Do You Know Your Customer Journey? (What It Is & Why It Matters)
Beyond the Cart
English - May 03, 2022 16:52 - 21 minutes - 20 MB - ★★★★★ - 10 ratingsMarketing Business Technology ecommerce best ecommerce platform ecommerce solutions ecommerce website all about ecommerce ecommerce marketing ecommerce platforms ecommerce business ecommerce business ideas ecommerce website design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to increase your website's average order value
Today we're talking about the customer journey. Do you know yours? If you are not sure, then you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.
Today's Topics
Understanding customer typesLeveraging your sales processThe problem with being unreachableDocumentation and iterationsThe number of products versus customer typesThe impact of lifecycle timelines (featuring two real-world stories)Identifying your best customers