Jeff Klein, Chief Marketing Officer of Popeyes Louisiana Kitchen
Wharton Marketing Matters
English - June 27, 2023 15:23 - 16 minutes - 22 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste, history and the nature of its hometown, New Orleans!
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