Mastery 2: Human Nature - Understanding Why Customers Buy
SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development
English - May 12, 2017 09:00 - 12 minutes - 17.1 MB - ★★★★★ - 37 ratingsCareers Business business entrepreneur startup entrepreneurship prematurescaling sales salesgap selling venturecapital Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 010: User Growth vs Revenue with Chuz Founder Eirini Schlosser
It's troubling that so many brilliant entrepreneurs cringe at the idea of selling. Selling is merely an exchange between two parties, and whether you realize it or not, you've been selling since the day you were born. When you break it down, the currency of the exchange is value.
The good news is that there is a simpler approach to selling. On this episode of Mastery, we explore salesmanship, human nature, and 3 simple models to understand why customers buy.