Trusted Authority - The Podcast
157 episodes - English - Latest episode: 14 days ago -Welcome to the Trusted Authority!
The show all about becoming known, respected and of course trusted for your area of expertise, beyond your credentials and titles. I’m your host Petra Zink, and I’m on a mission to make the smartest voices heard and recognised, not the loudest.
Every week, you learn strategies, tactics and best practises on how to go from technical expert (and best kept secret) to become the trusted authority in your industry.
And that’s a wrap, thank you so much for listening! If you want more, check out my free resources to get your Trusted Authority journey started!
Hop over to impaccct.com/freebies and enjoy the gifts!
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Episodes
104. [Live Keynote] - Build Your Authority Brand Beyond Your Title
July 03, 2023 11:20 - 41 minutes - 78.4 MBHow to increase your influence, establish your authority and impact outcomes, also when you don’t have the official title to do so? This was the main focus for a virtual keynote I gave recently for the in May as some of the biggest challenges for change, project or program managers is to be recognised for their contribution and relevance. And truth told - this is a challenge most of my clients face which is why I wanted to share the recording also with you. Now it’s a special episode and the...
103. Essential Marketing Assets, Systems, and Processes to Boost Your Authority Brand Through Public Speaking [LinkedIn Live]
June 26, 2023 11:20 - 39 minutes - 73.1 MBWhether you’re already a seasoned speaker, may it be paid or unpaid and want to take it up a notch to get bigger engagements or more of a regular event or you want to explore the world of professional public speaking further, this episode is a special treat for you as we’re covering the marketing assets, systems and processes you need to leverage public speaking to build and boost your personal brand. It’s a LinkedIn Like session that Veronica Llorca-Smith and I did a few weeks ago. If you h...
102. The Recession-Proof Executive: 3 Case Studies For Executive Coaching
June 18, 2023 11:20 - 25 minutes - 48.4 MBThe Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements – truth told: there is a lot of uncertainty going on in the market and no matter which profession, industry or even level of seniority you are in – now is the time to get active, and take control over your career and future. As much as the current climate presents unique challenges, it also means there are unique opportunities if we embra...
101. Impact Beyond Words: Grow Your Influence & Authority Through Deep Listening [Interview with Oscar Trimboli]
June 12, 2023 11:20 - 48 minutes - 90.5 MBWhilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been said / how to listen to understand rather than just to respond. Interesting facts: We spend 55% of our day listening, yet only 2% of people know how to listen. We speak at 125 words or minute, we think at 900 words per minute and there’s an 11% chance that what we say is what we mean. Deep listening helps you to listen to the other 775 words that are unspoken. ...
100. Coaching, Mentoring, Masterminds? What's Best For Your Next Step?
June 05, 2023 11:20 - 30 minutes - 56.5 MBMaybe you’ve already considered working with a coach because you’ve heard others raving about it, or you have already worked with a coach and wonder which type of coaching is best for your next step in your career. Wherever you are in your journey, this episode is for you, as I give you the lay of the land when it comes to coaching. Yes, there are a lot of cowboys in the industry, and not all types of coaching will get you the results you want. I will also discuss what the different coaching ...
99. Coaches Corner: Reflection on Q1, Lessons Learned, Changes In The Market And Where To Focus On In Q2
May 29, 2023 11:20 - 33 minutes - 61.9 MBHave you ever wanted to be a fly on the wall and listen in to what coaches talk about when they get together? Well, today is your lucky day! Because the coaches corner is back! The idea of getting together 3 coaches - who also happen to be very close friends beyond work - came to life early January as the regular catch ups we had over the last nearly 2 years with the 2 incredible ladies, Dr Maike Neuhaus and Leanne Hughes always sparks new ideas, energy and insights for me. Unlucky ...
98. Investment In Your Personal and Professional Growth - The Why, When and In What Behind Making Investments
May 21, 2023 11:20 - 24 minutes - 45.3 MBThe only constant we have in this more complex world of work we live in is change so staying ahead of the curve, learning and growing your mind-, skill-, and tool set is a non-negotiable. However, especially most recently with so much conversation going on around AI and how technology can already replace certain skill sets, professions and disrupts industries, the question is: where, when and in what should you invest in to maximise your output? This is what this episode is all about as I di...
