SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development
56 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 37 ratingsSalesFounders is a weekly podcast that focuses on sales growth and strategy for startups. We interview VC’s, entrepreneurs, and industry experts to discuss their stories, secrets, and strategies to help YOU conquer the sales gap, and generate scalable revenue.
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Episodes
044: World-Class Customer Service with Scott Porter
January 10, 2018 19:45 - 45 minutes - 62.2 MB"Our company mission is to help people experience the joy of food" - Scott Porter What comes to mind when you think about customer service? Do you think about United Airlines and the infamous passenger escort? Do you remember that restaurant server who rolled her eyes when you asked for gluten-free? Or do you think about that grocery store clerk who remembered your first name and asked if your child was feeling better? We all know what it feels like to have an incredible customer experi...
043: Selling the Public Sector with Patri Founder Josh Ellars
January 02, 2018 11:00 - 36 minutes - 50.1 MBThroughout this season of SalesFounders we have covered a number of themes that seem to exemplify winning startups: Leveraging domain expertise, validated learning, mentorship, and strategic sales growth. Josh Ellars, founder of Patri, exemplifies all of them. In fact, his startup story is a case-study in how each of these components blend together to create a powerful growth trajectory. Josh believes that a founder needs critical feedback and an openness to adaptation. On this episode Josh ...
042: The Art of Customer Validation with Whitney Casey
December 19, 2017 11:00 - 37 minutes - 51.2 MBMost entrepreneurs acknowledge the importance of customer validation. Few, however, are as curious or relentless in the pursuit of customer feedback as Whitney Casey. Following her Emmy-winning career as a talk show host and NYC anchor, Whitney created Finery.com, a startup in the Fashion/Technology space. Along with her best-friend and co-founder Brooklyn Decker, Whitney has assembled a stellar team of brainiacs, in NYC, who are revolutionizing the way you interact with your wardrobe. Whitn...
041: High Velocity Sales Growth with Justin Edwards
December 12, 2017 11:00 - 38 minutes - 53.1 MBJustin Edwards is the VP of Sales Practice at Mercato partners. His focus is optimizing and accelerating sales performance within each of their portfolio companies. Leveraging his sales experience in startups and Fortune 100 organizations alike, Justin has demonstrated a unique ability to help founders identify sales inefficiencies and develop highly scalable sales teams and processes. ON THIS EPISODE WE DISCUSS: Modeling high velocity sales growth Looking at people as the underlying ...
040: Win-Loss Analysis with Clozd Founder Spencer Dent
December 05, 2017 11:00 - 42 minutes - 57.9 MBKnowing why you win and lose deals might be the most valuable information your company can have. Unfortunately, 60% of sales professionals are wrong about why they win and lose deals. Not surprisingly, founders make critical errors when they use such assessments in strategic decisions. My guest this week is Clozd founder, Spencer Dent. Leveraging his experience at Bain, and Qualtrics, Spencer co-founded Clozd with the mission to help companies uncover the truth about why they win and lose...
039: Crafting the Perfect Sales Pitch with Pitch Queen Michelle Weinstein
November 28, 2017 11:00 - 38 minutes - 53.4 MBMichelle Weinstein, also known as The Pitch Queen, has leveraged an exciting sales career, and an entrepreneurial rollercoaster to refine a skill that has become her secret weapon - the Pitch. Michelle has pitched her way into Costco, onto Shark Tank, and into the world of millionaires, athletes and coaches. Michelle joins SalesFounders this week to talk about the art of the Pitch and a few of her strategies to help entrepreneurs build relationships, gain rapport, and generate powerful sales...
038: Bridging the Sales Gap - Founders Weekend Keynote
November 21, 2017 11:00 - 26 minutes - 36.7 MB"More than 90% of startups fail, due primarily to self-destruction rather than competition." The Sales Gap is perhaps the most daunting stage of entrepreneurship. Most founders will agree that their primary objective is to leverage product market fit into scalable sales growth as efficiently as possible. However, the majority of startups self-destruct during this transition as a result of premature scaling. In this keynote excerpt from Founders Weekend, Brad Harker explores the concept ...
037: Social Selling for Startups with Steve Nudelberg
November 14, 2017 11:00 - 40 minutes - 55.1 MB"Nobody want’s to be sold anymore.” With so many products and solutions competing for our attention, buyers want simple solutions from people they know like and trust. Meet Steve Nudelberg, author, speaker, and “serial salesman” who has built a successful career by being valuable, authentic, and connected. Steve will argue that, for more startups, cold calling is a waste of time, and that entrepreneurs should spend less time hiding behind their brand and more time engaging with their cust...
036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago
November 07, 2017 11:00 - 47 minutes - 64.6 MBAce Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury shoes....
035: Product Validation and Crowdfunding with Enventys Partners President Roy Morejon
October 31, 2017 10:00 - 38 minutes - 52.8 MBRoy Morejon is the President of Enventys Partners, a full-service product launch agency that has created more than 450 brands, 65 companies, and made over $1 billion for entrepreneurs and corporations. Roy's passion is helping entrepreneurs launch great ideas and Eventys Partners has a comprehensive solution that supports entrepreneurs with everything from product design and development, to crowdfunding and marketing. Roy joins us this week to talk about product validation and the system tha...
034: Traffic, Funnels, and the 6 Million Dollar Webinar with Taylor Welch
October 24, 2017 10:00 - 37 minutes - 51.4 MBTraffic & Funnels co-founder, Taylor Welch, joins us to talk about the challenges entrepreneurs face when it comes to lead growth and predictable funnel strategies. On this episode, Taylor walks us through the anatomy of traffic & funnel strategy as well as the secret behind their 6 million dollar webinar. We'll talk about why validation is the key to establishing a powerful marketing message and the 4 steps they use to convert your core message into lead faucets of predictable revenue. ON...
033: Breaking the Rules with Best-Selling Author Heather Havenwood
October 17, 2017 10:00 - 39 minutes - 54.6 MBHeather Havenwood is a serial entrepreneur, best-selling author, and authority on the subjects of digital marketing and sales coaching. Heather is helping entrepreneurs "break the rules" and implement proven marketing and sales systems. As an Entrepreneur.com contributor, performance coach, and one of Huffington Posts Top 50 Must Follow Women Entrepreneurs, Heather is a power-house when it comes to entrepreneurship. She joins us this week to talk about her challenging journey in entrepreneur...
032: The 30-Day Sales Launch with Alex Hormozi
October 10, 2017 10:00 - 40 minutes - 55.5 MBAlex Hermozi has perfected the sales launch. What started as a passion for weightlifting and fitness, became a $55k investment in his own gym and a steep learning curve to profitability. In time, Alex figured out how to scale his efforts into 6 highly profitable gyms. Realizing the value of the "system" he had developed, Alex sold his gyms and turned his attention to the thousands of struggling gym owners across the country. Today, his "gym launch" system helps gym owners fill their gyms in ...
031: The 5 Stages of Seed Acceleration with Boom Startup Founder Robb Kunz
October 03, 2017 10:00 - 43 minutes - 59.5 MBStartup Accelerators have become a powerful source of guidance and support for aspiring entrepreneurs all over the world. One of the pioneers of startup acceleration is Robb Kunz, a seasoned entrepreneur and angel investor. Following his seemingly endless struggle to find entrepreneurs with sufficiently validated business models, Robb co-founded Boom Startup, a mentorship-based seed accelerator for entrepreneurs in the disciplines of technology, education, government, and space. 7 years in...
030: A PEEQ into the Shark Tank with Shane Cox
September 26, 2017 10:00 - 42 minutes - 57.8 MBFollowing a lucrative exit from the sale of his first company, Shane Cox let it all ride on his second venture that quickly became an unscalable and capital exhaustive business that bled him dry. After liquidated all of his assets, and selling the last of his prized possessions, Shane doubled-down on the one promising component of his solution - the QBall - a microphone imbedded into a dodge-ball. Over the course of the next two years, Shane scraped by, often sleeping in his car to afford ...
029: Freelancing Sales Growth with Conner Gillivan
September 19, 2017 10:00 - 38 minutes - 52.7 MBMore than a third of the US workforce is comprised of freelancers. Freelancing has become a trillion dollar industry that can be challenging for founders to navigate. With so many experts to choose from, it can be hard to know what to look for, and how to integrate hired talent into your organization. My guest this week is Connor Gillivan. After selling more than $25 million on Amazon from his dorm room, Connor went on to create FreeeUp.com, a freelancer marketplace that connects businesse...
028: Straight Path Entrepreneurship with Coach Steve Krebs
September 12, 2017 10:00 - 38 minutes - 52.9 MBEvery entrepreneur needs an occasional moment of honest, personal reflection. How are things really going, and to what extent you are aligning with the needs of your business? The tendency for most founders is to add more process and clutter when they should be finding ways to simplify. Meet Steve Krebs; the accountability coach. His mission is to rescue entrepreneurs from the process holes and bottlenecks, cut through the BS, and establish some accountability to systems that generate g...
027: Building Your Startup Dream Team with Nicole Wipp
September 05, 2017 10:00 - 37 minutes - 51.3 MBBurnout can be a major problem for entrepreneurs . In spite of a seemingly limitless supply of automation tools, entrepreneurs still over-extend themselves to the point of exhaustion. Every entrepreneur needs help, and specifically, the right help. Meet Nicole Wipp - entrepreneur and small business consultant whose speciality is helping entrepreneurs create powerful teams. Leadership requires a very different mindset than entrepreneurship and on this episode, Nicole shares 5 strategies tha...
026: Predictable Sales Growth with best-selling author Aaron Ross
August 29, 2017 10:00 - 40 minutes - 55 MBOn the heels of a failed startup in 2002, Aaron Ross stumbled into a call-center position at Salesforce.com. Looking for sales perspective, Aaron discovered something much bigger. The discovery, covered in his best-selling book Predictable Revenue, was a revolutionary approach to outbound selling that led SalesForce from $5M to $100M in sales. Since then, Aaron has helped companies like Uber, SAP, and Oracle figure out how to build scalable, predictable revenue. These strategies, as well a...
025: 3 Pillars of Scalable Growth with Venture Capitalist Greg Warnock
August 22, 2017 10:00 - 47 minutes - 64.6 MBSurviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners. Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for ...
024: Inbound vs Outbound and Account-Based Marketing with Trish Bertuzzi
August 15, 2017 10:00 - 32 minutes - 44.8 MBEfficient and scalable sales growth is the common goal of every startup. My guest, Trish Bertuzzi, is the best-selling author of the Sales Development Playbook and President of The Bridge Group. Trish joins us this week to discuss account-based marketing, outbound strategy, and how to survive the early stages of sales development. Visit salesfounders.com for show notes and additional information.
023: The 5 Steps of a Viral Marketing Strategy with Jace Vernon
August 08, 2017 10:00 - 37 minutes - 51.6 MBThere is more to a viral marketing strategy than a great product or a clever tag line. With so much noise in market, it has become increasingly difficult to connect your message with your target audience. My guest, Jace Vernon has the solution to this problem. Jace is the founder of both YDraw and MarketingHy. YDraw is a white board video and animation company helps companies find a better way to tell the story behind their product or service. MarketingHy is a full-service digital marketing...
22: 10 Ways to Increase Sales Using LinkedIn with Yakov Savitskiy
August 01, 2017 10:00 - 37 minutes - 51.6 MBLinkedIn has become a powerful platform for entrepreneurship. Whether your objective is exposure or lead generation, LinkedIn should be a key ingredient of your sales growth strategy. My guest this week is nationally recognized linked in expert Yakov Savitskiy. Yakov is the founder of Linked Lead enteprises and joins me to explore 10 ways you can leverage linkedin to develop or accelerate sales growth. We talk about things like the 3 P’s of a great profile, 8 Publisher best practices, how to...
21: 5 Ways to Disrupt a $90 Billion Market with Matt Falcinelli
July 25, 2017 10:00 - 50 minutes - 68.8 MBA deep dive into the apparel industry to talk about the massive disruption that is changing the way we interact with brands and apparel. My guest Matt Falcinelli, is the founder of TheDrop.com. Matt has leveraged more than 20 years of industry experience to prepare for what will be the iTunes of the apparel industry. On this episode we talk about the 5 ingredients of his go to market strategy. Social Influencers, Conversion funnel story telling, leveraging data, drawing on past domain experi...
Mastery 11: 4 Traits of Top Performers - Armor Keynote Address
July 23, 2017 00:59 - 31 minutes - 43.2 MBThese 4 traits are consistent among top performing sales executives and entrepreneurs. A segment taken from a keynote at Armor Pest Defense.
