Trusted Authority - The Podcast
157 episodes - English - Latest episode: 14 days ago -Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
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Episodes
54. If You Want People To Trust You, Do This
July 03, 2022 11:17 - 12 minutes - 23 MBIf you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Good news? You can change that if you want people to trust you - there’s one thing you need to focus on. Curious what it is? Then this episode is for you! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few w...
53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]
June 26, 2022 11:00 - 31 minutes - 58.2 MBDisrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups & downs that have come from the change. It is a...
52. The Path From Expert To Authority
June 19, 2022 11:00 - 17 minutes - 32.9 MB"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that’s what’s been on your mind, then you’ve come to the right place because today’s episode will shed some light on what it takes to become the Go-To in your field and I’ll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to - Why be(come) a Trusted Authorit...
51. How To Speak With More Authority [Interview with Lisa Evans]
June 12, 2022 11:00 - 32 minutes - 60.8 MBWhen you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find o...
50. Why Be(come) A Trusted Authority
June 05, 2022 23:00 - 16 minutes - 30.8 MBThe Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast! Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resource...
49. Courageous Conversations [Interview with Kate Crawshaw]
May 29, 2022 11:09 - 45 minutes - 83.9 MBHaving a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the pre...
48. 7 Highly Impactful Activities Of Personal Brand Builders
May 22, 2022 11:33 - 18 minutes - 34.3 MBWhat do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immers...
47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]
May 17, 2022 05:09 - 47 minutes - 87 MBHave you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's ...
46. The Investment In And ROI Of Your Personal Brand Part 2/2
May 08, 2022 11:00 - 15 minutes - 28 MBYour Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it’s one of the (if not THE) best investment you’ll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn’t get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators. __________...
45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]
May 02, 2022 11:00 - 29 minutes - 54.3 MBMost of use it everyday - it’s the tool that connects us with others, our ‘voice’. And yet - it isn’t something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people’s voices heard, impactful and influential - is today’s guest to talk all things: what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic how to prepare for a...
44. The Investment In And ROI Of Your Personal Brand Part 1/2
April 24, 2022 16:00 - 42 minutes - 79.6 MBDoors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you’ve been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? ‘Cause spoiler alert: you already have a personal brand, it’s just a matter of a) what it is that you’re currently known for (and if that ali...
43. Trusted Authority Student Spotlights
April 20, 2022 11:20 - 36 minutes - 68.1 MBWhether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for...
42. Build And Monetise Your Authority [Part 3/3]
April 18, 2022 16:00 - 12 minutes - 22.8 MBWhether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet ...
41. Build And Monetise Your Authority [Part 2/3]
April 13, 2022 16:00 - 31 minutes - 59.1 MBWhether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your sweet ...
40. Build And Monetise Your Authority [Part 1/3]
April 10, 2022 16:00 - 25 minutes - 48.8 MBWhether you’re in a corporate role, you’re running your own business but are kind of stuck with trading time for money and or you want to build a portfolio career with multiple incomes from multiple engagements – this little mini-training series is for you as I walk you through exactly how you can build and monetise your authority. Over the next 3 parts, I cover: Part 1: What monetising expertise actually means and what kind of expertise can be monetised. We will also discuss how to find your...
39. Exactly What To Say: StorySelling, Your Secret To Increase Your Influence [Interview with Charles Hsuan]
April 03, 2022 12:14 - 46 minutes - 86.5 MBYou’ve landed the defining meeting, you’ve got an incredible opportunity to pitch or you’ve been invited to this critical interview and then there it is: the rejection, the objection to your proposal or a statement that throws you. How do you handle those high stakes conversation? What to say when you get a no and What does sales best case practise look like in 2022 and beyond? These and many more questions are what we discuss in today’s episode where we are joined by About Charles Hsuan C...
38 B: The Tried & Tested Content System To Build Your Authority (Part 2/2)
March 29, 2022 16:00 - 37 minutes - 70.8 MBIn this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can steal, after I share some of the trends and latest features on LinkedIn (+ how to maximise them). Part 1: The Role Content Plays When Building Your Authority Status, Types Of Content That Converts, Trends, News + Latest Features on LinkedIn - Part 2: 3x3 Preparation + Publishing Framework, 3-Steps Content creation method Join me in m...
38 A: The Tried & Tested Content System To Build Your Authority Part 1/2
March 27, 2022 16:00 - 41 minutes - 76.8 MBIn this knowledge economy we live in, the only way you can demonstrate your authority and get recognised for your message (problem you solve) is through creating content, especially on LinkedIn. However, the biggest struggle most of my clients face is not knowing what to post and even if, how to create content that doesn't take hours. In this 2-part training that I recently ran for a private mastermind, I give you a behind the scenes look into my tries & tested content strategy that you can s...
