Latest All about ecommerce Podcast Episodes
Lessons Learned: Investing in CX without rebuilding your storefront
Beyond the Cart - February 22, 2024 18:40 - 27 minutes ★★★★★ - 10 ratingsChanges to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how t...
[Interview] Paper to digital transformation, with Camie Grabowski
Beyond the Cart - November 15, 2023 14:34 - 21 minutes ★★★★★ - 10 ratingsToday's interview will discuss the challenges and opportunities of rebuilding paper processes in a digital environment. Joining us is Camie Grabowski, the Sales & Design Manager at Digital Pix & Composites (DPC). She's spent nearly 20 years strategizing ways to modernize and simplify operations ...
"Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us)
Beyond the Cart - September 12, 2022 19:00 - 21 minutes ★★★★★ - 10 ratingsWe're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that w...
Selling Swag Online: A F&B Merch Story
Beyond the Cart - August 18, 2022 14:35 - 20 minutes ★★★★★ - 10 ratingsToday, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups. To tell their story. I've invited Sam Schulte, the marketing specialist for the Lowlands Group, to disc...
When to consider a subscription model
Beyond the Cart - July 20, 2022 18:27 - 23 minutes ★★★★★ - 10 ratingsToday we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend an...
Abandoned Carts: How to Avoid Leaving Money on the Table
Beyond the Cart - June 29, 2022 15:21 - 20 minutes ★★★★★ - 10 ratingsToday, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process, reducing distractions, and offering genuine value that connects with your customers. Reducing distractions Identifying the barriers Investments versus commodities ...
The effects of seasonality on your PPC plan
Beyond the Cart - June 07, 2022 19:39 - 26 minutes ★★★★★ - 10 ratingsIn today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality. Today's Topics: Advertising highly seasonal products Custom...
How to Write Engaging, Informative, and Persuasive Product Descriptions
Beyond the Cart - May 19, 2022 16:24 - 26 minutes ★★★★★ - 10 ratingsToday we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing ...
Do You Know Your Customer Journey? (What It Is & Why It Matters)
Beyond the Cart - May 03, 2022 16:52 - 21 minutes ★★★★★ - 10 ratingsToday we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they n...
How to Increase Your Website's Average Order Value
Beyond the Cart - April 14, 2022 18:30 - 20 minutes ★★★★★ - 10 ratingsToday we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. To...
How to increase your website's average order value
Beyond the Cart - April 14, 2022 18:30 - 20 minutes ★★★★★ - 10 ratingsToday we're talking about your website's average order value (AOV). Why it's important, how to increase it, and why it must factor into your ecommerce plan. We'll share some of the ways to simplify the checkout process and advice on how to nudge customers towards adding more to their carts. To...
Launching an Ecommerce Company: Where are we now?
Beyond the Cart - March 28, 2022 05:00 - 13 minutes ★★★★★ - 10 ratingsToday's episode is titled "Where Are We Now." If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and we're also going to share a little bit more about what season two has in stor...
Building Your Brand through Customer Service
Beyond the Cart - August 31, 2021 22:18 - 46 minutes ★★★★★ - 10 ratingsToday in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas f...
Simplifying Ecommerce Tax Compliance featuring Avalara
Beyond the Cart - August 17, 2021 05:00 - 36 minutes ★★★★★ - 10 ratingsToday, in episode nine, we're talking tax collection with Meg Higgins, VP and GM, ecommerce and marketplaces for Avalara. Come discover how a tax technology like Avalara is a critical tool for businesses large and small. Today's Episode Includes: The current landscape of ecommerce taxes in 20...
Brick & Mortar: Bringing Retail Online with Callisters Christmas
Beyond the Cart - August 03, 2021 19:15 - 40 minutes ★★★★★ - 10 ratingsToday, in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online with special guests, Callisters Christmas. Today's Episode Includes: Failing (Twice) Types of Products Customization & Per...
New Ecommerce Tool: "Mailchimp's doing what?"
Beyond the Cart - July 28, 2021 12:23 - 25 minutes ★★★★★ - 10 ratingsBONUS EPISODE: Did you hear? Mailchimp has entered the ecommerce game. We can't help but think... "Um...what?" Today we're taking a break from our previously scheduled programming to discuss this new tool, the evolution of ecommerce platforms, and the abundance of integration options for small ...
User Experience Design: Does User Experience Really Matter?
Beyond the Cart - July 20, 2021 15:56 - 55 minutes ★★★★★ - 10 ratingsToday, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to disc...
Markets, Markets, Everywhere: Omnichannel and You
Beyond the Cart - July 06, 2021 15:26 - 26 minutes ★★★★★ - 10 ratingsToday, in episode six, we're shifting over to marketplaces. How they are a key part of our plan for Bilberry West and why you may want to consider omnichannel marketplaces for your business. Today's Episode Includes: Amazon, Target & Etsy Margins & Commissions Market Sharing Integrations & ...
Marketing Strategy: How to Beat the Competition
Beyond the Cart - June 22, 2021 13:30 - 42 minutes ★★★★★ - 10 ratingsWhen you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move...
Product Branding: What Should We Call This Thing?
Beyond the Cart - June 08, 2021 14:09 - 38 minutes ★★★★★ - 10 ratingsToday, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak p...
What Should We Call This Thing?
Beyond the Cart - June 08, 2021 14:09 - 38 minutes ★★★★★ - 10 ratingsThe Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operat...
Product Design: OMG, Making a Consumer Product Is Soo Hard!
Beyond the Cart - May 25, 2021 15:03 - 36 minutes ★★★★★ - 10 ratingsToday, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. We're not even inventing a new product and it's still challenging — the details and all the things that are going into designing our product li...
OMG, Making a Consumer Product Is Soo Hard!
Beyond the Cart - May 25, 2021 15:03 - 36 minutes ★★★★★ - 10 ratingsThe Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operat...
Selecting the right ecommerce platform for your SMB
Beyond the Cart - May 11, 2021 18:34 - 44 minutes ★★★★★ - 10 ratingsToday we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms... Today's Topics The history of ecommerce platforms Commo...
Ecommerce Platforms: Selecting an Ecommerce Platform
Beyond the Cart - May 11, 2021 18:34 - 44 minutes ★★★★★ - 10 ratingsToday we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms... Today's Topics The history of ecommerce platforms Commo...
Selecting an Ecommerce Platform
Beyond the Cart - May 11, 2021 18:34 - 44 minutes ★★★★★ - 10 ratingsThis series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inven...
Launching an Ecommerce Company: You're Doing What?
Beyond the Cart - April 22, 2021 21:44 - 18 minutes ★★★★★ - 10 ratings"Dude, how do you start a company when you can't even pronounce the product?" Join us as our digital agency launches an e-commerce company and the challenges we — and you — are going to face along the way... Today's Topics So, we're starting an ecommerce company (again) Passion products and m...
You're Doing What?
Beyond the Cart - April 22, 2021 21:44 - 18 minutes ★★★★★ - 10 ratingsThis series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inven...
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