Wharton Marketing Matters
255 episodes - English - Latest episode: 6 days ago -Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Leslie Blount, Adweek Contributor
October 21, 2022 14:05 - 23 minutes - 21.5 MBLeslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State.
Leslie Blount, Adweek Contributor
October 21, 2022 14:05 - 23 minutes - 21.5 MBLeslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State. Hosted on Acast. See acast.com/privacy for more information.
Vice President of Global Marketing for Budweiser
October 17, 2022 15:16 - 24 minutes - 22.3 MBTodd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way! Hosted on Acast. See acast.com/privacy for more information.
Jeff Beer, Staff Editor at Fast Company
October 17, 2022 15:09 - 28 minutes - 26.7 MBJeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae! Hosted on Acast. See acast.com/privacy for more information.
President of FORVR Mood
October 07, 2022 15:06 - 25 minutes - 23.6 MBAsha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women. Hosted on Acast. See acast.com/privacy for more information.
Daphne Howland, Retail Dive
October 07, 2022 15:00 - 27 minutes - 25.5 MBDaphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more!
Daphne Howland, Retail Dive
October 07, 2022 15:00 - 27 minutes - 25.5 MBDaphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more! Hosted on Acast. See acast.com/privacy for more information.
Jason Harris, Co-Founder & CEO Mekanism
October 06, 2022 18:59 - 22 minutes - 30.8 MBJason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising! Hosted on Acast. See acast.com/privacy for more information.
Marty Swant, Senior Reporter at Digiday
October 06, 2022 18:57 - 30 minutes - 41.9 MBMarty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences.
Marty Swant, Senior Reporter at Digiday
October 06, 2022 18:57 - 30 minutes - 41.9 MBMarty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences. Hosted on Acast. See acast.com/privacy for more information.
Hrish Lotlikar, Co-Founder & CEO, SuperWorld
September 02, 2022 12:48 - 14 minutes - 20.2 MBHrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality!
Hrish Lotlikar, Co-Founder & CEO, SuperWorld
September 02, 2022 12:48 - 14 minutes - 20.2 MBHrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! Hosted on Acast. See acast.com/privacy for more information.
Janine Yorio, CEO of Everyrealm
September 01, 2022 20:06 - 13 minutes - 12.6 MBJanine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate! Hosted on Acast. See acast.com/privacy for more information.
Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”
September 01, 2022 20:03 - 23 minutes - 21.8 MBTommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future! He’s also the co-author of "Navigating The Metaverse”. Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, Outback Steakhouse
August 19, 2022 18:15 - 22 minutes - 21.1 MBDanielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Tender Shack concepts) joins Marketing Matters to talk about Outback's strategy to reach younger diners through NFTs and college sports! Hosted on Acast. See acast.com/privacy for more information.
Hilton SVP, Global Brand & Enterprise Marketing
August 12, 2022 15:10 - 22 minutes - 21 MBAmy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! Hosted on Acast. See acast.com/privacy for more information.
Hilton SVP, Global Brand & Enterprise Marketing
August 12, 2022 15:10 - 22 minutes - 21 MBAmy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing!
Lauren Thomas, CNBC Retail Reporter
August 12, 2022 15:07 - 29 minutes - 27.6 MBLauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more! Hosted on Acast. See acast.com/privacy for more information.
Lauren Thomas, CNBC Retail Reporter
August 12, 2022 15:07 - 29 minutes - 27.6 MBLauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more!
Senior Manager, Honda Marketing
July 28, 2022 11:35 - 24 minutes - 23.1 MBJessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more! Hosted on Acast. See acast.com/privacy for more information.
Daphne Howland, Senior Reporter, Retail Dive
July 28, 2022 11:24 - 27 minutes - 25.6 MBDaphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more! Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, KFC U.S
July 25, 2022 01:59 - 21 minutes - 19.6 MBNick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more! Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, Wheels Up
July 21, 2022 02:26 - 16 minutes - 15 MBLee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! Hosted on Acast. See acast.com/privacy for more information.
Head of US Marketing, The LEGO Group
July 21, 2022 02:18 - 18 minutes - 17.5 MBCristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more! Hosted on Acast. See acast.com/privacy for more information.
Head of Brand Marketing, Favor (formerly The Pill Club)
July 07, 2022 20:35 - 25 minutes - 23.6 MBLauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the Scotus ruling overturning Roe Vs Rade. Hosted on Acast. See acast.com/privacy for more information.
Suzanne Kapner, Wall Street Journal
July 07, 2022 20:31 - 27 minutes - 25.3 MBSuzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory! Hosted on Acast. See acast.com/privacy for more information.
Suzanne Kapner, Wall Street Journal
July 07, 2022 20:31 - 27 minutes - 25.3 MBSuzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory!
Mekanism, Co-Founder & CEO
May 22, 2022 01:31 - 18 minutes - 16.8 MBJason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others!
Mekanism, Co-Founder & CEO
May 22, 2022 01:31 - 18 minutes - 16.8 MBJason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others! Hosted on Acast. See acast.com/privacy for more information.
Peter Adams, Reporter of Marketing Dive
May 22, 2022 00:05 - 18 minutes - 17 MBPeter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next! Hosted on Acast. See acast.com/privacy for more information.
Avocados From Mexico, VP of Marketing and Innovation
May 05, 2022 14:12 - 24 minutes - 22.4 MBIvonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole! Hosted on Acast. See acast.com/privacy for more information.
Baskin Robbins, VP of Marketing and Culinary
April 28, 2022 14:00 - 18 minutes - 17.4 MBJerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, h...
Instacart Head of Marketing on their New Brand Identity
April 28, 2022 13:55 - 15 minutes - 14.1 MBLaura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape! Hosted on Acast. See acast.com/privacy for more information.
Instacart Head of Marketing on their New Brand Identity
April 28, 2022 13:55 - 15 minutes - 14.1 MBLaura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape!
Lauren Thomas, Reporter for CNBC covering the Retail Industry
April 28, 2022 13:45 - 18 minutes - 17 MBCNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years! Hosted on Acast. See acast.com/privacy for more information.
Head Of Global Marketing, Eat Just, Inc.
April 21, 2022 20:03 - 17 minutes - 16.3 MBTom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence. Hosted on Acast. See acast.com/privacy for more information.
Liquid Death's SVP of Marketing
April 21, 2022 19:56 - 17 minutes - 15.9 MBDan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! Hosted on Acast. See acast.com/privacy for more information.
Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*
April 21, 2022 19:50 - 17 minutes - 16.3 MBKathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. Hosted on Acast. See acast.com/privacy for more information.
Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*
April 21, 2022 19:50 - 17 minutes - 16.3 MBKathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens.
Decentraland, Head of Metaverse Fashion Week
April 07, 2022 15:56 - 16 minutes - 15.5 MBDr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland! Hosted on Acast. See acast.com/privacy for more information.
Anheuser-Busch InBev on Marketing In the Metaverse
April 07, 2022 15:49 - 16 minutes - 15.7 MBJulie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse. Hosted on Acast. See acast.com/privacy for more information.
Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries
April 07, 2022 15:40 - 19 minutes - 17.7 MBSuzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories: Crowd chaos forces London store to close amid launch of MoonSwatch collection Luxury Retailer Farfetch invests in Neiman Marcus Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves Hosted on Acast. See acast.com/privacy for more information.
Chief Marketing Officer, Once Upon A Farm & Stevie Clements, Chief Brand Architect from CAVU Venture Partners
March 02, 2022 18:34 - 25 minutes - 23.9 MBStevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging! Hosted on Acast. See acast.com/privacy for more information.
Kathryn Lundstrom, Adweek's Sustainability Editor
March 02, 2022 18:30 - 26 minutes - 24.7 MBKathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies! Hosted on Acast. See acast.com/privacy for more information.
PepsiCo, Vice President and Head of Marketing
February 17, 2022 21:56 - 26 minutes - 24.8 MBTodd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more! Hosted on Acast. See acast.com/privacy for more information.
Vice President and Head of Marketing at PepsiCo
February 17, 2022 21:56 - 26 minutes - 24.8 MBTodd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more!
PepsiCo, Vice President and Head of Marketing
February 17, 2022 21:56 - 26 minutes - 24.8 MBTodd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more!
Pressed, Chief Marketing Officer
February 11, 2022 20:36 - 21 minutes - 19.6 MBPressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists. Hosted on Acast. See acast.com/privacy for more information.
Pressed Chief Marketing Officer
February 11, 2022 20:36 - 21 minutes - 19.6 MBPressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists.
Ulta Beauty, Vice President of Integrated Marketing
February 11, 2022 20:35 - 18 minutes - 17.1 MBKarla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments!