Wharton Marketing Matters
255 episodes - English - Latest episode: 6 days ago -Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Retail Dive's Cara Salpini on Reebok's History
August 01, 2021 17:45 - 28 minutes - 38.7 MBCara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics! Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, StockX
August 01, 2021 17:42 - 24 minutes - 34.1 MBDeena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth! Hosted on Acast. See acast.com/privacy for more information.
Deena Bahri, Chief Marketing Officer at StockX
August 01, 2021 17:42 - 24 minutes - 34.1 MBDeena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth!
Executive Director, Philadelphia Fashion Incubator
July 23, 2021 13:44 - 27 minutes - 37.5 MBElissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs! Hosted on Acast. See acast.com/privacy for more information.
Elissa Bloom, Executive Director | Philadelphia Fashion Incubator
July 23, 2021 13:44 - 27 minutes - 37.5 MBElissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs!
7/21/21: Hits and Misses with Retail Dive's Cara Salpini
July 23, 2021 13:41 - 25 minutes - 35.3 MBCara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies!
7/21/21: Hits and Misses with Retail Dive's Cara Salpini
July 23, 2021 13:41 - 25 minutes - 35.3 MBCara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies! Hosted on Acast. See acast.com/privacy for more information.
Joseph Turow, University of Pennsylvania Communication Professor
July 21, 2021 15:02 - 24 minutes - 34.3 MBJoseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us. Hosted on Acast. See acast.com/privacy for more information.
7/14/21: Hits and Misses with Adweek's Robert Klara
July 21, 2021 14:58 - 28 minutes - 38.5 MBRobert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label! Hosted on Acast. See acast.com/privacy for more information.
7/14/21: Hits and Misses with Adweek's Robert Klara
July 21, 2021 14:58 - 28 minutes - 38.5 MBRobert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label!
6/30/21: Hits and Misses/Wharton's Katy Milkman
July 02, 2021 19:46 - 29 minutes - 40.5 MBKaty Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change". Hosted on Acast. See acast.com/privacy for more information.
6/30/21: Hits and Misses/Wharton's Katy Milkman
July 02, 2021 19:46 - 29 minutes - 40.5 MBKaty Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change".
Elizabeth Campbell, Senior Director of Marketing, Cultural Engagement at McDonalds
July 02, 2021 16:22 - 23 minutes - 32.3 MBElizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month!
Senior Director of Marketing, Cultural Engagement at McDonalds
July 02, 2021 16:22 - 23 minutes - 32.3 MBElizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month! Hosted on Acast. See acast.com/privacy for more information.
6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester
June 18, 2021 13:55 - 26 minutes - 36.4 MBSucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen". Hosted on Acast. See acast.com/privacy for more information.
Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks
June 18, 2021 13:49 - 26 minutes - 36.4 MBMelissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team! Hosted on Acast. See acast.com/privacy for more information.
Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks
June 18, 2021 13:49 - 26 minutes - 36.4 MBMelissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!
Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks
June 18, 2021 13:49 - 26 minutes - 36.4 MBMelissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!
6/9/21: Hits and Misses/Wharton's Cait Lamberton
June 14, 2021 18:52 - 27 minutes - 37.5 MBCait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, OKCupid
June 14, 2021 18:47 - 25 minutes - 35.3 MBMelissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic! Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, OKCupid
June 14, 2021 18:47 - 25 minutes - 35.3 MBMelissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic!
Melissa Hobley, Chief Marketing Officer of OkCupid
June 14, 2021 18:47 - 25 minutes - 35.3 MBMelissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic!
Shamin Abas, President, Shamin Abas Communications, Brand Marketing & Business Development for Ultra-Luxury Brands
May 27, 2021 13:42 - 25 minutes - 35.6 MBShamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer. Hosted on Acast. See acast.com/privacy for more information.
5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo
May 27, 2021 13:29 - 27 minutes - 37.2 MBLudovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Hosted on Acast. See acast.com/privacy for more information.
Katelyn Watson, Chief Marketing Officer, Nurx Inc
May 20, 2021 13:49 - 26 minutes - 36.1 MBIs the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss! Hosted on Acast. See acast.com/privacy for more information.
