Pleasantly Persistent-Rooted Food Sales Podcast!
98 episodes - English - Latest episode: 18 days ago -Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
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Episodes
Mindful Living & the Power of Journaling with Ewan Bain, Founder of Purpose Performance
April 10, 2024 04:00 - 23 minutes - 16.4 MBTopics Discussed: - Overcoming Negative Self Talk - The Power of Journaling - Taking Control of Your Mind - Intentional Mindset Training - Purpose Performance-Mind Body Connection
Mindful Interviewing and Hiring with Angela Marturano, President of Orchid Holistic Search
March 27, 2024 04:00 - 26 minutes - 18.5 MBTopics Discussed: - Keys to a Successful Interview Process - The Red Flag in a Sales Interview - Using Seamless AI for Efficient Search - The Ideal Rounds for an Interview - Determining Salary Expectations - The Importance of Peace & Contentedness
Breaking Down Expo West with Hannah Lopez; Director of Marketplace Development, Food Service at the Plant Based Foods Association
March 19, 2024 04:00 - 29 minutes - 20.1 MBTopics Discussed: - Best Practices & Swag we saw from brands - Sampling Strategy - Gratitude and Suggestions for Expo - Key Takeaways and Memorable Samples
Rooted Roundtable: A Foodservice Exploration with Industry Experts; Julie Swift, Hannah Lopez & Ben Wahl
February 14, 2024 05:00 - 41 minutes - 28.6 MBJoin us for an insightful session as we bring together three Foodservice heavy hitter and industry aficionados to delve deep into the heart of Foodservice dynamics. Whether you're a budding brand eager to carve your niche or an established entity seeking to refine your strategies, this roundtable promises invaluable insights and perspectives.
Bringing the Goodness of Tahini to the Masses with Amy Zitelman, CEO & Co-Founder of Soom Foods
February 07, 2024 15:00 - 31 minutes - 21.8 MBTopics Discussed: - The Tahini Table Cookbook - Starting Soom Foods - Personal Growth and Perspective - Setting Aside Time for Proactive Thinking - Taking Breaks and Practicing Yoga - Biggest Celebrations and Challenging Moments - Chocolate Tahini and Israeli Market - CPG Products and Grocery Shopping
Bringing the Goodness of Tahini to the masses with Amy Zitelman, CEO & Co-Founder of Soom Foods
February 07, 2024 15:00 - 31 minutes - 21.8 MBTopics Discussed: - The Tahini Table Cookbook - Starting Soom Foods - Personal Growth and Perspective - Setting Aside Time for Proactive Thinking - Taking Breaks and Practicing Yoga - Biggest Celebrations and Challenging Moments - Chocolate Tahini and Israeli Market - CPG Products and Grocery Shopping
Leveraging Technology to Re-Imagine Sell Sheets & How Brands Share Their Story with Satellite Founder, Jordan Tetrick
January 10, 2024 05:00 - 21 minutes - 14.8 MBTopics Discussed: - Digitally Managing Product Information - Secret Weapon: Taking A Walk - Having Hobbies with Kiddos - The Birth of an Idea - Transforming Sell Sheets
Premium, Decadent Amazingness with Lex Evan; Founder, CEO & Chef at LEXINGTON BAKES
January 03, 2024 05:00 - 24 minutes - 16.8 MBTopics Discussed: - Leaving A Full-Time Job - How Lex Stays Focused While Working - Raising $5,000 in Five Days - From Baking as a Hobby to a Business - The Power of Influencers
Talking CPG, Culture, Productivity & The Boss with Josh Belinsky, Co-Founder of Slate Milk
December 20, 2023 05:00 - 25 minutes - 17.4 MBTopics Discussed: - How Co-Founders Josh & Manny Met - Slack & CRM for CPG - Favorite Podcasts - Favorite Win - Pizza & Bruce Springsteen
The Power of AI, and Staying Open with David Delcourt, Chief of Flavor at Seed Ranch Flavor Co. and Grown As* Foods
