67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details ________ You can be the best at what you do but if you’re not able to communicate it to your decision maker in a way that resonates with them, you’re not getting far. Words are powerful and written communication is one of the most important soft skills that make or break career progression and business success. It starts with words for your resume or website, followed by emails, social media captions, proposals, presentations, negotiations … Being able to communicate clearly and succinctly doesn’t only show leadership skills but also thought leadership that can take you to new levels. But where do you start when you have a blurry idea what to say but then struggle with turning it into a compelling pitch? How do you ensure that your proposal hits a nerve and doesn’t get lost in the mix? And how do you recover when things go pear-shaped? These are many more questions are what we discuss in this episode where we’re joined by someone who connects the world of human psychology and words to teach copywriting skills that convert. Anita Siek is a lawyer turned brand and copy strategist and creator of , a human-centred copywriting school and resource hub dedicated to teaching brands that don’t do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words.  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at