Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks

Wharton Marketing Matters

English - June 18, 2021 13:49 - 26 minutes - 36.4 MB
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 6/9/21: Hits and Misses/Wharton's Cait Lamberton

Next Episode: 6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester

Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!