020: Driving Sales Growth Through Podcasting with Luis Congdon
July 18, 2017 10:00 - 38 minutes - 52.4 MBLuis Congdon went from sleeping on couches to making a six figure income through podcasting. This week on SalesFounders, we talk about why podcasting is such a powerful medium to establish authority and trust. We talk about how to leverage podcasting to find and qualify customers and how guest appearances can help you sell product and establish market presence. Luis is a podcast and social-selling guru and I am honored that he took time to let us in to his secrets to driving sales growth thr...
Mastery 10: 6 Keys to Close More Sales
July 14, 2017 10:00 - 14 minutes - 19.5 MBAn accomplished sales executive understands that “closing” starts before the sale begins. Persuasive closing tactics will have little impact if they lack the core tenants of effective communication and rapport. In fact, your level of confidence, product knowledge, and persistence will have more of an impact on performance than the most eloquent closing scripts. Selling is a number game and your goal should be finding the most efficient way to close sales. Here are 6 keys to get your started:...
019: Revenue-Based Financing with Venture Capitalist Chris Russell
July 11, 2017 10:00 - 38 minutes - 52.5 MBThe most expensive capital a founder will ever raise is the first round of equity. An early equity round can be a harsh reality check for a founder considering whether to bootstrap or face dilution. The good news is there are other options to consider. In fact, there are ways for early stage startups to obtain funding without having to sacrafice equity. One approach is called Revenue Based Financing (RBF), and happens to be the specialty of my guest, Chris Russell. Chris has extensive ...
Mastery 9: What to Expect from your Marketing Agency
July 07, 2017 10:00 - 13 minutes - 18.4 MBAs a follow-up to the 4 Pillars of Online Marketing, this week's Mastery episode focuses on how to pick the right marketing and SEO firm for you business, as well as what you should expect for results and costs. Without a background in web development and SEO, it is extremely difficult for entrepreneurs to create a competitive online presence. At some point, you will need to enlist some professional help to build a powerful lead-generating engine. As you consider your options, here are a few...
018: The 4 Pillars of Online Marketing with Voxxy Marketing
July 05, 2017 09:00 - 45 minutes - 62.6 MBOnline marketing is one of the most cost effective strategies to attract leads and drive revenue. The challenge is that most entrepreneurs get it wrong as they attempt to develop it themselves. This week, Voxxy Marketing founders, Michael Clark and Justin Taylor join me to explore the 4 key components to your online presence: your website, content, SEO, and paid strategies. We walk through the steps to leverage each component into a cohesive strategy that will have a magnetic impact on you...
Mastery 8: Developing Your Lead Strategy
July 01, 2017 21:19 - 20 minutes - 27.7 MBWhen it comes to lead strategy, efficiency is the key to success. On this episode of mastery, we explore the reasons most startups struggle with lead strategy, the key components of a winning lead strategy, and a few cautions and best practices to you develop or refine yours.
017: How to Launch a Million-dollar Crowdfunding Campaign with Zach Smith
June 27, 2017 08:00 - 42 minutes - 58.2 MBA crowdfunding campaign has become one of the most powerful, and competitive, platforms for entrepreneurs to introduce products to the market. The challenge is that less than 20% of campaigns succeed and most of those fall short of reaching their potential. This week, SalesFounders pulls the curtain on America’s leading crowdfunding marketing agency, funded.today. Co-founder Zach Smith joins us to talk about the secrets of crowdfunding and how his team has their clients raise more than $13...
Mastery 7: Why Every Entrepreneur Needs a Mentor
June 23, 2017 08:00 - 16 minutes - 22.8 MBThe mentor dynamic is a key component of success, especially when it comes to entrepreneurship. Too many entrepreneurs embrace the "lone-wolf" strategy with a fierce independence and desire to grind it out alone. The reality is that every entrepreneurial success story is built upon a network of relationships, advocates, mentors, and supporters. "No individual has sufficient experience, education, native ability, and knowledge to ensure the accumulation of a great fortune without the coope...
016: Finding Your Niche with Kholo Founder Nick Wood
June 20, 2017 08:00 - 32 minutes - 44.7 MBNarrowing your startup into a specific niche might seem counter-intuitive in the early stages of development. "What if I get it wrong?" "How can I possibly say no to willing customers?" This is a narrative familiar to most founders, especially during the pivotal stages of validation. The truth is that finding a niche is the only way to differentiate yourself in today's noisy market. Playing it safe just doesn't work anymore, and my guest, Nick Wood shares how hard work, sales mastery, and ...