97. The Future Of Education: What Is The New Learning Economy? [Interview with Dr. Michael Rosemann]
May 15, 2023 11:20 - 34 minutes - 64 MBHave you ever heard the term 'educational wellness'? If not - you should because it is the answer to the question what it takes to stay relevant and ahead in this fast-paced and constantly changing world of work. joins me for this week's Trusted Authority - The Podcast interview to discuss the future of education, more specifically the future of higher education, to prepare us for the next world of work where we face more changes, complexity and competitiveness. Let's just say: the ins...
96. [From Expert To Authority] - Master These 5 Skills To Establish Yourself As The Trusted Authority
May 08, 2023 23:20 - 42 minutes - 80 MBThe higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the role. Building and having relevant capability is the cost of entry but the more influence and responsibilities you have, the more it is about looking and working 2, 3, 5 steps because as a Trusted Authority, your job is to stay up to date with the latest trends and topics for your area of expertise so you can be the translator of what they mean for your decision maker. Committing t...
95. How AI Impacts The Future Of Work, Careers & Businesses [Interview with Ronsley Vaz]
May 01, 2023 10:35 - 36 minutes - 67.8 MBIf you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work and that impacts businesses, careers and leadership. The question is - where is AI at right now, what changes have we seen already in this short window since it has been made available to the wider public and of course: how to best leverage it to future-proof yourself? This - and a lot more - is exectlay what we discuss in this interview where we are joined by someone who’...
94. 10 Ways To Master And Translate A Difficult Topic Quickly
April 16, 2023 11:20 - 26 minutes - 50.9 MBBeing a Trusted Authority means being able to translate complex and technical information into language that is easy to understand and compelling to your decision makers and requires a deep understanding of a particular subject matter. However, since we live in a world where new tech, ideas and tools pop up every 2 seconds, it also comes down to being able to understand them and being able to connect the dots and communicate what those trends and innovations. The question is – how do you do i...
93. 3 Secrets of Highly Confident, Cut Thorough and Captivating Speakers [Steal Professional Speaker's Secrets]
April 09, 2023 21:18 - 25 minutes - 47.1 MBWhile we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a different level of speaking. There is a good reason why keynote speakers have a higher rate than trainers or facilitators who educate on a certain framework or teach a specific methodology. Keynotes and pitches are designed to change minds, to inspire to take actions and to leave the long-lasting impression that triggers referrals, testimonials and of course, the required ...
92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential
April 02, 2023 12:20 - 30 minutes - 56.9 MBWhether you’re an executive but have the feeling you’re not making the impact you have the potential to make or you’re an individual contributor who struggles to get buy in for ideas and recommendations or you’re an up and coming leader (of people, projects, change or thoughts), this episode is for you as we discuss some of the most common mistakes people make but also practical ways how you can improve how people perceive you so you can establish yourself as the leader, the Trusted Authority...
91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]
March 26, 2023 12:20 - 34 minutes - 63.7 MBThe world may have become more competitive and complex with more technology being part of our daily lives, it doesn’t mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the importance of collaborations and partnerships built on genuine relationships. This is exactly wh...
90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You’re Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor]
March 19, 2023 12:00 - 21 minutes - 39.2 MBIf you haven’t lived under a rock, you’d have either already played with ChatGPT or at least heard of it. So naturally, people are worried about what it means to their role, their profession, and their industry. Will it change things? 100%. Will it replace humans? No. However, humans who are able to leverage tech and can operate new tools like ChatGPT however, will replace those who resist the change. So if you want to get on the forefront of it and not only future-proof your career but step...
89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License]
March 12, 2023 12:20 - 28 minutes - 52.8 MBScaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy in place but a structured way to implement, leverage and monitor it whilst taking the 4 main aspects that make or break your success into consideration. They are: product-market fit (and that also goes for your IP if you want to monetise your expertise) people processes and of course, tech If you want to fast-track the growth of your corporate career, the corporate you’re workin...
