Katie Deighton, Reporter, The Wall Street Journal

Wharton Marketing Matters

English - September 14, 2023 07:00 - 28 minutes - 39.2 MB
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Previous Episode: Peter Adams, Sr. Reporter for Marketing Dive

Next Episode: Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal

Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more.

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