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10/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom

Wharton Marketing Matters

English - November 04, 2021 16:46 - 26 minutes - 36.6 MB
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Previous Episode: Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*
Next Episode: Sephora's Senior Vice President of Integrated Marketing & Brand

Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad.