Product Branding: What Should We Call This Thing?
Beyond the Cart
English - June 08, 2021 14:09 - 38 minutes - 35.2 MB - ★★★★★ - 10 ratingsMarketing Business Technology ecommerce best ecommerce platform ecommerce solutions ecommerce website all about ecommerce ecommerce marketing ecommerce platforms ecommerce business ecommerce business ideas ecommerce website design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: OMG, Making a Consumer Product Is Soo Hard!
Next Episode: Marketing Strategy: How to Beat the Competition
Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.
Today's Episode Includes:
Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes