70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]

Personal Branding isn’t the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember and that’s the 5C’s: Competence based on deep expertise in your area A clear point of view Community over credentials Credibilty  Consistency Tune in to the full episode as I share the difference and how you can use one to build the other, the right way!    Resources mentions: Content Creation Hub: Build your authority status through content that gets engagement! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at