015: Crowdfunding a Lean Startup with Daplie CEO Bryson Hill
June 13, 2017 07:11 - 37 minutes - 51.5 MBThis might be the perfect case study on the topic of crowdfunding and the lean startup. My guest is Bryson Hill, co-founder and CEO of Daplie, a startup that offers the internet's first personal at-home cloud server that anyone can set up and use. Their mantra is to "Take back the internet" and Bryson joins us to share the exciting trajectory that is going to fundamentally change the internet. Daplie is also the first company to launch simultaneous equity and reward crowdfunding campaigns....
Mastery 6: The Warning Signs of Premature Scaling
June 09, 2017 10:00 - 14 minutes - 20.2 MB“More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near death experiences along the way.” - Startup Genome This week, we take a closer look at the causes of startup failure. Considering that 70% of failures are attributed to premature scaling, it's imperative that entrepreneurs understand the startup framework as well as the red flags and warning signs of premature scaling. ...
014: 7 Brain Secrets to Boost Productivity with James Garrett - founder of Brain by Design
June 06, 2017 09:00 - 39 minutes - 53.6 MBEpisode Summary Entrepreneurship seems to be commonly associated with stigma of crazy hours, high stress, and a constant need for multi-tasking. Ironically, these are three of the most devastating forces to your productivity and success. The reality is that most of us misuse the the most powerful asset we have - our brain! James Garrett is the creator of Brain by Design, a coaching and consulting company that translates what scientists know about the brain into practical tools that anyon...
Mastery 5: The Stages of the Startup - A startup guide from concept to company
June 02, 2017 10:00 - 17 minutes - 24.5 MBThis week, we take a closer look at the stages of startup growth. Entrepreneurs who discipline themselves to follow proven methods of validation and growth can drastically reduce the threats of premature scaling. In episode 1, Paul Ahlstrom suggested that "premature scaling is often a result of doing many of the right things, in the wrong order." Join us as we explore the objectives and blindspots that face entrepreneurs in each stage, as well as the resources available to help you define yo...
013: How to Secure Startup Funding with Fundwise CEO Leo Kanell
May 31, 2017 05:28 - 39 minutes - 54.4 MBOne of the biggest hurdles facing entrepreneurs is raising capital! It's hard enough to decode the red tape and fine print of most investment vehicles, not to mention the unlikely chance you will find yourself in a position where the amount of equity or "skin" required justifies the capital offered. With over $531 billion dollars funding startups in the US each year, it's time we explore some strategies to give some leverage to entrepreneurs. My guest this week, Leo Kanell, is the foun...
Mastery 4: Ask Better Questions - How to Leverage Curiosity into Opportunity
May 26, 2017 07:37 - 12 minutes - 17.7 MBWho you are is a direct result of the questions you ask! Asking is at the foundation of every great opportunity. The problem is that most people aren't thinking big enough. There is a limitless supply of success, fortune, abundance, and happiness all around you. The only way to get it, is to ask for it. "Successful people ask better questions, and as a result, they get better answers." –Tony Robbins For more information, visit us at www.salesfounders.com/blog
012: Building a Multi-Million Dollar Brand with Bex Founder Jason Adams
May 22, 2017 10:00 - 32 minutes - 44.2 MB"Passion is powerful," say's Jason Adams when asked about launching Bex sunglasses with only $600. 8-years later, Bex is a multi-million dollar brand that sells hats, sunglasses and apparel throughout the world. This week, Jason joins me to walk through the creation of what started as a passion for design and a belief that he could create a successful business doing something he loved. Well talk about branding, funding, growing pains, competing with major brands like Oakely, and RayBan, le...
Mastery 3: Entrepreneurial Blindspots - Discover Your Strengths and Unlock your Potential
May 19, 2017 09:00 - 9 minutes - 13.1 MB"Knowing thyself is the beginning of all wisdom" - Aristotle How well do you know your strengths and weaknesses as an entrepreneur? Are you aware of your blindspots? Understanding who you are, your natural strengths, and disposition is the only way to truly leverage your potential as both a leader and a founder. On this episode, we explore how you can discover and align with your strengths and how to identify and mitigate your weaknesses.