37. Data Storytelling: Translate Boring Stats Into Compelling Stories [Interview with Kate Norris]
March 20, 2022 17:08 - 38 minutes - 71.8 MBWhat does data storytelling and PB have in common you may wonder? Well- short answer: A LOT. And in this interview you’ll learn how you can create visibility for yourself using data the right way, how to leverage data to start and join conversations that you otherwise wouldn’t have been part of and how it might fast-track your career journey to a leadership role. We are joined by who I’ve known for years and call a dear friend. Her insights on all this data visualisation and data storyte...
36. What It Really Takes To Stand Out As Introvert In An Extraverted World
March 13, 2022 12:00 - 25 minutes - 47.2 MBEspecially introverts enjoy being on their own and blending in. However, they also run the risk when being out of sight being out of mind. Here are 12 tips how you can stand out as introvert in this extraverted world. ________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things ...
35. Visual Communications Hacks For A Stand Out Brand
March 06, 2022 17:22 - 32 minutes - 60.3 MBWe live in a busy and noisy world with shorter attentions spans and more competition than ever before. The only way to void blending in the sea of sameness is through working on being cut-through with your communication. So how do you do it? There are 3 main ingredients that are required to get your message across, no matter if that’s in a meeting, in an email, through a social media post, in a conversation or through an actual presentation are: Clarity Brevity Empathy Today we’re joi...
34. The ONE Communications Skill That Sets Apart Experts From Authorities
February 27, 2022 12:00 - 23 minutes - 43.1 MBWhether you want to level up your comms skills because you realise that your message doesn’t cut through, online and/or offline or you want to increase your influence and with that, impact you can make on your team, department, organisation or industry, no matter your title, then this episode is for you as I share with you the one trait that sets apart technical experts from trusted authorities in their communication. ___________ Want to build and monetise your Personal Brand, become the Trus...
33. Job Market Trends, Skills In Demand & how to Prepare For The Future of Work [Interview with Mitch Evans, Seek]
February 20, 2022 12:00 - 43 minutes - 80.7 MBIn this epiosde, we’re looking at some job market insights and employment trends as the one thing we can all agree on is that we’re not going backwards anymore, the ‘old normal’ is a thing of the past and we have entered the next world of work. To shed some light on gut feelings and personal opinions, we are joined by who is national enterprise lead & old state lead at SEEK. Mitch shares some data from their latest research looking at the candidate sentiment, he also talks about the great re...
32. How To Find Out What You Want To Be Known For
February 13, 2022 17:00 - 16 minutes - 31.4 MBAt some stage, you'll experience the (very common) challenge to decide what you want to be known for. It might be because of a major life change, an experience that gave you a new perspective, a shift of interests or simply growing out of your tried and tested environment. The questions that come up with that are: How to decide what you want to be known for? What if you make the 'wrong' decision? And how can you find out whether you're on the right track? This is the topics for this episode...
31. Leadership In 2022 & Beyond - The No BS Way
February 06, 2022 17:00 - 40 minutes - 74.5 MBAs we enter the next world of work, with more complexity and ambiguity, exceptional leadership is key. However, that’s easier said than done especially when you’re in the trenches. Good news is that there is a blueprint how you can become a better leader and today’s guest shares with us a no bullshit roadmap to success: also known as Marty Moore is a leadership performance expert, author, and podcaster. His book, No Bullsh!t Leadership, is a Wall Street Journal bestseller, and his podcast o...
30. 9 Personal Brand Trends To Keep An Eye Out In 2022
January 30, 2022 17:00 - 23 minutes - 44.2 MBPersonal Brands are built on truth, not on trends. However, the way how you go about it. leveraging different tactics, tools and and tricks change over time thanks to technology and the way we act and interact. In today's episode, you'll learn 9 trends to pay attention to in 2022 if building and monetising your Personal Brand is a priority for you this year. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here a...
29. Engage And Build Trust: Command The Room (+ Zoom)
January 23, 2022 17:00 - 1 hour - 111 MBWhether you want to move up in your career, increase your influence – also without the title or motivate others, it comes down to impactful communication. Today we’re joined by a Global Speaker Coach, TEDx Coach / Storytelling for Sales / Worldwide Events MC / Virtual Speaking Specialist – Some of the highlights we cover are: What cut through communication is (he mentions 2 particular traits to focus in) How to gain and keep attention from listeners, online and offline The power of story...
28. Steal These 5 Hacks To Make Big Things Happen In 2022
January 16, 2022 17:00 - 13 minutes - 25.2 MBDo you know the enemy of great? No, it’s not miserable. It’s safe. True story; we prefer safety over happiness which is why so many people stay stuck where they are: staying in the role that pays ok and that’s ‘not too bad’, sticking out a relationship that should have been ended years ago or spending time with people they have outgrown long-time ago but putting yourself out there, experiencing new situations, trialling new things is daunting. What if it doesn’t work? What if I get negative c...
