When to consider a subscription model
Beyond the Cart
English - July 20, 2022 18:27 - 23 minutes - 21.4 MB - ★★★★★ - 10 ratingsMarketing Business Technology ecommerce best ecommerce platform ecommerce solutions ecommerce website all about ecommerce ecommerce marketing ecommerce platforms ecommerce business ecommerce business ideas ecommerce website design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Today we're talking about subscription models. They're all the rage right now, from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider. For some expertise on this topic, we're excited to have our friend and former colleague, Kristine Howell, joining us today.
Today’s Topics:Why ecommerce subscription models are so popularWhen to consider offering a subscription serviceSimplifying the buy-in and cancelation processGetting feedback from users and stakeholdersInvesting in the emotional experience