88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023]
March 05, 2023 12:20 - 24 minutes - 45.4 MBIf you want to go fast, go alone. If you want to go far, go together. It's an oldie but goodie and has never been more relevant than today. If you can't be seen, you can't be considered, so building and fostering a highly influential network is key for you to get ahead in your career. The question is - How do you actually do it, build an ecosystem that can support you in achieving your goals [especially when you're busy, want to break into a new circle of influence or level up the connections...
87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith]
February 26, 2023 12:20 - 38 minutes - 71.8 MBDifferent times require a different way to create results and this is where innovation comes in. Now the definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution. This is in the end exactly what the Trusted Authority framework is all about - and If you’ve listened to the the show for a little while, you know how much I’m banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your b...
86. How To 10x Your Authority
February 19, 2023 12:20 - 19 minutes - 36.1 MBWhether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be bigger and better than the one before, this episode is for you! Because it's one thing to want it but it's another thing to know what you need to know and do to make that happen! This is exactly what this episode is all about as I’m going to share 3x aspecs that you need to consider if you're serious about 10x-ing your results when it comes to building and boosting your author...
85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer]
February 13, 2023 04:05 - 37 minutes - 69.2 MBIf there’s one thing I love more than talking about trends then it’s talking about trends before they’re mainstream and an actual trend. And I couldn’t think of a better person to do it with than with the one and only Mark Schaefer who’s a return guest after he was a stand out, delivering the goods in our first interview where w got to know him and his approach this spotting trends and then riding the wave of its development. Now, he’s spotted the next big thing, in fact he says it’s the last...
84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite
February 05, 2023 12:20 - 17 minutes - 33.5 MBYou’d think that having the degrees, the years of experience, the expertise in your area would mean you’ve MADE it, right? I mean, all of your professional goals have come true, and you've gotten so far! Only… to realise that you're either not recognised for it, you're bored with what you do, or you don't even quite know what you actually want to contribute. In fact, getting the first few big runs on the board, from degrees to promotions to big projects seem daunting first but in hindsight,...
83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff]
January 29, 2023 12:20 - 39 minutes - 72.3 MBWork, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which means that in order to stay relevant and competitive in the market, we need to adjust to this new and next world. The rise of remote work, with that, global teams with diverse backgrounds, a wider adoption and sophistication of automation and AI tools, seeing mass lay offs whilst facing the war for talent and the great resignation at the same time, dealing with supp...
82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field
January 22, 2023 12:20 - 35 minutes - 66.9 MBWe live in a noisy world where we have more choice and with that, more competition than ever before. That applies whether you’re an employee and want to be not only considered but chosen for the promotion, managing the high stakes clients or the big budgets or you’re an entrepreneur who’s pitching for work. The question is - how do people make the decision who to engage for a project, who to hire or to trust with this main client/ major project? They go to the person they see as the trusted a...
81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus]
January 15, 2023 12:20 - 43 minutes - 80 MBHave you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons learned, their challenges they face and support their clients with and the skill-, mind-, and tool set they focus on developing to prepare for what's next? if so, you're in for a treat as this episode let's you do exactly that! We're joined by an Australian businesswoman, entrepreneur, and high-performance business consultant and , a psychologist, coach and a self-leadership fanatic. Topics w...
80. 5 Predictions To Consider When Building Your Authority
January 01, 2023 12:22 - 20 minutes - 39.1 MB‘Do so because I told you so’ doesn’t really fly anymore [and arguably - hasn’t for a long time now]. However, if you want to get anything done and want to get the buy-in and/or the support for an initiative you need people to trust you and see you as an authority. Question is - how do you do this especially when you don’t have (and maybe never want to have) the official title? This is what we discuss in this episode. Resources mentioned in the episode: ___________ Want to become the Tru...
79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]
December 25, 2022 12:20 - 30 minutes - 57.5 MBAs we’re moving into the new year, it’s important for us to understand what’s ahead and what’s required when it comes to talent and leadership expectations. With the challenges over the past couple of years, the game certainly has changed and truth told - we’re not going backwards anymore. We truely have entered the next wave and world of work so the question is - how to best prepare and stay ahead of the curve? This is what this week’s episode is all about as we’re joined by a returning gues...