27. What It Takes To Build An Irresistible Personal Brand in 2022: Trends, Tips & Tactics
January 09, 2022 17:00 - 47 minutes - 87.3 MBWhether you’re still on holidays or you’re already back into swings - today’s episode will give you an extra bit of inspiration, motivation and gentle kick in your backside if you’re serious about building and monetising your Personal Brand in 2022. We are joined by someone who I’ve been following and learning from for quite some time, someone who sets trends before they are a thing and someone who consistently raises the bar when it comes to content, community building and commercialising ...
26. Your Trusted Authority Roadmap + Timeline
January 02, 2022 17:00 - 24 minutes - 45.9 MBFinal chance to enrol to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off at the end of January 2022 and enrolment closes 12th Jan. More details over at: ----------------- Everyone knows the importance of doing the right things to get the results you want. And yes, there is a LOT that goes into becoming the Trusted Authority in your industry. However, as much as doing t...
25. Behind The Scenes | Recap of 2021
December 26, 2021 17:00 - 36 minutes - 67.8 MBYou can only connect the dots looking backwards... this is exactly what I do in this episode and share my behind-the-scenes month by month. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Join our monthly to address any challenges or ask any burning questions on all things branding, marketing, content and career. 2.) Download the free Guide to learn ...
24. 3 Shifts To Make In 2022 To Future-Proof Your Career
December 19, 2021 17:00 - 13 minutes - 26.1 MBDoors are open to the program 🎉, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Final Day to join: 20/12/2021. More details Trusted Authority: My book is out! Grab your copy on ! _______________ The world of work is changing rapidly which means that the way how we approach career development and progression needs to adopt also. In this episode, I share with you th...
23. How To Reinvent Your Career and Business and Thrive In Chaos
December 12, 2021 17:00 - 50 minutes - 93.1 MBDoors are open to the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! Join before Dec 14 2021 and get access to a bonus content creation workshop (on the 14th Dec). More details ------------ Today we are joined by someone who’s made it her mission to help companies and their leaders to not survive the chaos but thrive during chaos (and all the changes it’s...
22. Trusted Authority Formula - Part 3/3
December 08, 2021 17:00 - 10 minutes - 19 MBREADY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old w...
21. Trusted Authority Formula - Part 2/3
December 07, 2021 17:00 - 11 minutes - 21.2 MBREADY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field (and also share why the old w...
20. Trusted Authority Formula - Part 1/3
December 06, 2021 17:00 - 18 minutes - 33.3 MBREADY TO BECOME A TRUSTED AUTHORITY IN YOUR FIELD? DOORS ARE OPEN🎉 CHECK OUT THE DETAILS : http://trusted-authority.co Want to learn how to become the Go-To in your field? Not by title but through trust? If so, you've come to the right place because over the next 3 episodes, I share with you the Trusted Authority formula. PART 1: CAPABILITY PART 2: CREDIBILITY PART 3: VISIBILITY In this 3-part mini-training, I break down step-by-step what you need to do to become the Go-To in your field...
19. How To Build An Influential Network And Own Your Success
November 28, 2021 17:00 - 42 minutes - 77.9 MBFREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register Want to learn more about becoming a in your field yourself? Join the waitlist for the program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in January 2022! ------ Click for the full show notes One of the aspects of becoming a Trusted Authority is social proof, meaning: who ...
18. Trusted Influencer Strategy
November 21, 2021 17:00 - 41 minutes - 77 MBFREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register ------ If you want to achieve anything, you need to be able to influence, also without the title. That requires trust which comes from clarity in your message, consistency in your presence and performance and continuous engagement with your audience. Want to learn more about becoming a in your field yourself? Join the waitlist for the program, a 12-weeks intense cohort where you will lea...
17. Go From Technical Expert In Your Company To Trusted Authority In Your Industry
November 14, 2021 05:26 - 28 minutes - 52.3 MBFREE MASTERCLASS: The Trusted Authority Formula: proven strategies to level up your authority. Register ----- Truth told: in the digital-first world we live in with access to global talent pools, degrees and years of experience have become a commodity. The only way to stand out is by being known as the Trusted Authority - meaning: the Go-To in your field by choice, not by title. This episode is a recording from a recent Deloitte TechTalk where I share with you: The difference between expe...
16. The Science Behind Navigating Life’s Toughest Transitions
November 07, 2021 06:14 - 56 minutes - 105 MB🎉 THANK YOU! Chances are that you have gone through more changes and transitions in the last 12 months than in most other years before. Covid has forced most of us to rethink the way we work, communicate and live. And to be honest: I think this is only the beginning and we haven’t seen the full extend of the permanent changes yet and what they means related to the future of work The one thing that’s for sure is this: the only constant is change and being able to navigate through those...
