016: Finding Your Niche with Kholo Founder Nick Wood
SalesFounders - Startup Sales Strategy, Venture Capital, Entrepreneur, and Sales Development
English - June 20, 2017 08:00 - 32 minutes - 44.7 MB - ★★★★★ - 37 ratingsCareers Business business entrepreneur startup entrepreneurship prematurescaling sales salesgap selling venturecapital Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Narrowing your startup into a specific niche might seem counter-intuitive in the early stages of development. "What if I get it wrong?" "How can I possibly say no to willing customers?" This is a narrative familiar to most founders, especially during the pivotal stages of validation. The truth is that finding a niche is the only way to differentiate yourself in today's noisy market. Playing it safe just doesn't work anymore, and my guest, Nick Wood shares how hard work, sales mastery, and a passion for entrepreneurship have evolved into a niche platform known as Kholo.
Talking Points The value of hard work - Setting big goals and how to double down. Making the transition from sales to entrepreneurship How to convert a customer pain into a viable startup Validating your solution through customers and channel partners Finding your niche - embracing feedback and being willing to pivot Knowing your strengths and how to leverage them How to create messaging that resonates with your customer Sales challenges of entrepreneurshipNarrowing your startup into a specific niche might seem counter-intuitive in the early stages of development. "What if I get it wrong?" "How can I possibly say no to willing customers?" This is a narrative familiar to most founders, especially during the pivotal stages of validation. The truth is that finding a niche is the only way to differentiate yourself in today's noisy market. Playing it safe just doesn't work anymore, and my guest, Nick Wood shares how hard work, sales mastery, and a passion for entrepreneurship have evolved into a niche platform known as Kholo.
Talking Points The value of hard work - Setting big goals and how to double down. Making the transition from sales to entrepreneurship How to convert a customer pain into a viable startup Validating your solution through customers and channel partners Finding your niche - embracing feedback and being willing to pivot Knowing your strengths and how to leverage them How to create messaging that resonates with your customer Sales challenges of entrepreneurship