011: 7 Steps to Build an Enterprise Startup with PrinterLogic CEO Ryan Wedig
May 16, 2017 09:00 - 43 minutes - 59.2 MBWhat if there was a formula that an entrepreneur could follow to ensure startup success? This week, PrinterLogic CEO, Ryan Wedig shares 7 steps he's followed to transform a tech-founders epiphany into an world-class software company. From messaging and sales strategy, to cap tables and advisors, Ryan explains how PrinterLogic has grown to #141 on the Inc. 5000 list and become a disruptive force in the print management industry.
Mastery 2: Human Nature - Understanding Why Customers Buy
May 12, 2017 09:00 - 12 minutes - 17.1 MBIt's troubling that so many brilliant entrepreneurs cringe at the idea of selling. Selling is merely an exchange between two parties, and whether you realize it or not, you've been selling since the day you were born. When you break it down, the currency of the exchange is value. The good news is that there is a simpler approach to selling. On this episode of Mastery, we explore salesmanship, human nature, and 3 simple models to understand why customers buy.
010: User Growth vs Revenue with Chuz Founder Eirini Schlosser
May 09, 2017 09:00 - 36 minutes - 50 MBEirini Schlosser is the CEO and Founder of Chuz, a mobile app that is being described as the “Spotify of where to go and what to order.” More specifically Chuz is disrupting lifestyle decision making with the mapping of human emotions. On this episode we are going to break down the business model to learn more about how Chuz is disrupting mass-review sites like Yelp and Foursquare with a data-driven solution that adapts to the mood and behavior of its users. On this episode we discuss...
Mastery 1: The 3 Disciplines of a SalesFounder
May 05, 2017 08:00 - 11 minutes - 15.3 MBIntroducing the SalesFounders Mastery series. Each weekly episode takes a step outside of your business to focus on you, the Founder. Join us as we explore the habits, strategies, and mindsets of successful founders and how you can lead your startup to the next level. The root cause of startup failure, or an individual's failure to succeed can be traced to a disconnect, or an imbalance between disciplines of salesmanship, entrepreneurship, and the organizational focus toward an ultimate ...
009: Scalability and the Low-Risk Startup with Dr. Eric Pedersen
May 02, 2017 09:00 - 36 minutes - 49.7 MBIn spite of the obvious stigmas of entrepreneurship, the reality is that most successful entrepreneurs seek to avoid risk. Moreover, companies that have emerged from their humble garages did so NOT by brute force and good luck, but through disciplined learning and calculated risk. Dr. Eric Pedersen joins us this week to discuss strategies to mitigate startup uncertainty, and the calculated risks necessary to become a truly scalable organization. If there is even a shred of uncertainty a...
008: How Social Capital Saved This Startup with Fishbowl CEO, David Williams
April 25, 2017 10:00 - 49 minutes - 67.6 MBIn 2004, David Williams was asked to help close down a startup that had amassed $2.5 million in debt and still had no product to offer. When David arrived on the scene, what he saw was “the opportunity of a lifetime.” On this episode, we explore the power of Social Capital and how 6 employees and 1 strategic partnership helped David transform Fishbowl into the leading inventory management solution. Sure, his approach might have “broken a few rules” but the results will compel you to recon...
007: How to Funnel Thought Leadership into Revenue with Brian Horn
April 18, 2017 10:00 - 32 minutes - 45 MBEntrepreneurs need to constantly be thinking about lead sources and profitable strategies to generate customers. In spite of so many overpriced lead strategies, the most powerful and often underutilized lead source is your own expertise. My guest this week is Brian Horn, a best-selling author, investor and entrepreneur who helps professionals leverage their knowledge to gain authority status and national media exposure. On this episode, we explore the strategies of thought leadership and h...
006: 4 Keys to a Scalable Startup with Venture Capital Author, Paul Ahlstrom
April 11, 2017 09:00 - 34 minutes - 46.8 MBWhat does a venture capitalist look for in a winning startup? How does an entrepreneur know when it's time to scale? In this episode of SalesFounders, we explore the playbook of venture capitalist, Paul Ahlstrom, and take a deeper dive into his book, Nail it Then Scale it. Paul shares 4 key strategies that every startup must understand: What is a minimum feature set? How do I validate my solution? What is my go to market strategy? and Why VC's have no interest in your business plan. Do you k...