78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter
December 18, 2022 12:20 - 13 minutes - 26 MBWhether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how to get a headstart for the new year to come - this episode is for you as I share with you some activities you can do to make the most of this usually more quiet time: Clean up your online profiles Learn new skills Batch create content Workspace clean up + update So if you’re ready to start this new year with a bang and feel ready to roll when the clock ticks over, then let’s g...
77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]
December 11, 2022 12:20 - 27 minutes - 50.8 MBIf 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging and a stretch for you, then this podcast episode is for you as we’re joined by the man who keeps me calm in chaos (as well as himself), who deals with high risk and high stakes situations daily as he’s been in the army for 21 years this year and who has been diagnosed with cancer, not once, twice but 3 times. We’re joined by my life partner who’s become a WO 2 in the Australian Army at the a...
76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]
December 04, 2022 12:20 - 26 minutes - 49.5 MBAs the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going on, it’s you who can create some certainty in your life. So, if that sounds exactly what you’re looking for, then this episode is for you as I share with you not only my process but also some of the tools and systems that I’ve implemented so you can jump straight into what works! Sounds like a plan? Then let’s go! Resources mentioned in the episode: ___________ Want to become the T...
75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]
November 26, 2022 12:20 - 30 minutes - 56.4 MB'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly what comes to mind when I think of this week's guest, who's not only built an executive career in and around partnerships but now also established his own consultancy. In this interview, Bryan lays out the steps he took to make the jump, how he determined the right time and also what he'd do differently if he had to do it all over again. He also gives a mini-masterclass on how to build partnership eco sy...
74. 4 Authority Building Systems You Need
November 20, 2022 12:20 - 23 minutes - 45 MBWant to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the backbone of making anything sustainable and effective, without you having to be involved all the time. It’s one thing to want to build a presence, profile and authority status. It’s another thing to *actually* do it. This is where systems come in as they do the heavy lifting for you after you set them up once and then only maintain them. In this podcast episode, I’m going to share t...
73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]
November 13, 2022 11:20 - 41 minutes - 76.8 MBIn professions and industries where certainty is low because it’s either so new or so volatile and results are not guaranteed, it all comes down to who you trust the most. Crypto, blockchain and the entire Web 3.0 world has been a big talking point, not just from a positive perspective. So the question is: how do you navigate through a world where people put up their guard and how do you change the perception about this still very abstract world? This and much more is what we cover in thi...
72. 5 Ways To Create Content To Build Your Authority & Thought Leadership
November 06, 2022 11:20 - 16 minutes - 30.7 MBThought leadership isn’t a type of content—it’s an approach to content. I said it before and I’ll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you! This is where a solid strategy comes in that not only takes the guesswork out of content...
71. Content Marketing Made Easy [Interview with Mariah MacInnes]
October 30, 2022 11:20 - 42 minutes - 78.6 MBOne of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don’t have the same technical expertise and background than they have. Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction ...
70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]
October 23, 2022 20:27 - 18 minutes - 34.8 MBPersonal Branding isn’t the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember...
69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD]
October 16, 2022 11:20 - 30 minutes - 56.5 MBDoors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ___________ Getting your first or next degree often seems to be the answer for how to get started or progress in your career quicker. But what happens when you got the degree, put in the work...
68. Build Your Authority Brand [Beyond Your Title]
October 05, 2022 22:07 - 16 minutes - 30.5 MB*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you n...
67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]
October 02, 2022 11:20 - 35 minutes - 65.3 MBDoors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ________ You can be the best at what you do but if you’re not able to communicate it to your decision maker in a way that resonates with them, you’re not getting far. Words are powerful and w...
66. The Business Case For Personal Branding [For Corporates]
September 25, 2022 11:20 - 16 minutes - 31.9 MBDoors are open to the program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details _________ Maybe building your Personal Brand is on your priority list and you’re not sure how to get support from your company or maybe you’re on the other side and get the enquiry to suppo...
65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]
September 18, 2022 11:41 - 38 minutes - 71.8 MBIf you can’t be seen, you can’t be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week’s episode, I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you’re in your expert to trusted authority journey. Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibili...