December 13, 2023 14:00 - 30 minutes - 20.7 MBTopics Discussed: - Inception of Mac & Cheese - Efficiency of AI - Importance of Planning - The Joy of Coffee - The Intense Scrunch Phase - Finding Perspective - Importance of Rest - The Energy & Pleasure of Conversation - Value of Space
Thoughtful and Grounded Business with Jason Burke, Founder of The New Primal
December 06, 2023 05:00 - 25 minutes - 17.8 MBTopics Discussed: - The Inspiration Behind The New Primal - Staying Proactive & Setting Boundaries - Dealing with Challenging Emotions - Carving Out Maker Time - The Challenges of Starting a Book Club - Favorite Meal to Prepare: Picadillo - Rolling Sh*t Uphill & Writing Unsent Emails - Favorite Books & the Power of Reading
Technology and AI in Restaurants with Quest Food Management Culinary Director, Jeff Fell
November 29, 2023 05:00 - 23 minutes - 16.3 MBTopics Discussed: - The Role of Technology in Kitchen Efficiency - Finding Recommendations for Restaurants - Using AI for Cooking - Becoming Thoughtful and Thorough - Favorite Dining Spot Abroad
Talking Marketing, Culture & Trade Shows with Adam Brown, Founder and President of Sircle Media
November 15, 2023 05:00 - 27 minutes - 18.8 MBTopics Discussed: - What Makes a Solid Trade Show Booth - The Power of Engaging Salespeople - The Value of In-Person Meetings - The Importance of Email Marketing
Authenticity, Learnings & Knowing When to Let Go, with Zach Frantz
November 01, 2023 04:00 - 27 minutes - 12.5 MBTopics Discussed: - Letting Go of Wildland & When/How the Decision Became Clear - The Transition from Entrepreneurship to Software Sales - The Power of LinkedIn - Authenticity & Transparency - Advice for Emerging Food and Beverage Brands - Why CPG can be so hard - Zach's Ideal Morning and Work Day
Helping Farmers & The Planet While Serving Up Next Level Specialty Foods with Daniela Jensen, Founder of Big Picture Foods
October 25, 2023 04:00 - 22 minutes - 15.3 MBTopics Discussed: - How Big Picture Foods Came to Be - How The Sweetgreen Partnership Came Together - Olives Cured in Lye vs Cured Clean - Regenerative Farming - Leading with Flavor - Trade Shows & Upcoming Plans - Dividing & Conquering
Talking Shop with Jake Kneller - Culture, Focus & NYC Living
October 18, 2023 14:00 - 26 minutes - 12.1 MBTopics Discussed: - Book Recommendation - Favorite Snack and Beverage - Taking a Walk for Clarity - Finding the Right Fit - Organizing with Trello - Improving as a Leader - The Importance of Deep Thinking
Building a Legendary Brand in CPG, Is Balance in Motherhood a Myth & Best Hiring Practices with Founder of Biena, Poorvi Patodia
October 04, 2023 04:00 - 24 minutes - 16.8 MBTopics Discussed: Poorvi's fondest memory from the early days of Biena Is there such a thing as balance when you are a Mother and Founder? Building Culture Hiring Processes
The Power of Self Growth and Focus when Building a CPG Brand with Kristoffer Quiaoit from Good Journey Doughnuts
September 20, 2023 16:00 - 28 minutes - 19.9 MBJoin us as we chat with Kristoffer Quiaoit from Good Journey Doughnuts about his journey in the CPG industry and what he has learned along the way. -- Learnings from first CPG venture -What those learnings mean for current venture -How to focus to grow as a person and business leader... -Lessons learned along the way from building brands -Power of setting intentions
Matt and Kristi Chat Sales, LinkedIn & The Best Indulgent Treats
September 13, 2023 15:00 - 33 minutes - 23.2 MBTopics Discussed: - LinkedIn Connection Requests/Sending Requests - LinkedIn Sales Navigator/What We Love - Cold Prospecting - Subject Lines in Emails - If one food could instantly be as healthy as salad, what would you choose?
