Wharton Marketing Matters
255 episodes - English - Latest episode: 6 days ago -Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Marty Swant, a Senior Reporter at Digiday
September 21, 2023 07:00 - 28 minutes - 39.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology. Hosted on Acast. See acast.com/privacy for more information.
Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal
September 14, 2023 07:00 - 24 minutes - 34.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more. Hosted on Acast. See acast.com/privacy for more information.
Katie Deighton, Reporter, The Wall Street Journal
September 14, 2023 07:00 - 28 minutes - 39.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.
Peter Adams, Sr. Reporter for Marketing Dive
September 07, 2023 07:00 - 24 minutes - 33.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information.
Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America
August 03, 2023 07:00 - 26 minutes - 36.3 MBTina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America, joins Barbara Kahn and Dr. Americus Reed to talk about PepsiCo's Taste of Greatness marketing campaign. Hosted on Acast. See acast.com/privacy for more information.
Danielle Wiener-Bronner, Writer for CNN Business
August 03, 2023 07:00 - 26 minutes - 36.7 MBDanielle Wiener-Bronner, a writer for CNN Business, joins Barbara Kahn and Dr. Americus Reed to talk about marketing of the Barbie movie, Chic-fil-A's new restaurant concept, and Bud Light's marketing campaigns. Hosted on Acast. See acast.com/privacy for more information.
Emily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York
July 27, 2023 07:00 - 15 minutes - 21.9 MBEmily Arkells, Vice President of Global Digital Brand Experience for Maybelline New York join Barbara Kahn and Dr. Americus Reed to talk about Maybelline's Virtual Loft and the digital shopping experience. Hosted on Acast. See acast.com/privacy for more information.
Lauren Sudworth, Head of Brand and Content at PhotoRoom
July 27, 2023 07:00 - 15 minutes - 21.2 MBLauren Sudworth, Head of Brand and Content at PhotoRoom joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more! Hosted on Acast. See acast.com/privacy for more information.
Adrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age
July 27, 2023 07:00 - 23 minutes - 32.2 MBAdrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about the renaming of Twitter, the massive success of the Barbie movie, Bud Light, and more! Hosted on Acast. See acast.com/privacy for more information.
Jake Bullock & Luke Anderson, Founders of CANN
June 27, 2023 15:34 - 23 minutes - 31.7 MBJake Bullock and Luke Anderson, Founders of CANN, join Marketing Matters to talk about Pride, becoming the #1 selling THC infused beverage, Branding, Social Tonics, Celebrity Backers & more! Hosted on Acast. See acast.com/privacy for more information.
Emily Vaca, Founder of MINNIDIP
June 27, 2023 15:26 - 16 minutes - 22.3 MBEmily Vaca, Founder of MINNIDIP, joins Marketing Matters to talk about creating inflatable pools for adults, partnerships & collaborations, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.
Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen
June 27, 2023 15:23 - 16 minutes - 22 MBJeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history and the nature of its hometown, New Orleans! Hosted on Acast. See acast.com/privacy for more information.
Jeanine Poggi, Editor of Ad Age
June 27, 2023 15:15 - 20 minutes - 28.7 MBJeanine Poggi, Editor of Ad Age, joins Marketing Matters to discuss Marketing News of the week including new Twitter CEO, Cannes Lions Predictions, Ad Age's survey on Black-owned media companies and more! Hosted on Acast. See acast.com/privacy for more information.
Vanessa Patrick, Professor and Author
June 27, 2023 15:07 - 25 minutes - 34.4 MBVanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". Hosted on Acast. See acast.com/privacy for more information.
Eleanor Hawkins, Communications Strategist and writer at Axios
May 10, 2023 16:45 - 20 minutes - 28.1 MBEleanor Hawkins, Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year. Hosted on Acast. See acast.com/privacy for more information.
Kevin Keith, Chief Marketing Officer at Edible Brands
May 10, 2023 13:27 - 10 minutes - 14.8 MBKevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting. Hosted on Acast. See acast.com/privacy for more information.
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
May 10, 2023 13:18 - 13 minutes - 18.1 MBLudovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits. Hosted on Acast. See acast.com/privacy for more information.
Dr. Sheetal Jain, Founder and CEO, Luxe Analytics
April 21, 2023 18:03 - 9 minutes - 12.9 MBDr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector. Hosted on Acast. See acast.com/privacy for more information.
Raghuram Iyengar, Professor of Marketing at Wharton
April 21, 2023 17:19 - 12 minutes - 17 MBRaghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market. Hosted on Acast. See acast.com/privacy for more information.
Mark Gurman, Chief Correspondent at Bloomberg
April 21, 2023 16:30 - 24 minutes - 33.3 MBMark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more! Hosted on Acast. See acast.com/privacy for more information.
Sean Madison, Director of Business Development for Innovafeed
April 14, 2023 23:48 - 12 minutes - 17.1 MBSean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand. Hosted on Acast. See acast.com/privacy for more information.