64. Strategic Visibility - 19 Ways To Boost Your Reach
September 11, 2022 11:18 - 20 minutes - 38.3 MBHave you ever heard of Harvey Coleman’s model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldn’t be further away from the truth. His research showed that only 10% of your success is attributed to your performance, meaning how good you’re at what you’re doing. 30% comes down to the image you have aka the perception oth...
63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]
September 04, 2022 11:33 - 36 minutes - 67 MBMaybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show? If any of that sounds familiar, then you’ll love this episode because we’re joined by someone who tapped into the ‘on-the-go' credibility approach which I explained in is the founder and MD ...
62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title
August 29, 2022 05:17 - 21 minutes - 41.1 MBWhen you hear the word credibility … What comes to mind? Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in today’s knowledge economy which I argue is becoming more and more a relationship economy, there’s more to it than just that to cut through the noise in a very competitive market. The new currency is reputational capital built on ...
61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury]
August 21, 2022 11:35 - 35 minutes - 66.6 MBNo matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business. This week's guest has been innovating and setting new standards when it comes to commercialising up and coming trends as services before they were mainstream and accepted: Llew Jury Llew is a leading Australian serial startup entrepreneur and investor that has foundered and exited to ASX enti...
60. Redefine Your Career Narrative [AMA Session]
August 13, 2022 20:26 - 26 minutes - 48.2 MBTables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith is taking the seat of the interviewer this week and asks some candid questions on all things career reinvention, establishing yourself in a different country, overcoming those unique challenges that come from starting over and everything in between. Some of the topics we discuss: 1) Getting back to the workforce after a break: Having been out of the workforce for a few m...
59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]
August 07, 2022 11:35 - 49 minutes - 91.9 MBVideo - a hot topic and the next best thing after meeting someone in person. It’s no surprise that video has taken off over the last few years and doesn’t go anywhere anymore. This week’s guest is no other than Julian Mather who has hands down, one of the most fascinating career path to date. From starting as a sniper, to then becoming a globe-trotting camera man for ABTV, National Geographics and BBC to becoming a professional magician and teaching others the business of becoming a profess...
58. DIY Personal Brand Strategy - 22 Questions T Work Through
July 31, 2022 22:02 - 18 minutes - 34.5 MBAs the saying goes … if you want better answers, you need to ask better questions. This is exactly what the role of a coach is all about: getting their clients to think differently by asking questions that they may not have asked themselves and/or that are uncomfortable. No matter if you’re starting building your Personal Brand or want to rebrand - this episode is for you to get you started with building your DIY strategy. ___________ Want to become the Trusted Authority in your field by buil...
57. Zig When Others Zag [Interview with Malcolm Auld]
July 24, 2022 11:10 - 41 minutes - 75.8 MBThere is a misconception about the fact that in order to be a Trusted Authority in your space you have to come up with a completely new solution the world hasn’t seen, or patent a product that’s brand new or have a unique insight into a topic that has never been discussed before. And none of that is the case and today’s guest is living proof for it. To become a Trusted Authority you need to have a relevant insight into a topic that is backed by data and stories and you need to be able to tran...
56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition]
July 17, 2022 11:23 - 26 minutes - 49.3 MB“How do I know when I have enough expertise to start building my personal brand around it or commercialise my expertise?” This is a question I get asked a lot. No matter if you’re a corporate professional, entrepreneur, career pivoter, educator … doesn't matter - this topic applies to everyone as I know that impostor syndrome is real. I’ve experienced that in every single transition I made. From changing careers and industries completely to doing the same but on a bigger level like speak...
55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]
July 10, 2022 11:00 - 42 minutes - 78.1 MBIf you want to learn what it takes to build (personal and business) brands, that can leave a legacy and live beyond you - this episode is for you! We are joined by Phil Di Bella, who I'd call a serial entrepreneur, futuristic leader and remarkable builder of brands, businesses and people. It’s a juicy conversation and one to bookmark because Phil is a very open book and shares very generously a ton of practical and very actionable insights. In this interview, we covered: what it takes to...