Talking Multi-Generational Teams with Erin-Kate Whitcomb; Author, Interpersonal Dynamics Expert & Sales Leader
August 30, 2023 13:00 - 28 minutes - 19.3 MBTopics Discussed: - Work-Life Integration and Authenticity - Embracing Personality Testing - Understanding Age Discrimination - The Fear of Hiring People Who Know More Than You - How Personal Life Affects Work - The Power of Hiring People Who Know More Than You - Navigating Generational Differences in the Workplace - Managing Multi-Generational Teams You can learn more about Erin-Kate at https://www.working-courage.com/ and check out her book, "Good Work: How Gen X and Millennials are the...
From Shuttering Noops to becoming SVP of Growth at Siddhi Capital and all the Lessons Learned in between with 2x Founder, Gregory Struck
August 23, 2023 04:00 - 27 minutes - 18.7 MBTopics Discussed: - The Importance of Passion - The Joy of a Short Phone Call - Phone Calls as a Quick and Efficient Communication Tool - Building Culture and Humanizing the Remote Work Experience - Watching out for Ego - Lessons in Responsible Closure of a Company
From Starting a Matcha Company Senior Year at UCLA, to Massive Growth in OmniChannel with Steve O'Dell, Founder & CEO of Tenzo
August 16, 2023 04:00 - 22 minutes - 15.3 MBTopics Discussed: - How the CPG vibe differs in LA vs New York, and what are the biggest cultural distinctions? - As a company grows, why things don't get easier, they get harder - What are the current trends in the alternative caffeine space? - How Steve organizes his work day and delegates his to-do list - What is the inspiration behind the "Founder Dinners" Steve hosts? - How implementing "Question of the Week" in team meetings has benefited company culture
Foodservice as the Future of the C-Store Industry, with Emma & Chris from NACS
August 09, 2023 04:00 - 20 minutes - 13.9 MBTopics Discussed: - What categories across C-store foodservice are declining? - From 15 years ago to the most recent NACS show, what has changed the most? - In the "New Product Hall" better-for-you space, what are the growing trends? - Which C-Store chains are on fire and doing a great job innovating?
Rooted Roundtable - A Discussion on the Innovation Experience and New Foodservice Offerings at Expo East!
August 02, 2023 04:00 - 20 minutes - 14.1 MBHow both retail & foodservice buyers will discover new products and gain access to new innovations. What qualifies a brand to be able to participate in the Innovation Experience at Expo East? What is the Hosted Buyer Program and who is going to be a part of it? The Foodservice Workshop: a 90 minute intensive bringing foodservice education to Expo
Mental Health & Wellness, 6 Hour Work Days, & Building Your LI Community with Mark Samuel, Founder of iWon Organics
July 26, 2023 13:00 - 27 minutes - 18.8 MBTopics Discussed: - How Mark organizes his 6 hour work day, and helpful tips to stay laser focused - LinkedIn is a powerful tool for building community, brand awareness and connections, but there is a flip side to it all - Speaking organically on mental health & wellness and how impactful that has been for Mark - Thoughts on attending trade shows for early stage CPG brands - BONUS: In the last 6 months, what beverage and snack brand has Mark purchased the most of?
Fast Casual Restaurant Trends with Danny Klein, Editorial Director at QSR & FSR Magazines
July 18, 2023 20:00 - 23 minutes - 16.4 MBTopics: What chain in the Fast Casual space is growing exponentially? What large scale QSR has done a great job of reinventing themselves and why? Outside of NRA, what other tradeshows is Danny attending and excited about? What type of innovation in the cooler/fountain beverage set is trending? What newer QSR chains under 40 units should we watch out for? BONUS: What is Danny's favorite fast casual restaurant at the moment?
Creating Space for Big Picture Thinking, Company Culture, and much more with Adria Campbell, VP of Sales at MALK Organics
July 12, 2023 11:00 - 19 minutes - 13.4 MBTopics: Best practices for organizing and attacking your ever growing to-do list? What is the process of "How to Work With Me" and how is it implemented within the company? As a salesperson, when days are dense and slower, how do you shift the energy? How much space do you need a week for creative and big picture thinking? What does your relationship with the phone and posting on LinkedIn look like? How does MALK create a healthy company culture when most of the team is working remotel...