5/19/21: Hits & Misses/Retail Dive's Daphne Howland
May 20, 2021 13:44 - 26 minutes - 36.7 MBDaphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion
5/19/21: Hits & Misses/Retail Dive's Daphne Howland
May 20, 2021 13:44 - 26 minutes - 36.7 MBDaphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion Hosted on Acast. See acast.com/privacy for more information.
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream
May 13, 2021 00:22 - 26 minutes - 36.3 MBElizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs!
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream
May 13, 2021 00:22 - 26 minutes - 36.3 MBElizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs! Hosted on Acast. See acast.com/privacy for more information.
5/12/21: Hits & Misses/Marketing Dive's Peter Adams
May 13, 2021 00:13 - 26 minutes - 36.5 MBPeter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch Hosted on Acast. See acast.com/privacy for more information.
5/12/21: Hits & Misses/Marketing Dive's Peter Adams
May 13, 2021 00:13 - 26 minutes - 36.5 MBPeter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch
5/5/2021: Hits & Misses/Adweek's Scott Nover
May 10, 2021 22:52 - 26 minutes - 36.3 MBScott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include: Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate Hosted on Acast. See acast.com/privacy for more information.
Monica Mody, Vice President Marketing at Budweiser
May 10, 2021 22:48 - 26 minutes - 36.5 MBMonica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.
Monica Mody, Vice President Marketing, Budweiser
May 07, 2021 19:04 - 26 minutes - 36.5 MBMonica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more! Hosted on Acast. See acast.com/privacy for more information.
5/5/2021: Hits & Misses/Adweek's Scott Nover
May 07, 2021 19:00 - 26 minutes - 36.3 MBScott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include: Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate’
Jessie Becker, SVP Marketing at Impossible Foods
April 29, 2021 00:47 - 26 minutes - 36.1 MBJessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall. Hosted on Acast. See acast.com/privacy for more information.
4/28/21: Hits & Misses/Retail Dive's Cara Salpini
April 29, 2021 00:44 - 26 minutes - 36.7 MBCara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods
4/28/21: Hits & Misses/Retail Dive's Cara Salpini
April 29, 2021 00:44 - 26 minutes - 36.7 MBCara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods Hosted on Acast. See acast.com/privacy for more information.
Barbara Kahn's Book - "The Shopping Revolution"
April 22, 2021 15:39 - 27 minutes - 37.2 MBBarbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19”
Barbara Kahn's Book - "The Shopping Revolution"
April 22, 2021 15:39 - 27 minutes - 37.2 MBBarbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19” Hosted on Acast. See acast.com/privacy for more information.
4/21/21: Hits & Misses with Barbara Kahn & Americus Reed
April 22, 2021 15:33 - 25 minutes - 35.6 MBBarbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week: Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus Fancy Feast’s cookbook for humans
4/21/21: Hits & Misses with Barbara Kahn & Americus Reed
April 22, 2021 15:33 - 25 minutes - 35.6 MBBarbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week: Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus Fancy Feast’s cookbook for humans Hosted on Acast. See acast.com/privacy for more information.
President of Crocs
April 17, 2021 00:40 - 26 minutes - 61.3 MBMichelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback!
Crocs, President Michelle Poole
April 17, 2021 00:40 - 26 minutes - 61.3 MBMichelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback! Hosted on Acast. See acast.com/privacy for more information.
Crocs, President Michelle Poole
April 17, 2021 00:40 - 26 minutes - 61.3 MBMichelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback!
Jimmy John's Chief Marketing Officer
April 16, 2021 23:14 - 26 minutes - 36.8 MBDarin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future!
Jimmy John's Chief Marketing Officer
April 16, 2021 23:14 - 26 minutes - 36.8 MBDarin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.
The Power of Humor
April 14, 2021 19:32 - 32 minutes - 44 MBMarketing Matters discusses humor, what makes things funny, and why humor is important in business and life. Guests include: Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes
The Power of Humor
April 14, 2021 19:32 - 32 minutes - 44 MBMarketing Matters discusses humor, what makes things funny, and why humor is important in business and life. Guests include: Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes Hosted on Acast. See acast.com/privacy for more information.
4/14/21: Hits & Misses/CNBC's Lauren Thomas
April 14, 2021 19:20 - 20 minutes - 28.8 MBLauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Apple and Facebook Clash Over Ads & Data Privacy Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says Nike launches refurbished sneaker program Dick’s Sporting Goods just opened a massive store with a virtual driving range and outdoor track