Wharton's Katy Milkman

Wharton Marketing Matters

English - July 02, 2021 19:46 - 29 minutes - 40.5 MB
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Previous Episode: Elizabeth Campbell, Senior Director of Marketing, Cultural Engagement at McDonalds

Next Episode: 7/14/21: Hits and Misses with Adweek's Robert Klara

Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change".

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