Rooted Roundtable with CJ Pilliod and Billy Bell from Dot Foods
June 28, 2023 11:00 - 30 minutes - 21.1 MBWe discussed and learned about all things Dot Foods!
Monday Morning Shower Thoughts, Cold Plunging, & Pickleball with Will Nitze, Founder of IQ Bar
June 20, 2023 21:00 - 22 minutes - 15.2 MBGeneral banter with Will Nitze ranging from supplements, cold plunge, pickleball, and Joe Rogan
Post NRA Tradeshow 2023 Review with Rosalyn Darling, Founder & Principal Consultant at Darling Culinary
June 14, 2023 10:00 - 27 minutes - 18.6 MBTopics: How Expo West and NRA is the barometer to seeing how fast a trend will move from inception to ubiquity What will the plant based movement look like in the culinary world 5 years from now? Are robots and AI here to stay and what are the implications in the food and beverage industry? How NRA has evolved over the last few years, and what was the most memorable sample? Why "Veg-Centric" protein will continue to rise, and which brands are doing it right Bonus: If Rosalyn could arr...
A Convo on Convenience with Adam Franks from 7-Eleven
June 07, 2023 14:00 - 30 minutes - 20.9 MBQuestions: - What trends are fueling innovation in the convenience channel? - Has the consumer demand and behavior actually changed or is it just a really loud minority? - How does a brand best support once they launch into the C-Store channel? - What are best practices when cold prospecting to a C-Store buyer? - How much does data matter when presenting to 7-Eleven and other C-Stores? - What is the 'Brand with Hearts' process, how it's changed over the years, and what does it look lik...
From President's Club to Extreme Burn Out: How to Rebuild Your Own Transformation with Tim Perreira, Men's Wellness Coach
May 31, 2023 11:00 - 26 minutes - 18.4 MBTopics: How extreme burn out in a high performing sales career led Tim to personal growth and development work What are the common themes with the men that Tim works with? Why all personal growth must start with building self awareness What does setting up an intentional work day look like for Tim? How important is goal setting and discipline in self development work?
How Posting Consistently & Authentically on LinkedIn Lead to 64k Followers, with Erica Ranking, Founder and Chief Everything Officer of BroDough
May 24, 2023 14:00 - 20 minutes - 14.3 MBTopics: What does the creative flow look like when deciding what to post on LI? Why time blocking and "schedule send" has become an important tool for engagement How reaching out and messaging CPG Founders has led to many mentoring Erica What's Erica's biggest LinkedIn pet peeve, and how can they improve it? How launching "We Got the Goods" with Kyle Peters has evolved since their first newsletter? What packaged snack and beverage does Erica purchase the most of?
How Being Active on LinkedIn Can Benefit Your Brand, with David Schneiderman, Founder & CEO Two Bears Coffee
May 16, 2023 15:00 - 19 minutes - 13.5 MBTopics: - How has the early vision of starting a company evolved over the last 8 years? - What is David most proud of going through this journey and building his own company? - Is the plant based milk trend as popular in other countries? - What are the different processes for selling a brand in Canada vs the United States? - Within the coffee space, what is most interesting to David right now? - How being active on LinkedIn has benefited his company and business, and the semi viral ...
From Founding a CPG Company to Working For a Large Scale Corporate Organization, with Kyle Peters, Innovation & Strategy at Nestle
May 09, 2023 14:00 - 29 minutes - 20.4 MBTopics - The culture shock going from founding a CPG company, to working for a large scale corporate organization - When speaking with founders, what are some attributes Kyle looks for that shows the brand is on the right path? - Why growing deep regionally is a smart strategy before a large nationwide launch? - How posting consistently on LinkedIn has positively affected Kyle's career and relationships in the industry - Why foodservice is often overlooked, and why it shouldn't be - Wh...
