosts debate on what to call our new podcast. When you start getting quality leads, how do you define MQLs vs SQLs with a client? This is a constant challenge we see at our agency. We want to make sure we are setting our clients up for success. Sometime's it's impo...