This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service. 

Today's Topics

The history of ecommerce platformsCommon assumptions and real-world experiencesVarients and product personalizationBack-end mangement and fee considerations