How to Have a Healthy & Thriving Broker Manufacturer Relationship with Foodservice Maven Julie Swift
May 02, 2023 17:00 - 34 minutes - 24 MBTopics: - How the broker model has changed & shifted over the years, and what are some foundations that have existed throughout? - Why you should go deep before you go wide with distribution - What is the best use of time when working with distributors? - How should the interview process be structured when looking to hire a broker? - Recommendations on how to successfully manage and partner with a broker - What is Julie's vision with Foodservice Women's Alliance, and how can women get...
All Things Hiring & Interviewing with Joe Pfaller, Managing Partner at Fairfield Partners Executive Search
April 25, 2023 21:00 - 26 minutes - 18.3 MBTopics: - It is an immediate red flag if a candidate shows up 1 minute late to an interview? - Should resumes be a thing of the past? - What are some ways a candidate can stand out pre-interview? - The importance of sending a post follow-up email after an interview - How to give constructive feedback if someone is not the right fit for the role/company? - What's the sweet spot for interview rounds? - What kind of questions should a candidate be asking, and what questions should the h...
Rooted Round Table: A Discussion on Campus Foodservice
April 19, 2023 13:00 - 28 minutes - 19.6 MBQuestions: What advice would you give emerging brands who want to get into the college foodservice channel? When is the best time to approach a college & university, and when is a bad time? If a school has either a Pepsi or Coca-Cola contract, what % wiggle room do they have to bring in a beverage item outside that contract? What are the titles someone should look for when selling a BOH item vs FOH item? Events and tradeshows that are most impactful for an emerging brand looking to get...
Kyle Markt Head Chef at Farmer’s Fridge on the Importance of Doing Your Homework w/Cold Outreach, Biggest Pet Peeves and How to Be Persistent
April 12, 2023 12:00 - 22 minutes - 15.2 MBTopics: - The importance of doing your homework in a cold outreach - Why sending unsolicited samples, and samples in non-recyclable packing is Kyles biggest pet peeves (if you don't choose clip #2) - The value of being pleasantly persistent with a buyer, and how that can lead to a conversion - BONUS- What is Kyle's most purchased beverage and snack at the moment?
The Seller Buyer Relationship with Stephan Manning, Director of Purchasing at True Food Kitchen
April 05, 2023 12:00 - 22 minutes - 15.6 MBTopics: - The benefits of sending samples with a personal touch vs samples in a standard cardboard box - What does the process for menu development look like, and what's the general buying cycle? - What is the timeline for reviewing and launching a seasonal menu item? - When a brand/supplier has made it to the menu, how can they support the partnership? - BONUS: If Stephan could show up in any country outside the US and have dinner, where would he go?
Rooted Round Table- The Key Differences Between Retail & Foodservice
March 29, 2023 11:00 - 28 minutes - 19.5 MBTopics Covered: - How the ramp is different in retail vs foodservice - Different investment requirements - Why quality accounts matter in foodservice vs quantity - Review schedules and sales cycles Questions Asked: - Does the same model work in foodservice as it does in retail when looking to set-up a product with distributors? - What are the best channels and selling strategies for BOH vs FOH items? - How do GPO's (Group Purchasing Organizations) differ from working with Food Manag...
Megan Feeman, Founder of NoBaked Cookie Dough on Building a Business Alongside Your Spouse, Pivoting From Scoop Shop to CPG, and Creative Selling Tactics
March 21, 2023 16:00 - 19 minutes - 13.6 MBTopics: - How COVID forced NoBaked to pivot from store front Scoop Shops into launching a CPG brand - Now that Megan is focusing on selling in the CPG space, how has that changed her response when someone is trying to sell her something? - What has been more challenging as a founder: owning a restaurant, or building a CPG brand? - Building a business alongside your spouse, and how to set boundaries - What are some fun and creative ways to send a follow-up message to a buyer who has not...
Taylor Crown, Former President of Acosta Foodservice on The Future of Our Industry, Digital Influence, and What to Look For When Hiring a Broker
March 15, 2023 23:00 - 30 minutes - 21.3 MBTopics: - What makes a great leader, and what makes a great seller within a sales organization? - When looking to the future of our industry, what will change in foodservice and how do we adapt to it? - Thoughts on hiring former buyers as a sales person? - What are some best practices & good questions brands should be asking when looking for a broker partner? - What is an appropriate timeline when looking to gain foodservice distribution?
