Wharton Marketing Matters
255 episodes - English - Latest episode: 6 days ago -Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Ulta Beauty, Vice President of Integrated Marketing
February 11, 2022 20:35 - 18 minutes - 17.1 MBKarla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments! Hosted on Acast. See acast.com/privacy for more information.
Ulta Beauty's Vice President of Integrated Marketing
February 11, 2022 20:35 - 18 minutes - 17.1 MBKarla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments!
Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek
February 11, 2022 20:32 - 17 minutes - 16.3 MBRafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads! Hosted on Acast. See acast.com/privacy for more information.
Target, Senior Brand Marketing Manager on Black History Month
February 03, 2022 15:00 - 17 minutes - 16.2 MBFlora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign! Hosted on Acast. See acast.com/privacy for more information.
Target's Senior Brand Marketing Manager on Black History Month
February 03, 2022 15:00 - 17 minutes - 16.2 MBFlora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign!
Target, Senior Brand Marketing Manager on Black History Month
February 03, 2022 15:00 - 17 minutes - 16.2 MBFlora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign!
Groupon's Vice President of Brand on Super Bowl and Black History Month
February 03, 2022 14:57 - 17 minutes - 16.3 MBMelanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month.
Groupon, Vice President of Brand on Super Bowl and Black History Month
February 03, 2022 14:57 - 17 minutes - 16.3 MBMelanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month. Hosted on Acast. See acast.com/privacy for more information.
Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist
February 03, 2022 14:53 - 17 minutes - 16.4 MBSonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating. Hosted on Acast. See acast.com/privacy for more information.
Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist
February 03, 2022 14:53 - 17 minutes - 16.4 MBSonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating.
Snack Nuts for Hormel Foods, Head of Marketing
January 20, 2022 17:04 - 26 minutes - 24.5 MBRafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more! Hosted on Acast. See acast.com/privacy for more information.
Head of Marketing, Snack Nuts for Hormel Foods
January 20, 2022 17:04 - 26 minutes - 24.5 MBRafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more!
1/19/22: Marketing News with Marketing Dive's Peter Adams
January 20, 2022 16:56 - 26 minutes - 24.6 MBPeter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse. Hosted on Acast. See acast.com/privacy for more information.
1/19/22: Marketing News with Marketing Dive's Peter Adams
January 20, 2022 16:56 - 26 minutes - 24.6 MBPeter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse.
Wheelhouse Labs & Speakeasy Co.
December 27, 2021 02:20 - 35 minutes - 48.9 MBMarketing Matters Spotlight Segments: Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. Topics include Marketing & Producing Jimmy Kimmel's third "Live in Front of a Studio Audience" special. Josh Jacobs, Co-Founder & CEO of Speakeasy Co., a leading e-commerce and fulfillment platform servicing the beverage alcohol industry. Topics include the Transformation of Alcohol Distribution & their Holiday partnership with Bacardi. Hosted...
Retail Trends with Retail Dive's Daphne Howland
December 27, 2021 02:13 - 17 minutes - 23.9 MBDaphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season.
Retail Trends with Retail Dive's Daphne Howland
December 27, 2021 02:13 - 17 minutes - 23.9 MBDaphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season. Hosted on Acast. See acast.com/privacy for more information.
Vice President of Marketing, Lexus USA
December 16, 2021 03:12 - 28 minutes - 39.8 MBVinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'!
Vice President of Marketing, Lexus USA
December 16, 2021 03:12 - 28 minutes - 39.8 MBVinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'! Hosted on Acast. See acast.com/privacy for more information.
12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly
December 16, 2021 03:08 - 24 minutes - 33 MBChris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021! Hosted on Acast. See acast.com/privacy for more information.
12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly
December 16, 2021 03:08 - 24 minutes - 33 MBChris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021!
Black Friday Special - Marketing Dive & The National Retail Federation
November 30, 2021 17:29 - 28 minutes - 13.2 MBMarketing Matter's Annual Black Friday Special! Guests Include: Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions
Black Friday Special - Marketing Dive & The National Retail Federation
November 30, 2021 17:29 - 28 minutes - 13.2 MBMarketing Matter's Annual Black Friday Special! Guests Include: Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions Hosted on Acast. See acast.com/privacy for more information.
