84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite

You’d think that having the degrees, the years of experience, the expertise in your area would mean you’ve MADE it, right? I mean, all of your professional goals have come true, and you've gotten so far! Only… to realise that you're either not recognised for it, you're bored with what you do, or you don't even quite know what you actually want to contribute.   In fact, getting the first few big runs on the board, from degrees to promotions to big projects seem daunting first but in hindsight, it's a walk in the park for what's next - and that's the transition from being the technical expert and executer to becoming the trusted authority, the executive in your field who's known, recognised and of course trusted for their thought leadership on the topic, not just their ability to do the work.   I know, because I’ve been there myself.   In today’s podcast episode, I'll be covering the 7 biggest mistakes to avoid if progressing in the C-Suite is a priorty for you in 2023, why they are so common, and why I personally feel so passionately about helping others avoid them.    Not being clear on the actual goal that is aligned with your personality  Thinking that another degree/ credential will be the solution  Not building branding/marketing/sales skills next to technical skills Focusing on too much content, not enough context (immediately trying to answer a question rather than giving context how to come to the conclusion) Not taking initiative early, often and frequently  Thinking it's only a skill and tool set and forgetting the mindset shift that's required (from IQ to EQ and from me to you and from now to then) Only seeing immediate solutions and straight lines rather than turns (also not working with a coach) ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with   Check out all show notes and further resources over at