How to Write Engaging, Informative, and Persuasive Product Descriptions

Beyond the Cart

English - May 19, 2022 16:24 - 26 minutes - 27 MB - ★★★★★ - 10 ratings
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Previous Episode: Do You Know Your Customer Journey? (What It Is & Why It Matters)

Next Episode: The effects of seasonality on your PPC plan

Today we welcome a new guest, Lightburn SEO Analyst Taylor Belmer. During today's chat, we will be exploring how to write engaging, informative, and persuasive product descriptions. We'll break down shopping algorithms and how they're weighted, and we've got some practical advice for increasing product visibility across channels.

Today's Topics

Generic and brand-driven keywordsThe problem with duplicate contentMinimize iterations with thoughtful UX designFocus on features and benefits Avoid filler statements Infuse descriptions with brand voice Creating a roadmap for success