David Benzaquen, US General Manager for Yo Egg
April 14, 2023 23:26 - 8 minutes - 11.1 MBDavid Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information.
Alexander Lee, Gaming and Esports Reporter for DigiDay
April 14, 2023 23:09 - 21 minutes - 29.5 MBAlexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more. Hosted on Acast. See acast.com/privacy for more information.
Vice President of Marketing, Stella Artois
March 31, 2023 22:43 - 9 minutes - 7.71 MBMarcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry. Hosted on Acast. See acast.com/privacy for more information.
Co-Founder, NYC Next and MaryamB
March 31, 2023 22:39 - 12 minutes - 17.7 MBMaryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo. Hosted on Acast. See acast.com/privacy for more information.
Asa Hiken, Technology Reporter at Ad Age
March 31, 2023 21:17 - 14 minutes - 20.5 MBAsa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more. Hosted on Acast. See acast.com/privacy for more information.
Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America
March 24, 2023 23:48 - 25 minutes - 34.5 MBMark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth! Hosted on Acast. See acast.com/privacy for more information.
Women’s History Month, Adrianne Pasquarelli, Senior Reporter at Ad Age
March 03, 2023 17:39 - 28 minutes - 38.8 MBAdrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information.
Janet Lee, Senior VP/CMO, Mobile Experience at Samsung Electronics America
March 03, 2023 17:38 - 23 minutes - 32.8 MBJanet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more! Hosted on Acast. See acast.com/privacy for more information.
Associate Brand Director, Bumble
February 24, 2023 17:37 - 24 minutes - 33.8 MBGeorgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love. Hosted on Acast. See acast.com/privacy for more information.
Shannon Miller, Managing Editor of Creativity, The Creator Economy & DEI at Adweek
February 24, 2023 17:34 - 28 minutes - 39 MBShannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023! Hosted on Acast. See acast.com/privacy for more information.
Rakuten Rewards, Chief Marketing Officer
February 11, 2023 18:28 - 24 minutes - 22.9 MBDana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless!
Rakuten Rewards, Chief Marketing Officer
February 11, 2023 18:28 - 24 minutes - 22.9 MBDana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless! Hosted on Acast. See acast.com/privacy for more information.
Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing
February 11, 2023 18:25 - 28 minutes - 26.1 MBJeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more! Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, OURA
January 26, 2023 20:15 - 30 minutes - 28 MBDoug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring. Hosted on Acast. See acast.com/privacy for more information.
Asa Hiken, Technology Reporter for Ad Age
January 26, 2023 20:11 - 22 minutes - 21.1 MBAsa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more! Hosted on Acast. See acast.com/privacy for more information.
Asa Hiken, Technology Reporter for Ad Age
January 26, 2023 20:11 - 22 minutes - 21.1 MBAsa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more!
Chief Marketing Officer and Founder, Cult and Rain
December 16, 2022 18:54 - 17 minutes - 15.8 MBAndy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation. Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer and Founder, Cult and Rain
December 16, 2022 18:54 - 17 minutes - 15.8 MBAndy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation.
Director of Marketing, Obsess
December 16, 2022 18:50 - 16 minutes - 15.5 MBSamantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences! Hosted on Acast. See acast.com/privacy for more information.
Director of Marketing, Obsess
December 16, 2022 18:50 - 16 minutes - 15.5 MBSamantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences!
Terry Stanley, Senior Editor at Adweek on Marketing News
December 16, 2022 18:37 - 19 minutes - 17.6 MBTerry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more! Hosted on Acast. See acast.com/privacy for more information.
Lee Applbaum, Chief Marketing Officer, Wheels Up
November 21, 2022 21:10 - 26 minutes - 24.6 MBLee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation! Hosted on Acast. See acast.com/privacy for more information.
Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet
November 21, 2022 21:05 - 26 minutes - 24.3 MBNitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released! Hosted on Acast. See acast.com/privacy for more information.
Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal
November 10, 2022 14:22 - 29 minutes - 27.5 MBJoanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more! Hosted on Acast. See acast.com/privacy for more information.
Group Vice President, Toyota Motor North America
November 04, 2022 02:01 - 24 minutes - 22.5 MBLisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.” Hosted on Acast. See acast.com/privacy for more information.
Spirit Halloween CEO
October 28, 2022 20:08 - 23 minutes - 21.4 MBSteven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year! Hosted on Acast. See acast.com/privacy for more information.
Shannon Miller, Creative & Inclusion Editor, Adweek
October 28, 2022 20:04 - 29 minutes - 27.5 MBShannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products! Hosted on Acast. See acast.com/privacy for more information.
SVP, Whiskey Portfolio at Diageo
October 21, 2022 14:11 - 21 minutes - 19.9 MBSophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3.
SVP, Whiskey Portfolio at Diageo
October 21, 2022 14:11 - 21 minutes - 19.9 MBSophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3. Hosted on Acast. See acast.com/privacy for more information.