What is a Buyer's Journey?
The Website Conversion Show
English - April 10, 2020 15:00 - 6 minutes - 8.96 MB - ★★★★★ - 4 ratingsBusiness Technology website conversion website design seo marketing automation crm b2b websites saas website hubspot inbound marketing digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them.
You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is the same basic idea, but when we look at a buyer’s journey as a brand, we’re looking at it so we can position ourselves as a guide for prospects while they’re on this mental journey doing research and exploring options. As a brand, you want to focus on your customer’s being the hero and you being the guide. What we’re really doing here is trying to understand the decision-making process of our buyer persona and showing up as a resource or thought leader for them. This will help you plan your content and inform your content and messaging.
The buyer’s journey is broken into 3 phases, awareness, consideration and decision:
Awareness
Consideration
Decision
We're going through each of these and highlighting what they mean and why they're important!