We're ending season two talking about "stuckage." It's totally real. We see it all the time. You're stuck making decisions. You can't get any traction on your project. It happens a lot in ecommerce. And we're gonna talk about how to solve that. We're also gonna apply some of the solutions that we often give our clients to our D2C brand, Bilberry West.

Today’s Topics:DIY ecommerce is unrealistic — even for usDon’t create problems that don’t exist yet – part oneThe answers are normally obvious but hard to acceptThe "sunken cost" fallacyDon’t create problems that don’t exist yet – part twoHow accountability will make or break your businessHow to remove heavy emotional barriers and move forward