91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]

The world may have become more competitive and complex with more technology being part of our daily lives, it doesn’t mean that our approach to staying relevant has to simply fight harder and fear that robots will take our spot. Quite the opposite is actually the case. Leveraging more tech to be more effective and efficient and have more options to choose from thanks to more supply, emphasis the importance of collaborations and partnerships built on genuine relationships.   This is exactly what this episode is all about as we are joined by someone who’s specialised in building, growing and monetising partnerships and communities:   Justin leverages his background in direct response marketing and content together with his experience in partnerships and is now consulting to businesses on identifying, creating and growing partnerships and communities.     This interview is full of gold nuggets as Justin explains that people and relationships start where tech ends which is why he explains that integration doesn’t equal partnerships.   He also talks about the role of content today and its impact in building and commercialising communities the right way.   Justin gets very practical with his tips on what it takes to build strong partnerships that are mutually beneficial as well as pitfalls to avoid since many are afraid that they are taken for a ride.   Who is Justin? Meet Justin Zimmerman, who in less than 6 months built a tight community of over 1,000 tech partners who show up by the 100's every month to his monthly meetups! Come to hear how and why you should partner to build a community before you partner to build and sell your product!   Follow Justin On LinkedIn Get the latest playbooks Join his next meetup   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with 5.) Join the upcoming LIVE (start: 2nd March 2023)   Check out all show notes and further resources over at