The effects of seasonality on your PPC plan
Beyond the Cart
English - June 07, 2022 19:39 - 26 minutes - 24.5 MB - ★★★★★ - 10 ratingsMarketing Business Technology ecommerce best ecommerce platform ecommerce solutions ecommerce website all about ecommerce ecommerce marketing ecommerce platforms ecommerce business ecommerce business ideas ecommerce website design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In today's episode, we're talking about the effects of seasonality on your PPC plan, how we approach seasonality as it relates to paid advertising, and the unique challenges of running campaigns for clients with extreme seasonality.
Today's Topics:
Advertising highly seasonal productsCustomer engagementFollowing your audience (1-800-FLOWERS)Weather-driven seasonalityYour first year of digital adsRevving up digital ad spendCommunicating with operations