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036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago
SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development
English - November 07, 2017 11:00 - 47 minutes - 64.6 MB - ★★★★★ - 37 ratingsCareers Business business entrepreneur startup entrepreneurship prematurescaling sales salesgap selling venturecapital Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 035: Product Validation and Crowdfunding with Enventys Partners President Roy Morejon
Next Episode: 037: Social Selling for Startups with Steve Nudelberg
Ace Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury shoes.
On this Episode we Discuss: Leveraging domain experience around the needs of the customer The pro’s and con’s of the direct to consumer strategy Why Ace Marks chose crowdfunding as their initial source of growth Kickstarter success and their unorthodox approach to building a campaign Life after Crowdfunding - how to find sustainable growth channels Breaking paradigms - educating customers and the cost=value fallacy Influencer Marketing - the algorithm Ace Marks developed to identify the best influencers How to manage cash flow in high inventory startups Competition and the challenge to disrupt highly established industries