15: Stop showing your boss the wrong metrics!
The Website Conversion Show
English - September 23, 2019 17:00 - 38 minutes - 26.8 MB - ★★★★★ - 4 ratingsBusiness Technology website conversion website design seo marketing automation crm b2b websites saas website hubspot inbound marketing digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 14: 4 Marketing and Sales Tips for Converting Leads
No, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much.
In this episode, John, Larry, Tim, and Liz talk about the metrics that matter!
We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted, and email open rates but are these stats directly affecting the bottom line?
If you're in a Marketing Director or Marketing Coordinator role, this podcast is a MUST LISTEN. We totally know the traps that are so easy to fall into when you're in a role like this.
So, let's get to fixing some of these commonly overlooked mistakes!
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