How to Stand Out in Foodservice with Tyler Smith, President & Owner of Newhall Klein
March 02, 2023 13:00 - 18 minutes - 12.9 MBTopics: - What brands need to focus on when building a sell sheet & deck that's geared towards foodservice vs retail? - How has the marketing game changed now that we've moved to a more virtual selling world? - What are some ways to successfully drive people to your booth at a trade show, and what does a thoughtful follow-up post show look like? - Does incorporating data have it's place in foodservice? - What do brands neglect the most when thinking about foodservice? - How to build a...
Iram Blajchman, President of Mavericks Sales on Leadership, Building a Strong Company Culture, and Why Silence is Not a No in Sales
February 22, 2023 13:00 - 25 minutes - 17.7 MBTopics: - How investing & mentoring people in your organization, along with building a strong company culture translates into sales - Setting high standards, and building an environment where the entire team is oriented around how to help each other exceed those expectations - The process of bringing people on in different stages in their career and how to adapt your leadership approach to help that individual achieve their goals - Different personality types that make for excellent sal...
Selling Into the C&U Channel with Marty Dudek, Senior Associate Director of Dining at College of the Holy Cross
February 07, 2023 18:00 - 29 minutes - 20.2 MBTopics: - Diet trends that are fading among students, and what's gaining momentum - Do vegans on campus really want a meat substitute? - Presenting items that don't have distributor codes- are you allowed to? - What sets apart a great manufacturer rep and distributor rep from all the others - Cold call outreach via LinkedIn, Email and phone calls - The selling timeline into C&U - How beverage contracts work if a school has one with Pepsi or CocaCola - Bonus: what % of students are...
Rooted Roundtable -Foodservice Channels: Primary & Secondary
February 01, 2023 15:00 - 27 minutes - 19.2 MB- Go to Market Strategy: What is the best route to grow your business if you are just starting off in foodservice: local, regional, or national? - What information matters when creating sell sheets specifically for foodservice? - Has the demand increased with certain attributes: gluten free, allergen friendly, plant based? - What are the review periods for the C&U channel? - Should a brand list their distributor item codes on sell sheets (US Foods, Sysco, DOT, ect)
Behind the Scenes with C-Store Senior Category Manager Dora Ocampo
January 12, 2023 14:00 - 22 minutes - 15.6 MBTopics: - What's trending in the C-Store channel vs when Dora started at Global 8 years ago? - Growing attribute trends in C-Store, and what's fading? (if you don't choose clip #1) - Convenience chains that are trailblazers and leading the way (other than Global) - What's a good cold outreach email look like (if you don't choose clip #2) - How soon should someone send a post meeting follow- up email? - BONUS: Someone see's Dora's juicy badge at a tradeshow, is it fair to approach her ...
Emily Griffith, Founder & CEO of Lil Bucks on Being a Solo Female Founder, All Things Buckwheat, & Sales Cycles in Foodservice
January 10, 2023 15:00 - 20 minutes - 14.3 MBTopics: - Why velocities are the companies #1 metric - How using a fractional sales agency as an early stage brand helped land some key accounts - Comparing the different sales cycle of a back of house item vs front of house item - The challenges of being a solo female founder - Emily's top foodservice accounts, favorite non-alc beverage, and brand crush - The companies biggest challenges they are facing, and their biggest wins - Bonus: what position will the next hire be at Lil Buc...
Suzie Yorke, CEO & Co-Founder of The Better Chocolate on Launching 2 Brands After 50, The 4 P's and Being a Female Founder
January 05, 2023 11:00 - 23 minutes - 16 MBTopics: - Suzie's first successful brand Love Good Fats and how it exceeded $100M in revenue in just 3 years - The importance of "The 4 P's" while building your brand and the advice she gives to new founders (if you don't choose clip #1) - Major differences working with Canadian retailers compared to US Retailers - How being an intrapreneur in a large company helped Suzie as a founder and CEO (if you don't choose clip #2) - Do consumer adoption rates differ for better-for-you products ...