The Power of Humor

Wharton Marketing Matters

English - April 14, 2021 19:32 - 32 minutes - 44 MB
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Previous Episode: 4/14/21: Hits & Misses/CNBC's Lauren Thomas

Next Episode: Jimmy John's Chief Marketing Officer

Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.

Guests include:

Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes

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