15. How To Package Your Intellectual Property, Monetise Your Personal Brand And Be Fully Booked
November 01, 2021 01:41 - 37 minutes - 69 MBYour Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by 🎉 THANK YOU!! If you have ever considered to monetise your Personal Brand but not sure if it would work for you, where to start and how to grow it into a commercial full-time opportunity, this blog is for you. Leanne Hughes shares how you can get booked out in 90 days, starting from scratch. is an international facilitator, trusted advisor and speaker who loves creating unpredictable workshop expe...
14. Stand Out, Be Known And Create Your Cumulative Advantage
October 24, 2021 16:00 - 54 minutes - 101 MBWhat to do when great isn't good enough anymore? When despite all efforts, the odds are against you? How can you still stand out, make an impact and create movement? This and much more is what we discuss with our guest, Mark Schaefer. In this interview we cover: how to spot trends early that are worth pursuing the role influence plays: in marketing, business and social media why authenticity is overrated following your passion isn't the (only) answer to becoming known what makes content BA...
13. Create Future Today: Reading Trends, Leading Innovations & Leveraging Moments Of Chance
October 17, 2021 04:01 - 39 minutes - 73.1 MBEveryone is talking about the importance of innovation, reinvention and challenging business models that aren't agile to change. However, hardly anyone talks about the 'how to' actually do it. Our guest, takes us behind the curtains to discuss the ‘how to’ behind the what and why. In this interview, Dr Michael Thiemann discussed with Petra Zink: why innovation isn't just for geeks and researchers how to stay on top of trends, the right way tried and tested ways to turn an idea into succ...
12. From Distinct To Iconic: What It Takes To Not Only Stand Out But Attain, Sustain And Regain The Ultimate Level of Distinction
October 10, 2021 16:00 - 38 minutes - 71.2 MBYour Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by 🎉 THANK YOU!! In this noisy and more competitive world of work we live in, standing out seems to get harder and harder. However, in this episode, we are challenging this mindset as we are joined by Scott McKain who has developed a framework to not only become distinct but to become iconic - the ultimate level of distinction. is a globally recognized authority on how organizations and professio...
11. Working ON vs Working IN Your Career
October 03, 2021 16:00 - 29 minutes - 55.1 MBYou've worked hard to get where you are now: got the degrees, gained experience, earned your stripes. And no matter how more more projects you put your hand up for, how many more responsibilities you take on, how many more difficult cases and clients you manage, it seems your career doesn't progress anymore. There is a reason for it: The missing link is exposure to the right people which comes from being strategic and working ON your career, not just IN your career. In this conversation, Pe...
10. The Future Leader
September 26, 2021 01:18 - 35 minutes - 65.2 MBHow do you lead in a more complex, connected and rapidly changing world of work? Short answer: through Trust. Long answer: through rethinking what career success looks like, questioning through what type of leadership role you can make the biggest impact and by challenging the skills needed for the hybrid world of work we enter. This is a keynote a gave at the , sponsored by Deloitte. Connect with Petra Zink on Download your FREE guide : From Expert to Trusted Authority
09. Land Your First And Next Board Role
September 19, 2021 23:41 - 48 minutes - 88.8 MBToday’s topic is a topic that’s been requested a lot. It’s also one of the most common reasons why my 1:1 coaching clients work with me: they are ready to take their career to the next level and are eager to join a board of directors. They have the experience and the credibility and are ready to make a bigger impact to work on a more strategic level And whilst they have everything needed on paper, they still miss out on those opportunities. This is where we usually meet because they realise ...
08. Beyond Strategy - What To Do When The Best Strategy Doesn't Get You Results
September 12, 2021 16:00 - 14 minutes - 26.6 MBContent, social media captions, packaging and monetising your IP, landing speaking engagements … they are all parts of your Personal Brand strategy and no doubt- they are all very crucial to success But what happens when you have all the bells and whistles, and you still don’t see results? You’re doing all the ‘right things’ and still- you feel you’re treading water? Whilst I’m a strategist at heart and love all things step by step – for myself and also what I give my clients, simply hav...
07. Write Your Own Script: Leverage The Power Of Storytelling For Pivots & Pitches
September 05, 2021 04:27 - 47 minutes - 88 MBWhether you want to step up in your current profession, transition to another career or are juggling multiple projects at the same time, you probably struggle with a common problem: Telling your backstory - not just any story. But a story that does the heavy lifting for you, that connects the dots to help your decision maker understand why you are the best fit for the opportunity, also when you don’t have the traditional background for it. Truth told - we all have to pitch ourselves more fr...
06. A Masterclass on Storytelling
August 29, 2021 16:00 - 11 minutes - 22.1 MBThe word ‘storytelling’ is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- it’s one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Don’t think you have a story? Or you have a story but it’s not very interesting? If any of those statements sound familiar, then you’ve come to the right place because in today’s episo...