Black Friday Special - Butterball & Expedia Group
November 30, 2021 17:24 - 24 minutes - 11.2 MBMarketing Matter's Annual Black Friday Special. Guests include: Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends
Black Friday Special - Butterball & Expedia Group
November 30, 2021 17:24 - 24 minutes - 11.2 MBMarketing Matter's Annual Black Friday Special. Guests include: Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends Hosted on Acast. See acast.com/privacy for more information.
Sephora's Senior Vice President of Integrated Marketing & Brand
November 04, 2021 16:50 - 26 minutes - 36.2 MBAbigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty. Hosted on Acast. See acast.com/privacy for more information.
10/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
November 04, 2021 16:46 - 26 minutes - 36.6 MBKathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad.
11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
November 04, 2021 16:46 - 26 minutes - 36.6 MBKathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad. Hosted on Acast. See acast.com/privacy for more information.
11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
November 04, 2021 16:46 - 26 minutes - 36.6 MBKathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad.
Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*
October 28, 2021 01:31 - 26 minutes - 35.7 MBShannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more!
Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*
October 28, 2021 01:31 - 26 minutes - 35.7 MBShannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more! Hosted on Acast. See acast.com/privacy for more information.
CEO, Spirit Halloween
October 28, 2021 01:20 - 27 minutes - 37.1 MBSteven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more! Hosted on Acast. See acast.com/privacy for more information.
CEO, Spirit Halloween
October 28, 2021 01:20 - 27 minutes - 37.1 MBSteven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more!
General Manager, Sir Kensington's
October 22, 2021 17:49 - 26 minutes - 35.9 MBAlex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating the brand & recent partnerships with Chrissy Teigen, Steven Schirripa and more! Hosted on Acast. See acast.com/privacy for more information.
10/20/21 Marketing Hits & Misses with Retail Dive's Daphne Howland
October 22, 2021 17:45 - 26 minutes - 36.9 MBDaphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night” Ad Ray-Ban And Facebook’s New Smart Glasses Saks Fifth Avenue Pursuing IPO for its Digital Operations Stitch Fix Is Making Some Big Moves Hosted on Acast. See acast.com/privacy for more information.
9/27/21: Hits & Misses/Retail Dive's Cara Salpini
October 04, 2021 14:41 - 27 minutes - 37.7 MBCara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more! Hosted on Acast. See acast.com/privacy for more information.
CEO & Co-Founder, Liquid Death
October 04, 2021 14:14 - 25 minutes - 35.1 MBMike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing! Hosted on Acast. See acast.com/privacy for more information.
Vice President, Marketing - Mars Food (Ben's Original)
September 16, 2021 14:39 - 26 minutes - 36.8 MBAngie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities. Hosted on Acast. See acast.com/privacy for more information.
Vice President, Marketing - Mars Food (Ben's Original)
September 16, 2021 14:39 - 26 minutes - 36.8 MBAngie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities.
Senior Brand Director, Absolut Vodka
September 16, 2021 14:34 - 26 minutes - 36 MBLara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era! Hosted on Acast. See acast.com/privacy for more information.
President, Expedia Brands
August 25, 2021 17:21 - 26 minutes - 36.1 MBJon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF.
President, Expedia Brands
August 25, 2021 17:21 - 26 minutes - 36.1 MBJon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF. Hosted on Acast. See acast.com/privacy for more information.
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce
August 25, 2021 17:18 - 26 minutes - 36.7 MBTiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report! Hosted on Acast. See acast.com/privacy for more information.
8/18/21: Hits and Misses with Marketing Dive's Peter Adams
August 19, 2021 16:11 - 25 minutes - 34.9 MBPeter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022!
8/18/21: Hits and Misses with Marketing Dive's Peter Adams
August 19, 2021 16:11 - 25 minutes - 34.9 MBPeter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022! Hosted on Acast. See acast.com/privacy for more information.
Head of Sports Marketing, PepsiCo
August 19, 2021 14:55 - 27 minutes - 37.9 MBJustin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns! Hosted on Acast. See acast.com/privacy for more information.
8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School
August 06, 2021 12:57 - 25 minutes - 35.7 MBProfessor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics. Hosted on Acast. See acast.com/privacy for more information.
8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School
August 06, 2021 12:57 - 25 minutes - 35.7 MBProfessor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics.
Head of Marketing, Abercrombie & Fitch
August 06, 2021 12:44 - 27 minutes - 37.1 MBCarey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion. Hosted on Acast. See acast.com/privacy for more information.
Carey Collins Krug, Head of Marketing at Abercrombie & Fitch
August 06, 2021 12:44 - 27 minutes - 37.1 MBCarey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion.