Wharton Marketing Matters
252 episodes - English - Latest episode: 7 days ago -Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Suzanne Kapner, Reporter at The Wall Street Journal
April 11, 2024 07:00 - 27 minutes - 38 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, a reporter at The Wall Street Journal about the changes at Macy's, the brand issues facing Brady Melville, The Gap marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.
Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead
April 11, 2024 07:00 - 25 minutes - 34.7 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Mark Singer, Deloitte Digital's US Chief Marketing Officer and US agency lead about the marketing agency space, customizing your brand to your customer, using generative AI in marketing, and more. Hosted on Acast. See acast.com/privacy for more information.
Chip Bergh, Former President & CEO of Levi Strauss & Co
March 28, 2024 07:00 - 26 minutes - 36.6 MBWharton's Barbara Kahn and Dr. Americus Reed have a live LinkedIn Q&A with Chip Bergh, former President & CEO of Levi Strauss & Co., discussing global retail, online fashion, brand relevance, creating successful marketing campaigns, and more. Hosted on Acast. See acast.com/privacy for more information.
Erica Martin, Marketing Communications Manager, Ford Brand
March 21, 2024 07:00 - 15 minutes - 21.3 MBWharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.
Sabrina Sanchez, Senior Reporter of Creativity at Ad Age
March 21, 2024 07:00 - 21 minutes - 29.5 MBWharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about women-focused marketing campaigns, and how companies are marketing during Women's History Month. Hosted on Acast. See acast.com/privacy for more information.
Emily May, President, Co-Founder and Lead Executive Officer of Right To Be
March 21, 2024 07:00 - 17 minutes - 24.6 MBWharton's Barbara Kahn and Annie Wilson speak with Emily May, President, Co-Founder and Lead Executive Officer of Right To Be (In partnership with L'Oreal) about their mission, their methods of de-escalating harassment, their partnership with L'Oreal and more. Hosted on Acast. See acast.com/privacy for more information.
Connor Blakley, Founder of Youth Logic
March 14, 2024 07:00 - 24 minutes - 33.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more. Hosted on Acast. See acast.com/privacy for more information.
Branding & Gen Z with Zora Fabiana Reed
March 14, 2024 07:00 - 27 minutes - 38.4 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Americus' daughter, Zora Fabiana Reed, about branding to Gen Z, brand identity, brand positioning, new brands vs established brands, and more. Hosted on Acast. See acast.com/privacy for more information.
Pauline Brown, Longtime Leader in the Luxury Goods Sector
March 07, 2024 08:00 - 26 minutes - 36.9 MBWharton's Barbara Kahn speaks with Pauline Brown, Longtime Leader in the Luxury Goods Sector and Pioneer in the Business of Aesthetics about the state of luxury, emotional experience, the post-pandemic luxury market, brand expansion, the role of the Chinese consumer, and more. Hosted on Acast. See acast.com/privacy for more information.
Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company
March 07, 2024 08:00 - 27 minutes - 138 MBWharton's Barbara Kahn speaks with Stuart Weitzman, Founder and Chairman Emeritus of Stuart Weitzman Shoe Company about the decision to manufacture in Spain, brand values, innovative marketing ideas, branching out into the Asian market, and much more. Hosted on Acast. See acast.com/privacy for more information.
Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL
February 29, 2024 08:00 - 18 minutes - 24.8 MBWharton's Barbara Kahn speaks with Jeff Scott, Vice President for Hockey Development & Industry Growth at the NHL, about his background, increasing inclusivity in hockey, and how the NHL is celebrating Black History Month. Hosted on Acast. See acast.com/privacy for more information.
Jeff Beer, Sr. Staff Editor at Fast Company
February 29, 2024 08:00 - 29 minutes - 41 MBWharton's Dr. Americus Reed speaks with Jeff Beer, Sr. Staff Editor at Fast Company about McDonald's marketing campaign, LVMH's brand entertainment division, and Wendy's dynamic pricing. Hosted on Acast. See acast.com/privacy for more information.
Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company
February 22, 2024 08:00 - 18 minutes - 24.7 MBWharton's Barbara Kahn and Dave Reibstein speak with Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company about the background of the company, their marketing strategy, their "Reclaiming Wellness Campaign", and more. Hosted on Acast. See acast.com/privacy for more information.
Devo Harris, CEO and Founder of Adventr
February 22, 2024 08:00 - 18 minutes - 25.1 MBWharton's Barbara Kahn and Dave Reibstein speak with Devo Harris, CEO and founder of Adventr, about the brand story, their interactive content software, connective media, and more. Hosted on Acast. See acast.com/privacy for more information.
Andre Woolery, Senior Vice President of Branded Content, REVOLT
February 22, 2024 08:00 - 15 minutes - 21.6 MBWharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more. Hosted on Acast. See acast.com/privacy for more information.
Alyson Griffin, State Farm's Head of Marketing
February 15, 2024 08:00 - 25 minutes - 34.8 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement. Hosted on Acast. See acast.com/privacy for more information.
Jameson Fleming, Adweek's Managing Editor of Marketing
February 15, 2024 08:00 - 27 minutes - 38.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Jameson Fleming, Adweek's Managing Editor of Marketing, about the Super Bowl ads, what worked, what didn't, ad cost and placement, and more. Hosted on Acast. See acast.com/privacy for more information.
Andrew Sneyd, EVP of Marketing at Fanduel
February 08, 2024 08:00 - 26 minutes - 132 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Andrew Sneyd, EVP of Marketing at Fanduel about the history of Fanduel, sports gambling, fantasy sports, marketing during the Super Bowl, and more. Hosted on Acast. See acast.com/privacy for more information.
Jeanine Poggi, Editor in Chief at Ad Age
February 08, 2024 08:00 - 27 minutes - 37.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more. Hosted on Acast. See acast.com/privacy for more information.
Jordan Yob, Senior Brand Marketing Manager at Saucony
February 01, 2024 08:00 - 17 minutes - 23.7 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, Senior Brand Marketing Manager at Saucony about the heritage of Saucony, the importance of staying consumer focused, and the "marathumb challenge." Hosted on Acast. See acast.com/privacy for more information.
Evan Horowitz, CEO & Co-Founder, Movers+Shakers
February 01, 2024 08:00 - 18 minutes - 25.1 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Evan Horowitz, CEO & Co-Founder of Movers+Shakers about the digital first approach to marketing, Netflix marketing campaign, TikTok, social shopping, and the importance of cultural relevance in marketing. Hosted on Acast. See acast.com/privacy for more information.
Olivia Morley, Senior Agencies Reporter at Adweek
February 01, 2024 08:00 - 18 minutes - 25.8 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Olivia Morley, Senior Agencies Reporter at Adweek about the Sundance Film Festival, Cotopaxi's New Partnership, Robert Kraft's anti-semitism Super Bowl Ad, and more marketing trends. Hosted on Acast. See acast.com/privacy for more information.
Asa Hiken, technology reporter for Ad Age
January 18, 2024 11:00 - 30 minutes - 41.5 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more. Hosted on Acast. See acast.com/privacy for more information.
Dave Reibstein, Wharton Marketing Professor
January 18, 2024 11:00 - 23 minutes - 31.7 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Dave Reibstein, Wharton Marketing Professor about Jason Kelce's personal brand, and Nike's breakup with Tiger Woods. Hosted on Acast. See acast.com/privacy for more information.
Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food
December 07, 2023 08:00 - 15 minutes - 21.8 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food about how they got involved in CPG, expanding the awareness of the brand, and the "all that at home" campaign. Hosted on Acast. See acast.com/privacy for more information.
Age in Media/Personal Brands/Musk & Advertisers
December 07, 2023 08:00 - 17 minutes - 23.9 MBWharton's Barbara Kahn and Dr. Americus Reed discuss age in media, The Golden Bachelor, personal brands, George Santos, and Elon Musk's outburst with X advertisers. Hosted on Acast. See acast.com/privacy for more information.
Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton
December 07, 2023 08:00 - 20 minutes - 28.7 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton about the importance of content to customers, participative Storytelling, brand consistency, and the Hilton 10 minute TikTok. Hosted on Acast. See acast.com/privacy for more information.
Suzanne Kapner, Reporter for The Wall Street Journal
November 30, 2023 08:00 - 17 minutes - 24.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season. Hosted on Acast. See acast.com/privacy for more information.
Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi
November 30, 2023 08:00 - 17 minutes - 24.5 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi about the founding of Poppi, social media marketing, their distribution channels, and more. Hosted on Acast. See acast.com/privacy for more information.
Gina Hardy, Chief Customer Officer at Drizly
November 30, 2023 08:00 - 21 minutes - 29 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Gina Hardy, Chief Customer Officer at Drizly about the beverage delivery, the Drizly founding story, how they connect with consumers, and more. Hosted on Acast. See acast.com/privacy for more information.
Julie Alvin, theSkimm's SVP of Content
November 16, 2023 08:00 - 18 minutes - 25.1 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content. Hosted on Acast. See acast.com/privacy for more information.
James Zahn, Editor-in-Chief of The Toy Book
November 16, 2023 08:00 - 16 minutes - 23.1 MBWharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season. Hosted on Acast. See acast.com/privacy for more information.
Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University
November 15, 2023 23:13 - 19 minutes - 26.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Ludovica Cesareo, an Assistant Professor of Marketing at Lehigh University about Coca-Cola's new ad campaign and the lack of success of The Marvel's movie. Hosted on Acast. See acast.com/privacy for more information.
Annie Reardon, Co-founder and Co-CEO of Ludo
November 09, 2023 08:00 - 17 minutes - 24.1 MBWharton Barbara Kahn and Dr. Americus Reed speak with Annie Reardon, Co-founder and Co-CEO of Ludo about the Ludo founding story, loyalty rewards, rebranding the company, gamification, and more. Hosted on Acast. See acast.com/privacy for more information.
Maggie Malek, President, North America, Crispin Porter + Bogusky
November 09, 2023 08:00 - 15 minutes - 21.4 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Maggie Malek, President North America at Crispin Porter + Bogusky about creative marketing, the importance of culture in marketing, how her military service plays a role in her current career, managing a global workforce, and more. Hosted on Acast. See acast.com/privacy for more information.
Peter Adams, Senior Reporter of Marketing Dive
November 09, 2023 08:00 - 21 minutes - 29.9 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media. Hosted on Acast. See acast.com/privacy for more information.
Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora
November 02, 2023 07:00 - 25 minutes - 34.9 MBWharton's Barbara Kahn and guest co-host Anne Wilson, speak with Anna Banks, Senior Vice President, Personalization and Performance Marketing at Sephora about marketing and advertising at Sephora, as well as the beauty marketing space. Hosted on Acast. See acast.com/privacy for more information.
Pamela Danziger, Speaker, Author, and Market Researcher
November 02, 2023 07:00 - 28 minutes - 38.7 MBWharton's Barbara Kahn and guest co-host Anne Wilson, speak with Pamela Danziger, Speaker, Author, and Market Researcher about Gucci, Louis Vuitton, trends in luxury marketing, and holiday retail. Hosted on Acast. See acast.com/privacy for more information.
Odette Welling, VP of Halloween at Party City
October 26, 2023 07:00 - 12 minutes - 17.7 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Odette Welling, VP of Halloween at Party City, about their plans for the upcoming holiday, their marketing strategies around Halloween, and trends in Halloween costumes. Hosted on Acast. See acast.com/privacy for more information.
Steven Silverstein, CEO of Spirit Halloween
October 26, 2023 07:00 - 27 minutes - 37.4 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Steven Silverstein, CEO of Spirit Halloween about Halloween retail, trendy costumes, Halloween decorations, their Halloween-based fundraising efforts, and much more. Hosted on Acast. See acast.com/privacy for more information.
Chris Kelly, Reporter for Marketing Dive
October 26, 2023 07:00 - 12 minutes - 17.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box. Hosted on Acast. See acast.com/privacy for more information.
Glenn Shimkus, Founder of Prisidio
October 05, 2023 07:00 - 28 minutes - 39.7 MBWharton's Dr. Americus Reed speaks with Glenn Shimkus, founder of Prisidio, an innovative, mobile first, digital vault set to revolutionize life preparation. Hosted on Acast. See acast.com/privacy for more information.
Jenna Lebel, Chief Marketing Officer at Liberty Mutual
October 05, 2023 07:00 - 25 minutes - 34.4 MBWharton's Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector. Hosted on Acast. See acast.com/privacy for more information.
Julian Cannon, Marketing Reporter at Digiday
September 28, 2023 07:00 - 25 minutes - 35.1 MBWharton's Barbara Kahn & Dr. Americus Reed speak with Julian Cannon, Marketing Reporter at Digiday, about NFL content usage, TikTok e-commerce, and the Champion brand. Hosted on Acast. See acast.com/privacy for more information.
Thomas Ranese, CMO of Chobani
September 28, 2023 07:00 - 12 minutes - 17.1 MBWharton's Barbara Kahn & Dr. Americus Reed speak with Thomas Ranese, CMO of Chobani about their brand, brand value, their marketing strategy and more. Hosted on Acast. See acast.com/privacy for more information.
Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream
September 28, 2023 07:00 - 15 minutes - 21.6 MBWharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See acast.com/privacy for more information.
Jay Livingston, Chief Marketing Officer at Shake Shack
September 21, 2023 07:00 - 24 minutes - 34.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, Chief Marketing Officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more. Hosted on Acast. See acast.com/privacy for more information.
Marty Swant, a Senior Reporter at Digiday
September 21, 2023 07:00 - 28 minutes - 39.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology. Hosted on Acast. See acast.com/privacy for more information.
Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’Oreal
September 14, 2023 07:00 - 24 minutes - 34.3 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more. Hosted on Acast. See acast.com/privacy for more information.
Katie Deighton, Reporter, The Wall Street Journal
September 14, 2023 07:00 - 28 minutes - 39.2 MBWharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.