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A Convo on Convenience with Adam Franks from 7-Eleven
Pleasantly Persistent-Rooted Food Sales Podcast!
English - June 07, 2023 14:00 - 30 minutes - 20.9 MBEntrepreneurship Business sales foodservice sales food sales natural foods cpg Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Questions:
- What trends are fueling innovation in the convenience channel?
- Has the consumer demand and behavior actually changed or is it just a really loud minority?
- How does a brand best support once they launch into the C-Store channel?
- What are best practices when cold prospecting to a C-Store buyer?
- How much does data matter when presenting to 7-Eleven and other C-Stores?
- What is the 'Brand with Hearts' process, how it's changed over the years, and what does it look like today?
- What trends are fading that experienced accelerated growth the last few years?