Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal

Wharton Marketing Matters

English - September 14, 2023 07:00 - 24 minutes - 34.3 MB
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Previous Episode: Katie Deighton, Reporter, The Wall Street Journal

Next Episode: Marty Swant, a Senior Reporter at Digiday

Wharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more.

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