012: Building a Multi-Million Dollar Brand with Bex Founder Jason Adams

"Passion is powerful," say's Jason Adams when asked about launching Bex sunglasses  with only $600. 8-years later, Bex is a multi-million dollar brand that sells hats, sunglasses and apparel throughout the world.  This week, Jason joins me to walk through the creation of what started as a passion for design and a belief that he could create a successful business doing something he loved. Well talk about branding, funding, growing pains, competing with major brands like Oakely, and RayBan, leadership, and some of the key lessons that can help you generate sales traction. 

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